Syllabus for
BA (Communication and Media, English/Honours/Honours with Research)
Academic Year (2023)
1 Semester - 2023 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
BBA141D
TALENT MANAGEMENT
Multidisciplinary Courses
3
3
50
BBA141F
SUSTAINABILITY?AND GREEN MARKETING
Multidisciplinary Courses
3
3
50
BLS142
PRINCIPLES OF FORENSIC SCIENCE
Multidisciplinary Courses
3
3
100
CHE141B
NUTRICHEM
Multidisciplinary Courses
3
3
100
CNM101-1
FOUNDATIONS OF COMMUNICATION
Major Core Courses-I
4
4
100
CNM161-1
SOFTWARE FOR MEDIA
Skill Enhancement Courses
3
3
100
COM142
BRAND MANAGEMENT
Multidisciplinary Courses
3
3
100
COM144
FINANCIAL LITERACY
Multidisciplinary Courses
3
03
100
COM145
CREATIVE ADVERTISEMENT
Multidisciplinary Courses
45
3
100
COM146
INTRODUCTION TO EXCEL FOR MANAGERS
Multidisciplinary Courses
3
3
100
CSC141
PROGRAMMING IN C
Multidisciplinary Courses
3
3
100
CSC143
WEB DESIGNING USING HTML, PHP AND MYSQL
Multidisciplinary Courses
3
3
100
DMT141
DANCE MOVEMENT THERAPY
Multidisciplinary Courses
2
3
100
DMT142
INTRODUCTION TO CARNATIC MUSIC
Multidisciplinary Courses
3
3
100
DMT143
INTRODUCTION TO ACTING
Multidisciplinary Courses
2
3
100
DSC141
PRINCIPLES OF DATA SCIENCE
Multidisciplinary Courses
3
3
100
ECO143
DEMOCRACY AND ECONOMY
Multidisciplinary Courses
3
3
100
ECO144
GLOBALISATION AND DEVELOPMENT
Multidisciplinary Courses
3
3
100
ENG182-1
DEVELOPING ACADEMIC SKILLS - I
Ability Enhancement Compulsory Courses
2
2
50
EST101-1
LITERARY STUDIES: IDEAS AND GENRES
Major Core Courses-I
4
4
100
HIS141
HISTORY AND CINEMA
Multidisciplinary Courses
3
3
100
LAW141
CYBER LAW
Multidisciplinary Courses
3
4
100
LAW142
RIGHT TO INFORMATION
Multidisciplinary Courses
3
3
100
LAW143
LABOUR AND SOCIAL WELFARE
Multidisciplinary Courses
3
3
100
LAW144
ENVIRONMENTAL LAW
Multidisciplinary Courses
3
3
100
MAT142
QUANTITAIVE TECHNIQUES FOR MANAGERS
Multidisciplinary Courses
3
3
100
POL141
DEMOCRACY AND ETHICAL VALUES
Multidisciplinary Courses
2
2
100
POL142
SCIENCE, TECHNOLOGY AND INNOVATION IN INTERNATIONAL RELATIONS
Multidisciplinary Courses
3
3
100
POL143
SUBALTERN STUDIES: NARRATIVES OF THE COMMUNITIES
Multidisciplinary Courses
3
3
100
PSY155
PSYCHOLOGY OF GENDER
Multidisciplinary Courses
3
3
100
PSY156
PSYCHOLOGY OF RELATIONSHIPS
Multidisciplinary Courses
3
3
100
PSY157
SCIENCE OF WELLBEING
Multidisciplinary Courses
3
3
100
PSY158
STRESS MANAGEMENT
Multidisciplinary Courses
3
3
100
SOC141
WOMEN'S ISSUES
Multidisciplinary Courses
3
3
50
SOC142
CONTEMPORARY SOCIAL PROBLEMS AND CHALLENGES
Multidisciplinary Courses
3
3
50
SOC143
SOCIOLOGY THROUGH CINEMA
Multidisciplinary Courses
3
3
50
THE141
THEATRE APPRECIATION
Multidisciplinary Courses
3
3
100
THE142
IMPROVISATION AND DEVISED THEATRE
Multidisciplinary Courses
3
3
100
VCE181
REIMAGINING TECHNOLOGY TOOLS FOR DEMOCRACY
-
2
0
100
VCE182
DEMOCRACY AND MEDIA
-
2
0
100
2 Semester - 2023 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
BBA142A
ADVERTISING AND SALES PROMOTION TECHNIQUES
-
3
3
100
BBA142B
EMOTIONAL INTELLIGENCE AND MANAGERIAL EFFECTIVENESS
-
3
3
100
BBA142C
FUNDAMENTALS OF DIGITAL MARKETING
-
3
3
100
BLS143
PRINCIPLES OF HORTICULTURAL TECHNIQUES
-
3
4
100
BLS144
PRINCIPLES OF AYURVEDA
-
3
3
100
CHE141
CHEMISTRY IN ACTION
-
3
3
100
CNM202-2
PRINT MEDIA
Major Core Courses-I
4
4
100
CNM211-2
STRATEGIC STORYTELLING
Major Core Courses-I
4
4
100
COM147
E-COMMERCE
-
3
3
100
COM150
FINANCIAL LITERACY
-
3
3
100
COM151
DIGITAL MARKETING
-
3
3
100
CSC152
INTRODUCTION TO BLOCKCHAIN
-
3
4
100
CSC155
USER DESIGN EXPERIENCE (UX)
-
3
3
100
DSC143
DATA VISUALIZATION
-
3
3
50
ECO143
DEMOCRACY AND ECONOMY
-
3
3
100
ECO146
GENDER AND DEVELOPMENT
-
3
2
50
ECO147
THINKING THROUGH THE ENVIRONMENT
-
3
2
50
ENG182-2
DEVELOPING ACADEMIC SKILLS - II
Ability Enhancement Compulsory Courses
2
2
50
EST101-2
INTRODUCTION TO CULTURAL STUDIES
Major Core Courses-II
4
4
100
EST201-2
POETRY AND PROSE
Major Core Courses-II
4
4
100
LAW142
RIGHT TO INFORMATION
-
3
3
100
LAW144
ENVIRONMENTAL LAW
-
3
3
100
LAW148
LEGAL DIMENSIONS OF MARKETING
-
3
2
100
LAW149
LEGAL ASPECTS OF HUMAN RESOURCE MANAGEMENT
-
3
2
100
LAW150C
CORPORATE SOCIAL RESPONSIBILITY AND HUMAN RIGHTS
-
3
3
100
PHY141A
INTRODUCTION TO ASTRONOMY AND ASTROPHYSICS
-
3
3
100
PHY141B
RENEWABLE ENERGY
-
3
3
100
POL141
DEMOCRACY AND ETHICAL VALUES
-
2
2
100
POL143
POLITICS AND SOCIETY OF INDIA SINCE INDEPENDENCE
-
3
3
100
POL144
INDIA AND THE WORLD
-
3
2
100
PSY144
BASICS OF CONSUMER BEHAVIOUR
-
3
3
100
PSY155
PSYCHOLOGY OF GENDER
-
3
3
100
PSY158
STRESS MANAGEMENT
-
3
3
100
SOC141
WOMEN'S ISSUES
-
3
3
50
SOC143
SOCIOLOGY THROUGH CINEMA
-
3
3
50
THE144
ACTING FOR MEDIA
-
3
3
100
VCE281
UNDERSTANDING GIG WORK AND ECONOMY
-
2
0
100
Introduction to Program:
The programme is designed according to the New Education Policy (NEP) guidelines while enabling students to benefit from both the disciplines of Communication and English. For any professionals - Journalists, Public Relations officers, Creative Writers, or Advertising agency roles - it is essential to comprehend human communication and exhibit an appreciation of the arts. This programme addresses that need. Students can progress to the proposed four-year Bachelor's degree and one-year Master's degree from this platform.
PO1: Demonstrate a coherent understanding and comprehensive knowledge of the fundamental theories and concepts of Communication and Media, and English in a multidisciplinary learning context
PO2: Demonstrate critical thinking, scientific inquiry, argumentation and sensitivity to diversity while applying disciplinary concepts to everyday life and real-world situations
PO3: Design, conduct, and communicate basic research following fundamental methods and ethical standards in social sciences and humanities
PO4: Use the knowledge of English, and Media to enhance self-awareness, well-being, interpersonal relationships, career choices, and social responsibility in personal and professional domains
Assesment Pattern
Assessment patterns vary from course to course.
Examination And Assesments
Most of the courses will have continuous internal assessment components, followed by a summative end semester exam. A variety of assessment methods, mathcing to the demands of the course -with due considertation to the different learning styles of the students - will be adopted.
BBA141D - TALENT MANAGEMENT (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3
Course Objectives/Course Description
Human Resource is considered as a valuable resource in every organization. The world class companies compete among themselves to attract the best talent across the globe. They view talent as competitive differentiator and one where the acquisition, engagement, development and retention of talent is considered as a strategic priority of business. This course exposes the students to methods and practices to acquire, engage and develop talent, focus on development of strategic leaders within an organization and also deals with how talent and knowledge can be managed effectively for the development of the organization
Course Outcome
CO 1: 1. Demonstrate an understanding of key concepts, principles and models related to talent and knowledge management
CO 2: 2. Evaluate the importance of talent management in developing organizations
CO 3: 3. Learn to apply the theories and concepts studied in the classroom to practical situations
CO 4: 4. Analyse the various talent and knowledge management practices and their value to organizations
CO 5: 5. Solve the issues pertaining to talent and knowledge management
Unit-1
Teaching Hours:7
Introduction to Talent Management
Meaning and concept of talent management, need and scope for talent management, Talent vs Knowledge, Talent management models: Process and Integrated model, Talent management initiatives, Techniques for potential appraisal, Talent management grid, Benefits of talent management.
Unit-2
Teaching Hours:7
Creating Talent Management Systems
Building blocks for talent management strategy, Developing and implementing Effective Talent Management System, Measuring the effectiveness of talent management, creating talent management system for organizational excellence.
Unit-3
Teaching Hours:7
Competency mapping and approaches to talent management
Competency Mapping- Meaning, Importance and Steps in competency mapping, Competency model, Role of leaders and HR in talent management, Talent Management Approaches, Mapping Business Strategies and Talent Management Strategies, Achieving competitive advantage, Best practices in talent management- Case studies
Unit-4
Teaching Hours:7
Integrating Talent and Knowledge Management
Introduction to knowledge management, types of knowledge, Benefits of Knowledge Management, Integrating talent management and knowledge management, Role of Information technology in talent and knowledge management.
Unit-5
Teaching Hours:7
Recent Trends and Best Practices in Talent Management
Introduction, Use of Technology in Talent Management, Use of AI in Talent Management, Talent Management using Design Thinking
Unit-6
Teaching Hours:10
Project Work: Field study & Report Submission
Experiential Learning Activity: Identifying any one organization in the manufacturing or service sector- Interacting, observing and conducting interviews with their senior HR leaders to understand how they manage and retain talent in their organizations.
Text Books And Reference Books:
●Lance A. Berger, Dorothy Berger (2017): Talent management handbook, McGraw Hill New York.
●Mark Wilcox (2016), Effective Talent Management: Aligning strategy, people and performance, (1st ed.), Routledge Taylor and Francis Group.
●Marshal Gold Smith and Louis Carter (2018): Best practices in talent management, A Publication of the practice institute, Pfeiffer, A Wiley Imprint.
●Atheer Abdullah Mohammed (2019), Integrating Talent and Knowledge Management: Theory and practice, Lamber Publishing co.,
●Cappeli Peter: Talent on Demand –Managing Talent in an age of uncertainty, Harvard Business press.
Sphr Doris Sims, Sphr Matthew Gay(2007),Building Tomorrow’s Talent : A Practitioner’s Guide to Talent Management and Succession Planning, Author House
Evaluation Pattern
Component
Maximum marks
Weightage
Total Marks in Final Grade
CIA1
20
50%
10
CIA2
20
50%
10
CIA3
50
50%
25
Attendance
5
100 %
05
Total = 50
BBA141F - SUSTAINABILITY?AND GREEN MARKETING (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3
Course Objectives/Course Description
The course is designed to understand the importance of Sustainability and Green Marketing on consumer satisfaction and environmental safety. Green revolution, going green, environment protection, and sustainable development have become the buzz words today. Consumers are gradually becoming conscious buying eco-friendly products. This course aims at understanding the concept of Green Products and Marketing. This course also revisits the factors that affect consumers’ purchase decision in general. This course will lead the exploration of the leading edge of this paradigm shift that is now underway. This course introduces students to the concepts and processes of Green marketing and takes them deeper into the world of Green marketing.
Course Objectives: This course intends
To examine green marketing and its importance from the perspective of consumers and businesses.
To evaluate evidence of emerging green consumer segments and how marketers address those needs.
To explain the current state of the environment resulting from past and present human consumption practices.
To elaborate on opportunities, challenges, and issues in designing and implementing sustainable green marketing strategies.
Course Outcome
CLO1: Analyze green marketing and its importance from the perspective of consumers and businesses.
CLO2: Assess evidence of emerging green consumer segments and how marketers address those needs.
CLO3 : Interpret the current state of the environment resulting from past and present human consumption practices.
CLO4: Discuss the opportunities, challenges, and issues in designing and implementing sustainable green marketing strategies.
Unit-1
Teaching Hours:10
Introduction to Sustainability and Fundamentals of Green Marketing
Meaning, Concept and Evolution of Sustainability, Green Marketing, Types of Green Marketing, Difference between Marketing and Green Marketing, Green Product, Green Marketing, Importance of Green Marketing, Benefits of Green Marketing, Adoption of Green Marketing, Green Marketing Mix, Strategies for Green Marketing
Unit-2
Teaching Hours:10
Segmentation of Green Marketing
Green Spinning, Green Selling, Green Harvesting, Enviropreneur Marketing, Compliance Marketing, Green Washing, Climate Performance Leadership Index, Promotional Channels of Green Marketing.
Unit-3
Teaching Hours:10
Green Marketing Initiatives
Green Firms, HCL’s Green Management Policy, IBM’s Green Solutions, IndusInd Bank’s Solar Powered ATMs, ITCs Paperkraft, Maruti’s Green Supply Chain, ONCGs Mokshada Green Crematorium, Reva’s Electric Car, Samsung’s Eco-friendly handsets, Wipro Infotech’s Eco-friendly computer peripherals
Unit-4
Teaching Hours:10
Environmental consciousness
Introduction to Environment, Importance of environmentalism, Environmental movement, Benefits of green environment to society, E-waste exchange, Extended Producer Responsibility Plan, Guidelines for Collection and Storage of E-Waste, Guidelines for Transportation of E-Waste, Guidelines for Environmentally Sound Recycling of E-Waste
Unit-5
Teaching Hours:5
Socially Responsible Marketing
Sustainable Marketing, Social Criticisms of Marketing, Marketing’s Impact on Individuals, Marketing’s Impact on Society as a Whole, Marketing’s Impact on Other Businesses, Actions to Promote Sustainable Marketing, Business Actions Toward Sustainable Marketing, Principles and Marketing Ethics.
Text Books And Reference Books:
Ottman, J. A. (2011). The new rules of Green Marketing: Strategies, tools, and inspiration for Sustainable Branding. Barrett-Koehler Publisher.
Ottman, J. A. (2001). Green Marketing: Opportunity for Innovation. NTC Business Books.
Dahlstrom, R. (2011). Green Marketing Management. South-Western Cengage Learning.
Essential Reading / Recommended Reading
Esty, D. C., & Simmons, P. J. (2011). The green to gold business playbook: How to implement sustainability practices for bottom-line results in every business function. Wiley.
Grant, J. (2009). The Green Marketing Manifesto. Wiley.
Evaluation Pattern
CIA 1: 20 MARKS ( LATER CONVERTED TO 10 MARKS)
CIA 2: 20 MARKS ( LATER CONVERTED TO 10 MARKS)
CIA 3: 50 MARKS ( LATER CONVERTED TO 25 MARKS)
Attendance 5 marks
Total 50 marks
BLS142 - PRINCIPLES OF FORENSIC SCIENCE (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
Forensic science is the application of scientific principles and techniques to the investigation of crimes and legal issues. This course covers the fundamental principles of forensic science, including various scientific analysis techniques used in criminal investigations, legal and ethical issues, and types of evidence collected at crime scenes.
Course Outcome
CO1: Students will be able to Understand the principles and techniques used in forensic science investigations
CO2: Students will be able to describe the legal and ethical considerations associated with forensic science.
CO3: Students will be able to identify and analyze different types of evidence collected at crime scenes
CO4: Students will be able to evaluate scientific evidence in a legal context using proper documentation and reporting techniques
Unit-1
Teaching Hours:15
Introduction to Forensic Science
Introduction to forensic science; Historical development of forensic science; Branches and applications of forensic science; Legal and ethical issues in forensic science
Unit-2
Teaching Hours:10
Physical Evidence
Types of physical evidence; Collection and preservation of physical evidence; Analysis of physical evidence; Interpretation and evaluation of physical evidence
Unit-3
Teaching Hours:10
Biological Evidence
Types of biological evidence; DNA analysis; Serology analysis; Analyzing and interpreting biological evidence
Unit-4
Teaching Hours:10
Digital Forensics
Digital forensic investigations; Evidence collection in digital forensics; Analyzing and interpreting digital evidence; Legal and ethical considerations in digital forensics
Text Books And Reference Books:
Saferstein, R. (2019). Forensic science: From the crime scene to the crime lab. Pearson Education.
Criminal Justice & Forensics. (2017). Cengage.
Fisher, B. A. (2019). Techniques of crime scene investigation. Taylor & Francis Group.
Richard Saferstein, R. (2018). Criminalistics: An Introduction to Forensic Science. Pearson Education.
Houck, M. M., & Siegel, J. A. (2010). Fundamentals of forensic science. Academic Press.
Casey, E. (2018). Digital evidence and computer crime: Forensic science, computers, and the internet. Academic Press.
Nelson, B., Phillips, A., & Steuart, C. (2016). Guide to computer forensics and investigations. Cengage
Essential Reading / Recommended Reading
Lee, H. C. (2016). Forensic science : an illustrated dictionary. CRC Press.
Barry, J., & Cooper, J. (2018). Introduction to forensic science. Routledge.
Houck, M. (2018). Trace evidence analysis: More cases in mute witnesses. Academic Press.
Brown, T. W. (2018). Handbook of Forensic Pathology, Second Edition. CRC Press.
Barbara, J. (2011). Forensic anthropology: An introduction. CRC Press.
Hall, M. (2017). Current practice in forensic medicine. John Wiley & Sons.
Sammons, J., & Jenks, M. (2017). Digital forensics trial graphics: Teaching the jury through effective use of visual aids. Academic Press.
Evaluation Pattern
Attendance and Class Participation- 10%
Midterm Examination- 30%
Review paper/Research Paper- 20%
Seminar presentation – 10%
Final Examination - 30%
CHE141B - NUTRICHEM (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This course gives an insight into nutrition and its importance in leading a healthy life.
Course Outcome
CO1: Discuss about nutrition and its importance in leading a healthy life.
CO2: Explain the elements of nutrition and dietry requirement.
CO3: Summerise about food analysis, food microbiology and therapeutic nutrition
Unit-1
Teaching Hours:5
Fundamentals of nutrition
FaFactors Influencing Food Selection: Flavours, appearance and other aspects of food,Demographics Culture and Religion, Health, Social-Emotional Influences, and Environmental Concerns, Food Industry and the Media.
Unit-2
Teaching Hours:4
Basic Nutrition Concepts
NNutrition, Energy content in food, Nutrients, Nutrient Density, Characteristics of a Nutritious Diet.
Unit-3
Teaching Hours:6
Nutrient Recommendations
Dietary Reference Intakes, Digestion, Absorption, and Metabolism, Gastrointestinal Tract and secretions, Food groups, Organic Foods, GM foods.
Unit-4
Teaching Hours:6
Nutrition biochemistry
Elements of nutrition - Dietary requirement of carbohydrates, lipids and proteins. Biological value of proteins. Concepts of protein quality. Protein sparing action of carbohydrates and fats. Essential amino acids, essential fatty acids and their physiological functions.
Unit-5
Teaching Hours:3
Vitamins
Dietary sources, biochemical functions, requirements and deficiency diseases associated with vitamin B complex, C and A, D, E and K vitamins.
Unit-6
Teaching Hours:3
Minerals
Nutritional significance of dietary sodium, potassium, calcium, phosphorus, magnesium, iron, iodine, zinc and copper.
Life style diseases and personalized nutrition therapy, nutraceuticals and its classifications.
Unit-11
Teaching Hours:2
Public nutrition
Health organizations, NGO’s etc.
Text Books And Reference Books:
[1]Ganesh Narayanan Chauhan, 5th ed Foods that heal. Popular Book Depot 2012
[2]Mohinder Singh, 2nd ed. Health and food Gyan Publishing House 2003.
[3]S. A. Iqbal and Y. Mido 1st ed Food Chemistry. Discovery Publishing House, 2008.
Essential Reading / Recommended Reading
[1]Kittler and Sucher, 5th ed. Food and Culture Thomson Wadsworth 2007.
[2] Anita Tull, 3rdFood Nutritioned.Oxford University Press, 1997.
Evaluation Pattern
No.
Component
Schedule
Duration
Marks
CIA1
Assignment/quiz/group task/ presentations
Before MST
--
10
CIA2
Mid-Sem Test
[MST]
2 Hrs (50 marks)
25
CIA3
Assignment/quiz/group task/ presentations
After MST
--
10
CIA3
Attendance (75-79 = 1, 80-84 = 2, 85-89 = 3,
90-94 = 4, 95-100 = 5)
--
5
ESE
Internal
2 Hrs (50 marks)
50
Total
100
Final score is calculated out of 50
CNM101-1 - FOUNDATIONS OF COMMUNICATION (2023 Batch)
Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4
Course Objectives/Course Description
This is an introductory course that provides a brief overview of the development of media both globally and in the context of India. Some of the other focus areas will be communication theories, communication models/processes and issues/discussions pertaining to the domain of communication
Course Outcome
CO1: Exhibit knowledge about different aspects of communication and media-nature, process, kinds, relevance, role, impact, audience accessing media and functions of media.
CO2: Apply communication theories to understand contemporary media phenomena.
CO3: Make effective use of media content
Unit-1
Teaching Hours:16
A Preface to Communication
Definitions of communication; The communication process; History and Evolution of Communication-Milestones in communication from smoke signals to smartphones. Forms of communication-Verbal, written, pictorial, signs & symbols. Levels of communication -Intrapersonal, interpersonal, group, mass media communication. Models of communication- Aristotle, SMCR, Shannon and Weaver, Lasswell, Osgood, Dance, Schramm, Gerbner, Newcomb. Communication and socialization.
Unit-2
Teaching Hours:14
Communication Theories
Powerful effects Theory-Magic Bullet Theory, Two-Step Flow Theory-Role of opinion leaders. Limited Effects Theory. Normative Press Theories- Authoritarian, Libertarian, Soviet Communist and Social Responsibility. New Press Theories- Democratic and Participatory Press Theory, and Developmental Press Theory.
Unit-3
Teaching Hours:14
Functions of Communication
Harold Lasswell's 4 functions of Mass Communication-Surveillance Function, Correlation Function, Entertainment Function, Cultural Transmission & Status Conferral Function. Enforcement of Norms, Dysfunctions of Mass Communication.
Unit-4
Teaching Hours:16
Contemporary Debates in Mass Communication
Mass media role & effect on audience, contemporary standards of mass media professionals & quality of content, ownership patterns and effect on media content, autonomy and independence of media content generators, threat of fake news and media credibility.
Text Books And Reference Books:
Baran, S.J. (2002). Introduction to Mass Communication. New York: McGraw Hill.
Bitner, R. (1989). Mass Communication: An Introduction. New Jersey: Prentice Hall.
Defleur, M.L. & Dennis E (1994). Understanding Mass Communication. Boston.
Kumar, K. J. (2020). Mass communication in India. Jaico publishing house.
Essential Reading / Recommended Reading
Journal Articles
Habermas, J. (2015). Knowledge and human interests. John Wiley & Sons.
Hall, S. (2014). Encoding and decoding the message. The discourse studies reader: Main currents in theory and analysis, 111-121.
Lippmann, W. (1929). Public Opinion: By Walter Lippmann. Macmillan Company.
McLuhan, M., & Fiore, Q. (1967). The medium is the message. New York, 123, 126-128.
Peters, J. D. (2012). Speaking into the Air: A History of the Idea of Communication. University of Chicago Press.
Books
Hybels, S. & Weaver I. (2001). Communicating Effectively. Boston: McGraw Hill.
Peters, J. D. (2012). Speaking into the Air: A History of the Idea of Communication. University of Chicago Press.
Evaluation Pattern: This course will not have centralised exams. The students will be evaluated on their understanding of the basic concepts of communication. Continuous internal assessment will test their knowledge and ability to understand the subject.
CIA1: Written assignment (10)-Department level
CIA2: Mid-sem exam: submission/test (25)- Department level
CIA3: Flip-class (10) Department level
End-semester exam/submission:(50)- Department level
Attendance: (5)
CNM161-1 - SOFTWARE FOR MEDIA (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This course provides students with an introduction to the software tools and techniques used in the media industry. Through hands-on projects, students will learn how to use different types of media software, including video editing, audio production, graphic design, web design, animation, game development, and virtual and augmented reality software. The course will also cover cross-cutting issues such as media literacy, ethics, and social responsibility, as well as employability and entrepreneurship skills.
Course Outcome
Unit-1
Teaching Hours:10
Introduction to Media Software
Overview of media software and its applications in the media industry, Types of media software and their uses, Understanding the hardware requirements for media software – Creative techniques used in different media sectors.
Unit-2
Teaching Hours:10
Video Editing Software
Introduction to video editing software, Overview of video editing tools and their functions. Hands-on experience with popular video editing software
Unit-3
Teaching Hours:10
Audio Editing Software
Introduction to audio editing software, Overview of audio editing tools and their functions, Hands-on experience with popular audio editing software
Unit-4
Teaching Hours:10
Graphics and Animation Software
Introduction to graphics and animation software, Overview of graphics and animation tools and their functions, Hands-on experience with popular graphics and animation software
Unit-5
Teaching Hours:5
Interactive Media Software
Introduction to interactive media software, Overview of interactive media tools and their functions, Hands-on experience with popular interactive media software
Text Books And Reference Books:
Adobe Creative Cloud. (n.d.). Retrieved from https://www.adobe.com/creativecloud.html
Avid Media Composer. (n.d.). Retrieved from https://www.avid.com/media-composer
Blender. (n.d.). Retrieved from https://www.blender.org/
DaVinci Resolve. (n.d.). Retrieved from https://www.blackmagicdesign.com/products/davinciresolve/
Final Cut Pro X. (n.d.). Retrieved from https://www.apple.com/final-cut-pro/
"Adobe Creative Cloud Classroom in a Book" by Conrad Chavez and Andrew Faulkner - a comprehensive guide to using Adobe's suite of creative software for media production.
"Final Cut Pro X 10.4 - How it Works" by Edgar Rothermich - a detailed guide to using Apple's Final Cut Pro X for video editing.
"Pro Tools 101: An Introduction to Pro Tools" by Frank D. Cook - a beginner's guide to using Avid's Pro Tools for audio production.
"Digital Lighting and Rendering" by Jeremy Birn - a guide to lighting and rendering techniques for computer graphics in media production.
Essential Reading / Recommended Reading
"Designing Interfaces: Patterns for Effective Interaction Design" by Jenifer Tidwell - a book on designing user interfaces for software and web applications.
"The Visual Display of Quantitative Information" by Edward R. Tufte - a book on data visualization techniques for media production.
"The Non-Designer's Design Book" by Robin Williams - a guide to basic design principles for non-designers.
"Sound Design: The Expressive Power of Music, Voice and Sound Effects in Cinema" by David Sonnenschein - a book on sound design principles and techniques for film and video production.
"Mastering Audio: The Art and the Science" by Bob Katz - a comprehensive guide to audio mastering techniques for music and media production.
"The Filmmaker's Handbook" by Steven Ascher and Edward Pincus - a guide to film production, including pre-production planning, shooting, and post-production editing.
Evaluation Pattern
CIA 1 – Creative Image manipulation Techniques – Series of mini projects (20 Marks)
CIA 2 – Developing a story and submitting a photo-essay project(50 Marks)
CIA 3 – Radio Drama/ Creating a website(20 Marks)
ESE Viva – 50 Marks
COM142 - BRAND MANAGEMENT (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
Brand Management course will enable student to have a fundamental understanding of how to build, measure, and manage a brand.
Course Outcome
CO1: Demonstrate concepts, principles, techniques and application of contemporary branding management process.
CO2: Evaluate the taxonomy in designing brands.
CO3: Summarise the measures and manage brand-equity and extension.
Unit-1
Teaching Hours:10
Strategic Brand Management Process
Brands – Brands Vs Products – Different Product Levels - Things that can be branded
Branding Challenges and Opportunities – Strategic Brand Management Process, PRACTICAL: SBM Process, Trends and innovations in brand management, Emerging technologies and their impact on branding
Unit-2
Teaching Hours:10
Branding identity, architecture and taxonomy
Brand Image, Developing a brand identity, Brand Identity – Kapferer’s Brand Identity Prism, Creating a brand positioning statement, Understanding the importance of brand consistency, Developing a brand architecture strategy, Managing brand portfolios, Brand extensions and sub-brands. Criteria for choosing brand elements – Brand Names – Landor’s Brand Name Taxonomy – Brand Name Linguistic Characteristics – Trademark Issues and Concerning Names – PRACTICAL: Naming Hypothetical Brands
Unit-3
Teaching Hours:10
Brand Messaging, Designing and Aesthetics
Developing a brand messaging strategy, Creating effective brand communications, Managing brand reputation, URLs – Logos and Symbols – Characters – Slogans and Jingles – Packaging and Signage – PRACTICAL: Creating Logos and Mascots for Hypothetical Brands. Impact of digital technologies on brand management, Developing digital branding strategies, Managing online brand reputation
Unit-4
Teaching Hours:10
Brand Equity & Brand Communication
Customer Based Brand Equity – CBBE Pyramid – PRACTICAL: Constructing CBBE Pyramid. Understanding the impact of consumer behavior on brand management, Consumer decision-making process, Building brand relationships with consumers, Understanding the role of advertising in brand management, Developing effective advertising campaigns, Measuring and analyzing advertising effectiveness
Unit-5
Teaching Hours:5
Brand Extension & International Brand Management
Brand Extension - Merits and Demertis of Extension – Types of Brand Extension. Building brand loyalty, Measuring and analyzing brand equity and brand loyalty, Understanding the challenges of international brand management, Adapting branding strategies for international markets, Managing global brand portfolios
Text Books And Reference Books:
1.Keller, M. (Latest Edition). Brand Management. Delhi: Pearson Education India.
Essential Reading / Recommended Reading
Rajagopal, M. (Latest Edition). Brand Management. New York: Nova Science Publisher
Evaluation Pattern
CIA I MCQ (5 Marks)
Google Form/Google Classroom based Quiz consisting of MCQs to test the basic concepts relating to Unit 1 and 2. This would be an individual assessment with a set of 10 questions, 5 each from unit 1 and 2. The details of this assignment, and the penalties for not attending shall be posted in the Google Classroom.
CIA 2 (a) Video Content Creation 10 marks
Every student shall for a group of four members and they need to identify a brand and prepare a 10 minutes video. Later a Google spread sheet of students list shall be sent to the students. Within a week the students need to enter the name of the brand identified so as to avoid repetition in their selections and start preparing the video. The video shall discuss the history of the chosen brand and discuss the possibilities of changing different attributes of the brand for positive outcome. The video needs to describe and display the new brand. Any delay in submission without prior consent or approval shall lead to a penalty of marking the student ZERO in this component. The video shall be assessed based on the following rubrics. Report submitted will be valued for 10 marks.
CIA 2(b) - Case Study (5 marks)
The same group formed for video assignment shall identify a case study related to brand extension. The group shall prepare a presentation regarding the case. They shall develop questions related to the case and also provide answers. The group also needs to provide references for their case study and Q&A.
CIA III Written Examination (25 marks)
Every student shall sit for a written examination of marks covering all the units. The students will be evaluated based on their understanding and learning about different concepts of branding. The higher order thinking is assessed by one case analysis included in the question paper. There will be 7 questions of 2 marks each and the case analysis will be of 6 marks.
COM144 - FINANCIAL LITERACY (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:03
Course Objectives/Course Description
The course aims at enhancing their financial skills as well as training the students to be financial educators with family and friends. There is a need for students to effectively plan and monitor their spending. The course aims at effectively training students and equipping them with the knowledge and tools to manage their finances and also teach others the same.
Course Outcome
CO1: Understand the basic concepts of financial literacy.
CO2: Apply financial planning and budgeting decisions on a personal and professional front.
CO3: Understand the purpose and functions of the Banking system.
CO4: Understand the role and importance of financial instruments and insurance products.
Unit-1
Teaching Hours:6
Introduction to Financial Literacy
Introduction, Evolution, Meaning and importance of -Income, Expenses, Savings, Budget, Money, Currency, Bank account, savings investment, JAM-balance sheet – purpose features, format – Technology in finance – FinTech, TechFin, Regtech, sandox, Mobile-based Banking – post offices – Savings vs investments – Power of Compounding – risk and Return-Time Value of Money- Simple Interest-Compound Interest-
Unit-2
Teaching Hours:5
Planning and Budgeting
Introduction to Financial Planning - Analysing the resources of the person - Concepts in Financial Planning:The time value of money, Diversification - 'spreading risk', Investment Timing - Financial Products for Savers: Financial Products options for savers, personal budget – family budget – financial planning procedure.
Unit-3
Teaching Hours:12
Banking Products and Services
Introduction and evolution of Banking – Banking in India – RBI – Role of RBI in India– Savings and Deposits – Deposits, Accounts, KYC,e/v KYC Types of Deposits - Saving Bank Accounts, Fixed Deposit Accounts, Recurring Deposit Account, Special Term Deposit Schemes, Loans and Types of loan advanced by Banks and Other secondary functions of Bank – PAN, NSDL: PAN, Meaning of Cheque and types of cheques – CTS_MICR-IFSC – e- Banking – ATM, Debit, Credit, Smart Card, UPI, e-Wallets, Payment Banks-NPCI: Products and role in regulating the online payments, CIBIL – Banking complaints and Banking Ombudsman. Mutual Funds_ Types of Mutual Funds-NAV. Digital Currency-Bitcoin- NFO
Unit-4
Teaching Hours:12
Post Office Products, Retirement planning and Investment Avenues
Post Office Savings Account(SB), National Savings Recurring Deposit Account (RD), National Savings Time Deposit Account (TD), National Savings Monthly Income Account (MIS), Senior Citizens Savings Scheme Account (SCSS), Public Provident Fund Account (PPF), Sukanya Samriddhi Account (SSA), National Savings Certificates (VIIIth Issue) (NSC), Kisan Vikas Patra (KVP), PM CARES for Children Scheme, 2021, Interest rates (New), How to avail services, Schedule of Fee – IPBS – KYC. Employees Provident Fund (EPF) - Public Provident Fund (PPF), Superannuation Fund, Gratuity, Other Pension Plan, and Post-retire Counselling-National Pension Scheme(NPS)
Unit-5
Teaching Hours:10
Life Insurance and Related Services
Life Insurance Policies: Life Insurance, Term Life Insurance, Pension Policies, ULIP, Health Insurance, Endowment Policies, Property Insurance: Policies offered by various general insurance companies. Post office life Insurance Schemes: Postal Life Insurance and Rural Postal Life Insurance (PLI/RPLI). Housing Loans: Institutions providing housing loans, loans under Pradhan Mantri Awas Yojana – Rural and Urban-Atal Pension Yojana (APS),
Text Books And Reference Books:
Chandra, P. (2012). Investment Game: How to Win. New Delhi: Tata McGraw Hill Education
Essential Reading / Recommended Reading
Mittra, S., Rai, S. K., Sahu, A. P., & Starn, H. J. (2015). Financial Planning. New Delhi: Sage Publications India Pvt. Ltd.
The main objective of this course is to enable students to develop creative concepts for advertising of any product or service.
Course Outcome
CO1: To understand the critical role of creativity in advertising and develop creative strategies to be able to position the product/service.
CO2: To become familiar with the approaches and forms of advertising
CO3: To gain technical knowledge in the development of advertising for a company
CO 4: To learn to empathize with the client's needs and create content that meets the purpose in a creative manner.
Unit-1
Teaching Hours:10
Creativity and Aesthetics
Introduction to Creativity- The creativity process- Difference between a creative mind and non creative mind- Patterns of thoughts indicating creativity- How to bring out your creative genius- Philosophy of Aesthetics - Introduction to Creative works of the century
Unit-1
Teaching Hours:10
Syllabus Unit Mapping
1.Development Needs:Global,
2.Skill Focused:Employability,
3.Integration of Cross Cutting Issues:Environment,Professional Ethics,
Creativity and Aesthetics
Introduction to Creativity- The creativity process- Difference between a creative mind and non creative mind- Patterns of thoughts indicating creativity- How to bring out your creative genius- Philosophy of Aesthetics - Introduction to Creative works of the century
Unit-2
Teaching Hours:10
Functions and Forms of Advertising
Types of advertisement, Ethics in advertisement, Position of Products/Services, Interplay of Branding and Advertising- Meaning of Advertising, Creative Ad makers and Advertising Agencies in India and World - Indian and Foreign creative advertisements, the controversial advertisements- The most memorable advertisements - Highly impactful and Creative advertisements.
Unit-2
Teaching Hours:10
Syllabus Unit Mapping
1.Development Needs:Global,
2.Skill Focused:Employability,
3.Integration of Cross Cutting Issues:Professional Ethics,Environment,
Functions and Forms of Advertising
Types of advertisement, Ethics in advertisement, Position of Products/Services, Interplay of Branding and Advertising- Meaning of Advertising, Creative Ad makers and Advertising Agencies in India and World - Indian and Foreign creative advertisements, the controversial advertisements- The most memorable advertisements - Highly impactful and Creative advertisements.
Unit-3
Teaching Hours:10
Advertising and campaign Planning
Marketing strategy and situation analysis; Advertising plan; Advertising objectives; DAGMAR approach; Advertising campaign planning process. The art of copywriting; Advertising copy testing; Creativity in communication; motivational approaches; types of appeals used in advertising; Advertising budget process.
Unit-4
Teaching Hours:5
Syllabus Unit Mapping
1.Development Needs:Global,
2.Skill Focused:Employability,
3.Integration of Cross Cutting Issues:Professional Ethics,Environment,
Elements and Principles of Design
Principles of Design- Lines, Scale, Color, Repetition, Negative Space, Symmetry,
3.Integration of Cross Cutting Issues:Professional Ethics,
Designing Advertisements
Creative brief - Value Questions -Research -Conceptual framework- Development of multiple ideas- Creative concept development process- creative brainstorming- creative differences- editing -refining creative concepts- concept presentation to the client- Appeals in advertising copy writing-print copy elements, headlines-body copy-slogans - Designing print ad- choosing –-choosing layout- -choosing Typefaces
Unit-5
Teaching Hours:10
Designing Advertisements
Creative brief - Value Questions -Research -Conceptual framework- Development of multiple ideas- Creative concept development process- creative brainstorming- creative differences- editing -refining creative concepts- concept presentation to the client- Appeals in advertising copy writing-print copy elements, headlines-body copy-slogans - Designing print ad- choosing –-choosing layout- -choosing Typefaces
Text Books And Reference Books:
Batra, A. M. (2010). Advertising Management. Delhi: Pearson Education.
Essential Reading / Recommended Reading
Chunawala, S .A.(2015). Advertising Management. Mumbai: Himalaya Publishers.
Moriarty, W. B. (2020). Advertising Principles and Practices. New Delhi: Prentice Hall of India.
Evaluation Pattern
100 marks divided into 20 marks each assignment.
COM146 - INTRODUCTION TO EXCEL FOR MANAGERS (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This course provides the knowledge base for understanding the workings of Excel. The primary objective of the course is to familiarize the students with the basics of Microsoft excel. The course introduces the students to financial analysis. Further, the course also deals with the practical application of Microsoft Excel in day-to-day business activities. As a prerequisite, the students should have basic knowledge of computers and MS Office.
Course Outcome
CO1: To provide students with the fundamental knowledge of the use of computers in business.
CO2: To provide exposure to the students on MS Office Excel.
CO3: To apply MS excel functions in business.
Unit-1
Teaching Hours:12
Introduction to Excel
Understanding the concept of a spreadsheet - Identifying the components of a spreadsheet
Navigating the Excel interface – Comparison of various version of Microsoft excel - Creating a new spreadsheet- Entering data into cells - Formatting data (fonts, colors, borders) - Adjusting column width and row height - Merging and splitting cells - Basic Excel functions: Structure of an excel function, functions such as SUM (), MIN (), MAX (), AVERAGE (), COUNT (), AUTOSUM, AUTOFILL. Working with an Excel List: Understanding Excel List Structure, Sorting a List Using Single Level Sort, Sorting a List Using Multi-Level Sorts, Using Custom Sorts in an Excel List, Filter an Excel List Using the AutoFilter, Creating Subtotals in a List, Format a List as a Table, Using Conditional Formatting to Find Duplicates, Removing Duplicates.
Unit-2
Teaching Hours:2
Validation
Excel Data Validation: Understanding the Need for Data Validation, Creating a Validation. List, Adding a Custom Validation Error, Dynamic Formulas by Using Validation Techniques – Protecting range, formula, entire workbook – inserting header and footer
Unit-3
Teaching Hours:6
Excel PivotTables
Understanding Excel PivotTables, Creating an Excel PivotTable, Modifying Excel PivotTable Calculations, Grouping PivotTable Data, Formatting PivotTable Data, Drilling Down into PivotTable Data, Creating Pivot Charts, Filtering PivotTable Data, Filtering with the Slicer Tool
Unit-4
Teaching Hours:9
Conditional Functions and Working with Large Excel Data Sets
Conditional Functions: Working with Excel Name Ranges, Using Excel's IF () Function, Nesting Functions, Using Excel's COUNTIF () Function, Using Excel's SUMIF () Function, Using Excel's IFERROR () Function. Working with Large Sets of Excel Data: Using the Freeze Panes Tool, Grouping Data (Columns and/or Rows), Consolidating Data from Multiple Worksheets. Printing of excel worksheet – alignment, printing of selection, range, entire workbook – mail merge using excel
Unit-5
Teaching Hours:9
LookUp, Text Based Function and financial function
Excel's Lookup Functions: Using Excel's VLOOKUP() Function, Using Excel's HLOOKUP() Function, Using Excel's INDEX() and MATCH() Functions. Excel's Text-Based Functions: Using Excel's functions such as LEFT(), RIGHT() and MID(), LEN(), SEARCH(), CONCATENATE(). Time value of money - present value of money - capital budgeting, Net present value, Internal rate of return. Statistical function - Introduction to macros. Creation of simple macro functions
Text Books And Reference Books:
Microsoft Excel 2016 Step by Step Curtis Frye, Microsoft Press, A division of Microsoft Corporation, 2015 edition.
Essential Reading / Recommended Reading
Microsoft Excel Essential Hints and Tips Fundamental hints and tips to kick start your Excel skills By Diane Griffiths Published, 2015 edition
Excel 2010 Formulas, by Wiley Publishing, 2010 Edition.
Evaluation Pattern
MCQ Test and Practical excercise
CSC141 - PROGRAMMING IN C (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This course introduces students to the C programming language, covering its history, features, data types, and program structure. Students will learn to apply decision control and loop structures, along with various operators, to create basic programs. Additionally, the course covers functions, recursion, arrays, and pointers to provide a solid foundation for C programming and problem-solving.
Course Outcome
CO1: Understand the fundamentals of C programming, including its history, features, variables, and data types.
CO2: Apply decision control statements, loop control structures, and various operators to write basic C programs.
CO3: Analyze and design functions, including recursion and passing values/arrays, and understand storage classes in C.
Unit-1
Teaching Hours:9
Introduction to C
Types of Programming Language- History of C, Features of C , C Tokens, variables and keywords and identifiers ,Types of C constants and variables, Rules for constructing variable names, Structure of C program, Input /output statements in C
Unit-2
Teaching Hours:9
Data types and Control Structures
Data Types, Type declaration, Different Operators in C - Arithmetic, Logical, Relational, Bitwise, Conditional, Expressions, Hierarchy of operations.
Control structures
Decision control statements-if, switch, go to statement, conditional operator statement. Loop control structures- while, do-while, for loop, Break statement, Continue statement.
Unit-3
Teaching Hours:9
Function
Introduction, function definition and prototyping, Types of functions, passing values to function, recursion, passing arrays to functions. I/O functions- formatted & unformatted console I/O functions Storage classes in C- Automatic, Register, Extern and Static Variables.
Unit-4
Teaching Hours:9
Arrays
One dimensional and multidimensional arrays, Declaration, initialization, Reading values into an array, Displaying array contents and Array Manipulations. String-Basic Concepts, Library Functions
Unit-5
Teaching Hours:9
Pointers
Definition, notation, pointer and arrays, pointers and functions-call by value and call by reference.
Text Books And Reference Books:
[1] Balagurusamy, E. Programming in ANSI C 4th Edition. Tata McGraw-Hill, 2010.
Essential Reading / Recommended Reading
[1] Kanetkar, Yashavant. Let Us C. 4th Edition. BPB Publications, 2012.
Evaluation Pattern
CIA 50%
ESE 50%
CSC143 - WEB DESIGNING USING HTML, PHP AND MYSQL (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This course covers the fundamentals of HTML and PHP for web development. Students will learn HTML tags for content structuring and essential PHP scripting concepts, including variables, conditional statements, and error handling. Additionally, they will explore form handling, loops, and MySQL database interactions using PHP. By the end, students will be equipped to create dynamic web applications and understand the essentials of web programming.
Course Outcome
CO1: Understand and apply HTML basics, including tags for structure, lists, images, hyperlinks, and tables.
CO2: Develop PHP scripts with variables, data types, conditional statements, and error handling techniques.
CO3: Utilize PHP for form handling, switch-case statements, loop structures, and working with arrays in MySQL database.
Unit-1
Teaching Hours:9
Unit-1
Basic HTML tags- HTML, HEAD, BODY, TITLE, Paragraphs, Headings, Line Breaks, Dividers- P, H1, …H6, BR, HR, Character Entity References- Quotes, ampersands, angle brackets, and non-breaking spaces Lists- OL, UL, DL, Formatting-URL and Paths, Images- IMG, Hyperlinks, Table-TABLE, TR, TD, TH, Form-FORM, INPUT, TEXTAREA, SELECT, OPTION, Frames-FRAMESET, FRAME
Unit-2
Teaching Hours:9
PHP Basic
Writing PHP scripts - Writing PHP scripts, learn about PHP code structure, how to write and execute a simple PHP script and to add comments within your code.
Variables and Data Types- Learn about Variables, values and Data Types in PHP: boolean, integer, float, string, array, object, Resource, null.
Numbers and mathematical Operators- Introducing Numbers and mathematical 0perators, some PHP functions for more complex operations with numbers.
PHP Strings- Working with strings, using simple and double quotes, escaping quotes and other characters, concatenating strings, some functions for strings.
Constants- Introducing Constants, syntax for defining constants, differences between variables and defined constants.
PHP Error Handling and Debugging-Error Handling, debugging and trigger errors and how to adjust the level of error reporting, handling exceptions.
If ... Else conditionals, Comparative and Logical operators - Make PHP script takes decisions with If, Else, Elseif conditional statements. Compare two values with Comparative and Logical operators. The ternary operator.
Unit-3
Teaching Hours:9
Unit-3
Using HTML Forms - Using HTML Forms, PHP form handling, get data sent from form fields through GET and POST method, form validation.
$_GET, $_POST Variables - How to send data with get and post methods to a PHP script and access it with superglobal $_GET, $_POST variables.
Switch ... Case ... - PHP MySQL course - Switch ... Case ... conditional statement, switch with break and default instructions.
While Loops - Using While and Do Wile Loops. End the While loops with the break instruction. Syntax and examples.
For and For each Loops - Using for () and for each () Loops. End the "For" loops with the break instruction. Syntax and examples.
PHP Arrays - Creating Numeric (indexed) Arrays and Associative arrays. Accessing, modifying and traversing array elements.
Unit-4
Teaching Hours:9
Unit-4
PHP MySQL Introduction, Data Types - PHP MySQL Introduction, database structure, tables. MySQL naming rules, and column's data types.
PHP MySQL - INSERT INTO - Insert data in MySQL table, INSERT INTO query. Insert data from a form into a database.
PHP MySQL - SELECT, ORDER BY - Retrieve and display data from a MySQL table, SELECT SQL command. Determine the number of records. Sort query results with ORDER BY clause (ASC and DESC).
Unit-5
Teaching Hours:9
Unit-5
PHP MySQL - WHERE and LIKE - Selecting specific data from a database with the WHERE clause and Conditionals. Check for string matching with LIKE and NOT LIKE terms.
PHP MySQL – UPDATE - UPDATE query to edit / change existing records in MySQL table.
PHP MySQL – DELETE - The DELETE statement, used to entirely remove records from a database table.
Text Books And Reference Books:
[1] Powell, HTML & XHTM: The Complete Reference, 4th Edition, Tata McGraw-Hill Edition [2] Steven Holzner, PHP: The Complete Reference, McGraw-Hill Higher Education, 2008
Essential Reading / Recommended Reading
[1] Robin Nixon, Learning PHP, My SQL and Java Script, Kindle Edition, O'Reilly Media 2009.
Evaluation Pattern
CIA 50%
ESE 50%
DMT141 - DANCE MOVEMENT THERAPY (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:2
Max Marks:100
Credits:3
Course Objectives/Course Description
Course description:
This course has been conceptualized in order to Understanding and exploring theory and practice as two sides of the same coin for academic
excellence in Performing Arts. Benchmarking quality, understanding and exploring adaptability to situations and taking leadership tasks.
Maintaining emotional and aesthetics sensitivity in verbal and non-verbal communication
Course Outcome
CO1: To work on the body schema, body image and physical self-concept
To examine the concept of creativity and imagination.
CO2: To understand and gain practical understanding about the human body expression through the Gross Motor Skills Development, the
Global Motor Coordination Schemes according Bartenieff, the Effort/Shape system of movement analysis according Laban.
CO3: To gain the ability to express emotions
To improved confidence and self-esteem
CO4: To analyse and to gain practical understanding about the concept of Dance: from ancient social function to performance, from performance
to therapy.
To learn how Dance Movement Therapy dances with life: instances of different social areas in which Dmt is practised.
Unit-1
Teaching Hours:20
Introduction on Dance Movement
Definition of Dance and its history
Definition of creativity
History of Dance Movement Therapy theory
To understand and to gain practical understanding about the human body expression
the Gross Motor Skills Development,
the Global Motor Coordination Schemes according Bartenieff,
the Effort/Shape system of movement analysis according Laban.
Unit-2
Teaching Hours:25
Practice
Explore the body: The warm –up in Dance Movement Therapy
The social function of the dance
Text Books And Reference Books:
Essential references: (in APA format)
- Bellia , V. (2020). A body among other bodies. Relational Expressive Dance Movement Therapy. Catania A&G
- Hackney, P. (1998). Making connections. Total body integration through Barrtenieff Fundamentals. Routledge, New York.
- Laban R. (1950). The mastery of movement on the stage. McDonald & Evans, London
- Laban R., Lawrence F.C. (1947). Effort. McDonald & Evans, London
- Schilder P., (1935) The image and appearance of the human body. Taylor & Francis
Essential Reading / Recommended Reading
Essential references: (in APA format)
- Bellia , V. (2020). A body among other bodies. Relational Expressive Dance Movement Therapy. Catania A&G
- Hackney, P. (1998). Making connections. Total body integration through Barrtenieff Fundamentals. Routledge, New
- Schilder P., (1935) The image and appearance of the human body. Taylor & Francis
Evaluation Pattern
Evaluation patterns - final assessment 100 marks
DMT142 - INTRODUCTION TO CARNATIC MUSIC (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
Introduction to Carnatic music focus on the basic fundamentals of Carnatic music. This course helps to improve the vocal quality as the lessons works as voice culture to the begginner.
Course Outcome
CO1: Ability to render the Swara-s in three speeds
CO2: Ability to identify and render the 7 Swara-s
CO3: Ability to render Sarala, Janta, Dhatu, Tarasthayi, and Alankara-s in three speeds.
Unit-1
Teaching Hours:10
Svaravali varisas and Janti varisas
Lessons in three speeds
Unit-2
Teaching Hours:10
Tarasthayi and Dhattu varisas
All the lessons in to three speeds
Unit-3
Teaching Hours:10
Alankaras and Geethams
Sapta tala alankaras and any for geethams
Text Books And Reference Books:
Carnatic music reader by Panchapakesha Iyer
Essential Reading / Recommended Reading
Ganamrutha Bodhini
Evaluation Pattern
Final assessment for 100 Marks
DMT143 - INTRODUCTION TO ACTING (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:2
Max Marks:100
Credits:3
Course Objectives/Course Description
This introductory course explores fundamental acting techniques, including character development, improvisation, and emotional expression. Engage in various acting exercises and scene work to enhance students' understanding of the craft. This course further develops confidence and creativity as the students delve into the art of storytelling through performance.
Course Outcome
CO1: Recognise and explain the basics of acting.
CO2: Demonstrate and interpret the interrelationship between speech, movement and text.
CO3: Relate and experiment with the interconnection between text and acting design.
CO4: Apprise and critique the role of the actor as a performing medium.
CO5: Design and develop original piece of work.
Unit-1
Teaching Hours:15
Voice and Speech
This unit delves into the artistry of vocal expression and its profound impact on theatrical performance. Through rigorous vocal exercises and comprehensive training, students will develop various vocal techniques, mastering the nuances of pitch, tone, resonance, and articulation. Emphasizing voice integration with the actor's body and emotions, this transformative learning experience empowers students to deliver compelling, authentic, and emotionally resonant performances on stage and beyond.
Unit-2
Teaching Hours:15
Actor and the Stage
This unit delves into the essence of captivating stage presence, refining students' gestures and body language skills. Participants will learn to create profound connections with their co-actors through immersive exercises, fostering authentic and compelling performances. Embark on a transformative journey, honing acting prowess and embracing the art of storytelling.
Unit-3
Teaching Hours:15
Actor and the Text
This unit delves into captivating interplay between the actor and the text. Explore the essence of character portrayal through an in-depth analysis of themes, situations, and scenes within various dramatic texts. Uncover the art of embodying diverse roles, harnessing emotional depth, and expressing emotions.
Text Books And Reference Books:
Stanislavski, C. (1989). Actor Prepares. Taylor & Francis Group.
Chekhov, M. (1953). To the actor: On the technique of acting. Harper & Row.
Essential Reading / Recommended Reading
Merlin, B. (2017). Acting: The Basics. Taylor & Francis Group.
Kahan, S. (1991). Introduction to acting (3rd ed.). Allyn and Bacon.
Evaluation Pattern
Mode of Assessment - Final Assessment
Performance Presentation - 100 Marks
DSC141 - PRINCIPLES OF DATA SCIENCE (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
To provide a strong foundation for data science and the application area related to it, train toexplore the process of data pre-processing and machine learning, and to inculcate the importanceof ethics while handling data and problems in data science. To provide students with a fundamental understanding of the digital computing concepts from a hardware and software perspective.
Course Outcome
CO1: Understand the fundamental concepts of data science.
CO2: Explore the concepts of data pre-processing and visualization.
CO3: Learn the basic concepts of machine learning.
CO4: Practice the ethics while handling data
Unit-1
Teaching Hours:14
Introduction
INTRODUCTION TO DATA SCIENCE
What is data science? – Why data science? – Data science venn diagram – Terminologies – Application case studies. Types of data – Structured vs unstructured data – Quantitative vs qualitative data – Four levels of data.
Data Science Ethics – Doing good data science – Owners of the data - Valuing different aspects of privacy - Getting informed consent - The Five Cs – Diversity – Inclusion – Future Trends.
Unit-2
Teaching Hours:18
Data Science process and Machine Learning
DATA SCIENCE PROCESS
Five steps of data science – Ask an interesting question? – Obtain the data - Explore the data – Model the data – Communicate and visualize results – Basic question for data explorations – case studies for EDA
Machine Learning
Machine learning – Modeling Process – Training model – Validating model – Predicting new observations –Supervised learning algorithms-– Unsupervised learning algorithms.
Unit-3
Teaching Hours:13
Data Visualization
DATA VISUALISATION
Communicating data – Identifying visualization – Importance of graphs and statistics – Verbal communication – The why, how and what strategy of presenting.
Text Books And Reference Books:
[1]Sinan Ozdemir, Principles of Data Science learn the techniques and math you need to start making sense of your data. Birmingham Packt December, 2016.
[2]Davy Cielen and Arno Meysman, Introducing Data Science. Simon and Schuster, 2016.
Essential Reading / Recommended Reading
[1]M. Loukides, H. Mason, and D. Patil, Ethics and Data Science. O’Reilly Media, 2018.
Evaluation Pattern
CIA 100%
ECO143 - DEMOCRACY AND ECONOMY (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This course is aimed at undergraduate students to introduce to them the prominent debates on democracy and emerging issues in economies. The course discusses how various socioeconomic factors act as constraints on economic growth and development. This basic framework allows a student to delve into the causes and consequences of various strategies/methods taken/applied by policymakers and practitioners and how it affects the overall objective of the state/economy through a trifocal analysis of the economy, society, and market keeping the central theme of ‘Democracy.’This course will introduce students to:
Growing crisis of wealth distribution and income inequality.
Sectoral significance and state intervention in policy making.
Informal sector and labor market participation and rights.
Analyze corruption in emerging economies through various case studies.
Discuss the informal economy through concepts, theory, and measurement.
Course Outcome
CO1: Recognise the growing crisis of wealth and income inequality among the members of the economy.
CO2: Understand the economic crisis in different sectors and government interventions in practices.
CO3: Get familiar informal sector and labour market participation and rights.
CO4: Understand debates about transparency, competition and privatization and its relevance to corruption.
CO5: Investigate issues from various perspectives, such as, viewing challenges in economies through the lens of democracy.
Unit-1
Teaching Hours:10
Democracy, Democratization and Society
Theories of Democratization; Democratic and Undemocratic States; Measuring Democracy and Democratization; The Global Wave of Democratization; Causes and Dimensions of Democratization: The Political Economy of Democracy; Political Culture, Mass Beliefs and Value Change; Gender and Democratization; Social Capital and Civil Society; Social Movements and Contention in Democratization Processes: Role, impact on policy reforms and cultural change.
Unit-1
Teaching Hours:10
Democracy, Democratisation and Society
Theories of Democratisation; Democratic and Undemocratic States; Measuring Democracy and Democratisation; The Global Wave of Democratisation; Causes and Dimensions of Democratisation: The Political Economy of Democracy: Political Culture, Mass Beliefs, and Value Change; Gender and Democratisation; Social Capital and Civil Society; Social Movements and Contention in Democratisation Processes: Role, Impact on Policy Reforms and Cultural Change
Unit-2
Teaching Hours:8
Actors and Institutions
Conventional Citizen Participation; Institutional Design in New Democracies; Gender and Democratization; A Decade of Democratic Decline and Stagnation.
Unit-2
Teaching Hours:8
Actors and Institutions
Conventional Citizen Participation; Institutional Design in New Democracies; Gender and Democratisation; A Decade of Democratic Decline and Stagnation.
Unit-3
Teaching Hours:8
Democracy and Redistribution
A Theory of political transitions: Choice of the economic and political regime; Theoretical extensions: growth, trade, political institutions; Democracy and the public sector; the state, the treat of expropriation and the possibility of development: Social and economic wellbeing and policy reforms.
Unit-3
Teaching Hours:8
Democracy and Redistribution
A Theory of Political Transitions: Choice of Economic and Political Regime; Theoretical Extensions: Growth, Trade, Political Institutions; Democracy and the Public Sector; the State, the Threat of Expropriation and the Possibility of Development: Social and Economic Wellbeing and Policy Reforms
Unit-4
Teaching Hours:9
Democracy and Economic Growth and Development
A Marxian theory of democracy; The Importance of Social Class in Historical Comparative Perspective; Dependency and Development; Democracy in Developing Countries; Transitions from Authoritarian Rule: Tentative Conclusions about Uncertain Democracies.
Unit-4
Teaching Hours:10
Democracy and Economic Development
A Marxian Theory of Democracy; The Importance of Social Class in Historical Comparative Perspective; The Case Study of India; Dependency and Development; Democracy in Developing Countries; Transitions from Authoritarian Rule: Tentative Conclusions about Uncertain Democracies
Unit-5
Teaching Hours:10
Democracy and Economic Growth and Development Indian Experience
India’s Tryst with Destiny; Democracy, Inequality, and Public Reasoning; A case study on Gujarat experience of development: Approaches, impact, and outcome; Kerala experience of development: Approaches, impact, and outcome.
Unit-5
Teaching Hours:10
Democracy and Economic Development: Indian Experience
India's Tryst with Destiny; Democracy, Inequality and Public Reasoning, A Case Study on Gujarat's Experience of Development: Approaches, Impact and Outcome; Kerala's Experience of Development: Approaches, Impact and Outcome
Text Books And Reference Books:
Bhagwati, J. N., & Panagariya, A. (2012). India's Tryst with Destiny: Debunking Myths that Undermine Progress and Addressing New Challenges. HarperCollins Publishers.
Essential Reading / Recommended Reading
Boix, C. (2003). Democracy and Redistribution. Cambridge University Press.
Drèze, J., & Sen, A. (2015). An Uncertain Glory: India and Its Contradictions. Economics Books.
Evaluation Pattern
CIA 1: 20 marks
CIA 2: 20 Marks
CIA 3: 45 Marks
Attendance: 5 Marks
ECO144 - GLOBALISATION AND DEVELOPMENT (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
Liberalisation policies being pursued by most national economies in the world today, including India creates the need to acquire knowledge and comprehension of Globalisation as ideology along with its practical dynamics. The course intends to provide a sound understanding about the various components, and issues of this ideology at an introductory level. The methodology will be learning centered and so will be one of intensive facilitation by faculty of the reading to be done by students.
Course Outcome
CO1: Describe the various facets of globalisation.
CO2: Explain the various challenges of globalisation.
Unit-1
Teaching Hours:15
Introduction
Globalisation: Brief History – The Marrakesh Meet – Globalisation as a contested concept – Debate of Globalisation as a new phenomenon
Unit-2
Teaching Hours:10
The Political Economy of Globalisation
Political Economy Debate of Comparative Advantage versus Imperialism – Introduction to Globalisation and the Political Economy of the External Sector.
Unit-3
Teaching Hours:10
Dimensions of Globalisation
The Economics Dimension – The Political Dimension – The Cultural Dimension
Unit-4
Teaching Hours:10
Ideology
The Ideological Dimension of Globalisation – Challenges to Globalism – Assessing the Future of Globalisation.
Text Books And Reference Books:
1. Manfred Steger ‘Globalisation the new Market Ideology’.
2. Joseph Stiglitz ‘Discontents of Gloablisaton’
Essential Reading / Recommended Reading
Justin Ervin, Zachary A Smith "Globalisation: A Reference Hand Book."
Evaluation Pattern
CIA I - 25 Marks
CIA II - 25 Marks
ESE - 50 Marks
ENG182-1 - DEVELOPING ACADEMIC SKILLS - I (2023 Batch)
Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2
Course Objectives/Course Description
Academic Skills are a blend of theoretical ability to recognize the nuances of language aspects and hands-on training to exercise the acquired knowledge in reasoning, reading and writing. Academic Skills focus on developing research skills through careful reading and critical writing that are considered foundational and crucial in textual scholarship and knowledge production. The participants of this course will determine their areas of interest in conceptualizing their seminal work and constructing a reasoned argument. This course prompts the participants to take their learning-receptive skills and productive skills in a purpose-driven and practice-oriented mode on a contextual basis.
The course deals with receptive skills (reading) and productive skills (writing). In fact listening and speaking skills are not directly involved but act as a higher cognitive process. This course facilitates the participants with varied practices, tasks, exemplars, sample papers to practice with context-driven reading material. It runs for one full academic year with specific learning outcomes which are two-fold – conceptual grasp and textual application. The whole course and its structure involve Bloom’s taxonomy of knowledge, comprehension, application, analysis, evaluation and synthesis.
Objectives
To enable the learner
•acquire higher order receptive and productive skills
•develop reading skills at the higher education level
•be aware of functional grammar to improve research writing skills
•grasp and apply the mechanics in academic writing skills
•use study skills for research-based knowledge dissemination (writing a paper or presentation)
Course Outcome
CO1: Different approaches to knowledge, critical and creative bent of mind, that leads
to content-based investigation. Integration of problem-based learning and need-based learning
CO2: Working knowledge of different purposes of writing, especially persuasive
(argumentative), analytical, and informative writings paves the way for research-based reading and writing.
CO3: Application of functional grammar and mechanics that enhance conceptual
clarity, communicative style, and style of writing. Experiential learning through
participatory learning and service learning
CO4: Hands-on experience in a research culture which is discipline-specific in nature
Unit-1
Teaching Hours:5
Basic skills
To enable learners to fine tune their expressions through better choice of words and sentence structures with clarity of idea.
Introduction to the course Developing Academic Skills
Vocabulary nuances (verb and noun forms)
Subject-verb agreement
Literary devices
Figures of speech
Concept mapping
Unit-2
Teaching Hours:5
Reading skills
To enable students to develop appropriate reading comprehension skills through nuanced understanding of reading techniques.
Previewing
Reading for Main Ideas
Active and Passive reading
Skimming/Scanning for Details
Unit-3
Teaching Hours:5
Study Skills
To enable students to use basic study skills to organize knowledge received and to streamline their ideas into appropriate academic discourse.
Annotation
Outlining
Summarising
Paraphrasing
Unit-4
Teaching Hours:5
Listening skills
to enable students to understand and appreciate different kinds of literature and express their understanding in the form of short paragraphs or essays
Approaches to LS
Features of LS
Importance of LS at university level education
Practical sessions
Unit-5
Teaching Hours:5
Language Skills
To enable students to listen to lectures and take notes and organize these to discuss or write about concepts or show application of knowledge
Note taking types
Note making
Introduction to Mnemonics
Types of mnemonics
Unit-6
Teaching Hours:4
Critical Reading
To enable students to develop the art of critical reading through close reading formulas
Finding oppositions
Critical Appreciation
Developing an argument
Unit-7
Teaching Hours:1
portfolio organisation
Set of hours for application
Exemplars
(Self Study Learning, Portfolio Building, teaching on Formative and Summative assessment mode, Problem Based Learning modules and project Submission)
Text Books And Reference Books:
1.Langan, J. (1995). English Skills With Reading (3rd Ed.). McGraw Hill. New York.
2.Osmond, A. (2013). Academic Writing and Grammar for Students. Sage. Los Angeles.
3.Robitaille, J. and Connelly, R. (2002). Writer’s Resource: From Paragraph to Essay. Thomson Heinle. Australia.
Please note that the teacher in charge will also be bringing in authentic material to the class apart from the books mentioned in the reference.
Essential Reading / Recommended Reading
Please note that the teacher in charge will also be bringing in authentic material to the class apart from the books mentioned in the reference. (through google classroom)
Evaluation Pattern
CIA I – 20 MARKS- Tasks done in the portfolio based on Unit I
CIA II- 50 Marks- Tasks done in the portfolio based on Unit I and II
CIA III- 20 Marks- Tasks done in the portfolio based on Unit III
ESE Portfolio Submission
EST101-1 - LITERARY STUDIES: IDEAS AND GENRES (2023 Batch)
Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4
Course Objectives/Course Description
Course Description: This course offers an understanding to literary movements and genres. The focus is on form, structure and terminologies in literature. It enables students to interpret and critique texts and to understand that literature is representational. This course also examines texts in their socio-political context to engage with the historical context and cultural production of literature.
Course Objectives: This course aims to
1.offer a comprehensive understanding of the text and the contexts.
2.develop analytical and critical reading strategies
3.enhance students to understand texts from multiple perspectives.
4.develop analytical writing skills and to understand methods of interpretation
5.acquire a literary vocabulary to read and write academic essays
Course Outcome
CO1: Students will be able - to articulate and analyze literary texts critically
CO2: to apply multiple interpretative methods
CO3: to analyze texts from different perspectives
CO4: to write academic essays using the acquired literary vocabulary
Unit-1
Teaching Hours:15
Classical and Medieval Literature
Evolution from myths and folk tales
Ovid Metamorphoses (Book I excerpts)
Caedmon’s Hymn (Excerpts)
Geoffrey Chaucer – Prologue to Canterbury Tales (excerpts)
Thomas Malory - Morte Darthur (excerpts)
Unit-2
Teaching Hours:20
Literary Renaissance
The Revival of Learning and Bible Translations
Johannes Gutenberg and the Print Culture
William Caxton and the English Press
Mystery, miracle and morality plays (festival of Corpus Christi)
Emergence of tragedies and comedies – from translations to English plays
Thomas More- Utopia (excerpts)
Francis Bacon - Essays, or Counsels Civil and Moral (excerpts)
William Shakespeare – King Lear
Unit-3
Teaching Hours:10
The Enlightenment Period
Voltaire’s - Letters on the English (excerpts)
Rousseau – Discourse on Inequality (excerpts)
Thomas Paine – Rights of Man (excerpts)
Unit-4
Teaching Hours:15
The Romantic Period/ American Transcendentalism
Preface to Lyrical Ballads (excerpts)
Maria Edgeworth -Letters for Literary Ladies (excerpts)
Shelley – To Skylark
R W Emerson – Self- reliance
Nathaniel Hawthorne – The Scarlett Letter
Unit-5
Teaching Hours:10
Modernism
William Faulkner - The Sound and The Fury
Virginia Woolf - A Room of One’s Own
T.S Eliot – Ash Wednesday
Text Books And Reference Books:
Ovid Metamorphoses (Book I excerpts)
Caedmon’s Hymn (Excerpts)
Geoffrey Chaucer – Prologue to Canterbury Tales (excerpts)
Thomas Malory - Morte Darthur (excerpts)
Thomas More- Utopia (excerpts)
Francis Bacon - Essays, or Counsels Civil and Moral (excerpts)
William Shakespeare – King Lear
Voltaire’s - Letters on the English (excerpts)
Rousseau – Discourse on Inequality (excerpts)
Thomas Paine – Rights of Man (excerpts)
Preface to Lyrical Ballads (excerpts)
Maria Edgeworth -Letters for Literary Ladies (excerpts)
Shelley – To Skylark
R W Emerson – Self- reliance
Nathaniel Hawthorne – The Scarlett Letter
William Faulkner - The Sound and The Fury
Virginia Woolf - A Room of One’s Own
T.S Eliot – Ash Wednesday
Essential Reading / Recommended Reading
M. H. A. Abrams, A Glossary of Literary Terms, 7th edition (1999)
The Penguin Dictionary of Literary Terms and Literary Theory, 4th edition (1999)
The Norton Anthology of Poetry, 5th edition
An Outline History of English Literature, William Henry Hudson (1999)
Evaluation Pattern
Examination & Assessment
CIA I - 20 Marks
1. A class test based on the text
2. Essay on concepts and its application
3. A book/film/media review
CIA III - 20 Marks, the students can be asked
1. To prepare group presentations on topics relevant to the units
2. To put up an exhibition/display of
MSE - 50 Marks - Centralized Exam
(5 out of 7) x 10=50 Marks
ESE - 50 Marks - Centralized Exam
(5 out of 7) x 10=50 Marks
HIS141 - HISTORY AND CINEMA (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This course attempts to map out the connection between history and cinema. It aims to look at how cinema can be treated as a visual text and a source for understanding history.
Course Outcome
CO1: To enhance and deepen the understanding of history through cinema.
CO2: To enable the students to develop their understanding and awareness of the rich possibilities of cinema and its connection with history.
CO3: To enhance the analytical skills of students and develop an understanding of how cinema engages with socio-cultural and political concerns, by placing the cinema in their historical context and engage with the current debates and future challenges with cinema as a medium.
Unit-1
Teaching Hours:10
Unit 1
a)History as a narrative – History and Truth Contested Notions –Ideology, Sources and Historian
b)Multiple Identities and Histories – History as a point of reference – Issues of Legitimacy & Justification.
Unit-2
Teaching Hours:10
Unit 2
a)Cinema as a narrative – Words and Images – Genre- Representation Vs. Reality – Propaganda – selling History.
b)Language of Cinema- Color – Angles – Movement
Unit-2
Teaching Hours:10
UNIT 2
a)Cinema as a narrative – Words and Images – Genre- Representation Vs. Reality – Propaganda – selling History.
b)Language of Cinema- Color – Angles – Movement
Unit-3
Teaching Hours:10
Unit 3
a)Between History and Cinema:The problem of linear narratives and flash back – questions of authenticity – definition of authenticity.
b)Cinema as a political, social and historical text.
Text Books And Reference Books:
Chapman, J. (2003). Cinemas of the World: Film and Society from 1895 to the Present. Reaktion Books.
Chapman, J., Glancy, M., & Harper, S. (Eds.). (2007). The new film history: sources, methods, approaches. Springer.
Ferro, M. (1988). Cinema and history. Wayne State University Press.
Chapman, J. (2005). Past and present: national identity and the British historical. London: IB Tauris.
Miskell, P. (2004). Historians and film. In Making History (pp. 253-264). Routledge.
Nowell-Smith, G. (Ed.). (1996). The Oxford history of world cinema. OUP Oxford.
Raghavendra, M. K. (2014). Seduced by the Familiar: Narration and Meaning in Indian Popular Cinema. Oxford University Press.
Essential Reading / Recommended Reading
Chapman, J. (2013). Cinema, propaganda and national identity: British film and the Second World War. In British Cinema, Past and Present (pp. 213-226). Routledge.
Miskell, P. (2005). Seduced by the silver screen: Film addicts, critics and cinema regulation in Britain in the 1930s and 1940s. Business History, 47(3), 433-448.
Sedgwick, J., Miskell, P., & Nicoli, M. (2019). The market for films in postwar Italy: Evidence for both national and regional patterns of taste. Enterprise & Society, 20(1), 199-228.
Raghavendra, M. K. (2011). Bipolar identity: Region, nation, and the Kannada language film. Oxford University Press.
Raghavendra, M. K. (2014). The Politics of Hindi Cinema in the New Millennium: Bollywood and the Anglophone Indian Nation.
Sanyal, D. (2021). MK Raghavendra, “Locating World Cinema: Interpretations of Film as Culture” (Bloomsbury Academic India, 2020).
Evaluation Pattern
CIA 1:10 Marks
CIA 2:Mid Semester Examinations 25 Marks
CIA 3:10 Marks
End semester examination: 50 Marks
Attendance: 5 Marks
LAW141 - CYBER LAW (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:4
Course Objectives/Course Description
Cyber law has emerged as a medium for growth with immense potential for solving many new and interesting challenges. The course aims at appreciating one of the important emerging areas of law and the nitty-gritty involved in it. This introduces the students to the underlying philosophy of the subject and its relation to other areas focusing on human rights.
UNIT 1 is designed to introduce students to the role of law in technology, especially the internet and is designed to give a brief overview of the historical aspects of the internet. UNIT 2 acquaints the students with the regulation of cyberspace. UNIT 3 deals with digital contracts and information technology, while UNIT 4 deals entirely on cyber crimes which are rampant in the digital era. UNIT 5 issues in E-commerce. Unit 6 deals with IPR issues in cyberspace and UNIT 7 deals with international regulation of cyberspace.
Course Outcome
CO1: Gain an understanding of the underlying philosophy of cyber law and its relation to information technology.
CO2: Facilitate an overall understanding on needs for regulation of information technology in India
CO3: Impart basic idea of information technology and its relation with digital signature
CO4: Acquaint with legal challenges arising out of privacy issues awareness about the various kinds of cyber crimes and legal issues and cases
Unit-1
Teaching Hours:3
UNIT 1 FUNDAMENTALS OF CYBER LAW
An overview of cyber world – Jurisprudence of cyber law – Scope of cyber law – Introduction to Indian cyber law
Unit-2
Teaching Hours:2
UNIT 2 CYBERSPACE
Meaning, nature and emergence of cyberspace – Attributes of cyberspace – Classification of cyberspace – Legal framework for cyberspace
Unit-3
Teaching Hours:2
UNIT 3 DIGITAL CONTRACTS
Law of digital contracts – Functions of digital signature – Electronic and digital signature – procedural and functional issues – Legal issues of digital signatures – Certifying authority – Regulatory framework of digital signatures
Unit-4
Teaching Hours:2
UNIT 4 CYBER CRIMES
Salient features – Cyber crime and related concepts – Types of crimes – Regulation of cyber crime – International perspective
Unit-5
Teaching Hours:2
UNIT 5 E-COMMERCE
Emerging significant of – e-Commerce – Transactions and Technology of e-Commerce – e-Commerce Contracts – Legal Issues of e-Commerce and Case Laws – e-Commerce Legislations
Unit-6
Teaching Hours:2
UNIT 6 IPR ISSUES
IPR - An overview – Copyright issues in Cyberspace – Trademark issues in Cyberspace – Computer software and related IPR issues – Domain names and related issues
Unit-7
Teaching Hours:2
UNIT 7 INTERNATIONAL SCENARIO IN CYBER LAWS
European convention of Cyber Crimes – UNCITRAL Model Law on e-commerce 1996 – International Legal Regime relating to IPR – Berne Convention, Rome Convention, WIPO Copyright, UDRP, OECD Convention on Database Protection – Domestic legal regime – Information Technology Act , 2000.
Text Books And Reference Books:
Seth Karnika, Computers Internet and New Technology Laws. Gurgaon: Lexis Nexis, 2013
Cyber Crimes & Law - by Dr Vishwanath Paranjepe, 2nd Edtn 2019, Central Law Agency
Essential Reading / Recommended Reading
Cyber Crimes & Law - by Dr Vishwanath Paranjepe, 2nd Edtn 2019, Central Law Agency
Evaluation Pattern
CIA-I:Assessment Description: Class test for 20 marks on assessing the understanding of the fundamentals of Cyber law. It is a class room test. 2 questions for 25 marks each carrying 12.5 marks.
CIA-II: Oral Presentation, shall be accompanied by PPT by a group of 5 students for maximum of 15 minutes on any Cyberlaw issues.
CIA-III: Students will be given a specific topic or case law. They are required to identify the research issues and find an answer to it by analysing the available literature.
LAW142 - RIGHT TO INFORMATION (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
There is no gainsaying the fact that knowledge is the paramount source of empowerment and empowerment enriches democracy. The attributes of democracy, viz. the government- of, by and for the people, can be realized successfully if the people are well informed and participate in decision making.
To achieve this goal, the Parliament has enacted the Right to Information Act, 2005, and the same has conferred, the most invaluable right to be informed, on the people. Hailed widely as a vaccine against corruption and a multi-vitamin for nourishment of democracy, law relating to Right to Information has become an indispensable weapon for the citizens.
Course Outcome
CO1: To comprehensively understand the legal framework regarding the Right to Information in India.
CO2: To contextualise Right to Information in the broader realm of public law along with allied concepts such as open governance, rule of law, accountability, transparency etc.
Unit-1
Teaching Hours:9
Introduction
Historical background; Shift in attitudes- secrecy, privilege, open government; Citizens’ right to know; Campaign for freedom of information; Constitutional Provisions; Technological revolution – Information technology
Unit-2
Teaching Hours:9
Legal Framework
Right to information Act. 2005 – Overview – Objectives and reasons – Scope of the Act and Overall Scheme of the Act – What concerned citizens will want to know – Definitions
Unit-3
Teaching Hours:9
OBLIGATIONS OF PUBLIC AUTHORITIES
Right to information; Obligations of public authorities; Public information officers; Request for information; Disposal of request
Unit-4
Teaching Hours:9
RIGHT TO INFORMATION ? EXEMPTIONS
Grounds for rejection to access in certain cases; Severability; Third party information; Statutory exemptions
Unit-5
Teaching Hours:9
INFORMATION COMMISSIONS
Constitution of Central Information Commission; State information commission; Powers and functions of commission; Appeal and Penalties; Freedom of information in commercial disputes; Right to Privacy v Right to information
Text Books And Reference Books:
Sudhir Naib, The Right to Information Act 2005: A Handbook (1st edition ed. 2011).
Essential Reading / Recommended Reading
N. V. Paranjape, Right To Information Law In India (First Edition ed. 2014).
Evaluation Pattern
As per University norms
LAW143 - LABOUR AND SOCIAL WELFARE (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
It is a solitary principle of industrial relations that a happy and content labourer is an indispensable asset for any employer. However, labourers have not received their due on account of historical wrongs, and in this era of a market economy, labourers do not seem to get the minimum standards of social security. As a result, industrial peace and harmony have remained a distant dream. Hence, constant efforts are being made by the governments to ameliorate the working conditions of labour in order to ensure minimum welfare for the workers.
Course Outcome
CO 1 : Explain the general concept of labour social welfare and also the constitutional foundation of the same
CO 2 : Analyse the role of the International Labour Organisation in the protection of Labour Welfare
CO 3 : Describe existing provisions relating to the working conditions of Labourers
CO 4 : Describe the legal provisions relating to the health, safety, and welfare conditions of the
employees.
CO 5 : Analyze the legal provisions relating to Maternity benefits in workplaces
CO 6: Describe the legal provisions relating to and regulation of Contractual employment in India
Unit-1
Teaching Hours:9
INTRODUCTION
Meaning and nature of social security; Public assistance v. Public insurance; Constitutional foundations and the role of ILO
Unit-2
Teaching Hours:9
HEALTH, SAFETY AND WELFARE OF WORKERS
Introduction; Manufacturing and hazardous processes; Health, safety and welfare in factories; Working hours and employment of young persons
Unit-3
Teaching Hours:9
EMPLOYEES' INSURANCE
Introduction; Important definitions; ESI Corporation; Various benefits
Unit-4
Teaching Hours:9
MATERNITY BENEFIT
Introduction; Employment of or work by women; Right to payment of maternity benefit; Dismissal and deduction of wages
Unit-5
Teaching Hours:9
CONTRACT LABOUR
Introduction: nature and meaning; Licensing of contractors; Regulation and abolition of Contract Labour
Text Books And Reference Books:
Industrial Jurisprudence: A Critical Commentary by Dr EM Rao., Lexis Nexis., Second Edition 2015 p. 14-21
Labour and Industrial Law by H.L.Kumar., Universal Law Publishing Co., 2 volumes 15th edition 2010.,p.2082-2125
P.L.Malik‟s Industrial Law 2 Volumes., Eastern Book Company., 23rd Edition 2011.,p.2398-2405
Pai, G. B. Labour Law in India. New Delhi: Butterworth, 2001. Rao, E. M. Industrial Jurisprudence, New Delhi: LexisNexis (India), 2004.
Essential Reading / Recommended Reading
Industrial Jurisprudence: A Critical Commentary by Dr EM Rao., Lexis Nexis., Second Edition 2015 p. 14-21
Labour and Industrial Law by H.L.Kumar., Universal Law Publishing Co., 2 volumes 15th edition 2010.,p.2082-2125
P.L.Malik‟s Industrial Law 2 Volumes., Eastern Book Company., 23rd Edition 2011.,p.2398-2405
Pai, G. B. Labour Law in India. New Delhi: Butterworth, 2001. Rao, E. M. Industrial Jurisprudence, New Delhi: LexisNexis (India), 2004.
Evaluation Pattern
Assessment outline: There are in all 3 components in the scheme of evaluation. Weightage for the components is indicated in percentage.
CIA I- Class Test carrying 25 marks
CIA II – Class Test carrying 25 marks
CIA III – Class Test carrying 50 marks
LAW144 - ENVIRONMENTAL LAW (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
The present decline in environmental quality calls for a stricter enforcement of laws relating to protection of environment. The objective of this course is to give an insight into various legislations that has been enacted in our country for protection of environment and also to create awareness among the citizens of the country about the duties cast on them under various legislations in relation to protection of environment.
Course Objectives:
To impart an in-depth knowledge of environmental legislations to students from diverse backgrounds.
To interpret, analyse and make a critique of the legislations and Case laws relating to environment
To provide a brief understanding of various developments that has taken place at international level to check various environmental harms.
Course Outcome
CO1: learn about environmental law
C02: make students environmentally conscious
Unit-1
Teaching Hours:5
INTRODUCTION
INTRODUCTION
Unit-2
Teaching Hours:5
INDIAN CONSTITUTION AND ENVIRONMENT
INDIAN CONSTITUTION AND ENVIRONMENT
Unit-3
Teaching Hours:5
JUDICIAL REMEDIES AND PROCEDURES AVAILABLE FOR ABATEMENT OF ENVIRONMENTAL POLLUTION
JUDICIAL REMEDIES AND PROCEDURES AVAILABLE FOR ABATEMENT OF ENVIRONMENTAL POLLUTION
Unit-4
Teaching Hours:5
ENVIRONMENT (PROTECTION) ACT, 1986
ENVIRONMENT (PROTECTION) ACT, 1986
Unit-5
Teaching Hours:5
ENVIRONMENT (PROTECTION) ACT, 1986
ENVIRONMENT (PROTECTION) ACT, 1986
Unit-6
Teaching Hours:5
WATER (PREVENTION AND CONTROL OF POLLUTION) ACT 1974
WATER (PREVENTION AND CONTROL OF POLLUTION) ACT 1974
Unit-7
Teaching Hours:5
FORESTS AND CONSERVATION LAWS
FORESTS AND CONSERVATION LAWS
Unit-8
Teaching Hours:5
WILD LIFE PROTECTION AND THE LAW
WILD LIFE PROTECTION AND THE LAW
Unit-9
Teaching Hours:5
INTERNATIONAL DEVELOPMENTS FOR PROTECTION OF ENVIRONMENT
INTERNATIONAL DEVELOPMENTS FOR PROTECTION OF ENVIRONMENT
Text Books And Reference Books:
MC Mehta Enviromental Law Book
Essential Reading / Recommended Reading
MC Mehta Enviromental Law Book
Evaluation Pattern
Class Discussion: 50 Marks
MCQ exam: 50 Marks
MAT142 - QUANTITAIVE TECHNIQUES FOR MANAGERS (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
Course Description:
This skill-based course aims at imparting theoretical knowledge of optimization techniques. These techniques are widely used in the industry to optimize available resources. This will help the student to apply the mathematical techniques to real life situations.
Course Objectives: This course will help the learner to
COBJ1.Acquire problem solving skills in Linear Programing and its related problems
COBJ2.Gain proficiency in implementing the algorithms for solving Transportation and Assignment Problems.
COBJ3. Demonstrate the methods of solving Two-Person Zero-Sum Games
Course Outcome
CO1: Formulate and solve Linear Programming Problems using graphical and simplex method.
CO2: Solve Transportation problems by using Modified distribution method.
CO3: Solve assignment problems by using Hungarian technique.
CO4: Solve simple two person zero sum games.
Unit-1
Teaching Hours:17
Linear Programming
Definitions of O.R.- Definition of Linear Programming Problem (L.P.P) - Formulation of L.P.P. – Linear Programming in Matrix Notation – Graphical Solution of L.P.P – Simplex Method – Big M Technique – Two Phase Method.
Unit-2
Teaching Hours:15
Transportation and Assignment Problems
Introduction to Transportation Problem – Initial Basic Feasible solution – Moving towards Optimality – Degeneracy in Transportation Problems – Unbalanced Transportation Problem – Assignment Problems.
Unit-3
Teaching Hours:13
Game Theory
Games and Strategies – Introduction – Two person zero sum games – Maximin and Minimax Principles – Games without saddle point – mixed strategies – Solution of 2 x 2 rectangular games – Graphical method – Dominance Property – Algebraic Method for m x n games.
Text Books And Reference Books:
K. Swarup, P. K. Gupta, and Man Mohan, Operations Research-Principles and Practice, 10th edition, New Delhi, India: Sultan Chand & Sons, 2004.
Essential Reading / Recommended Reading
G. Hadley, Linear Programming, Reprint, New Delhi: Narosa Publishing House, 2002.
K. V. Mittal and C. Mohan, Optimization Methods in Operation Research and System Analysis, 3rd ed., New Delhi: New Age International Pvt. Ltd., 2008.
H. A Taha, Operations Research- an introduction, 8th ed., New Delhi: Prentice Hall of India, 2009.
Evaluation Pattern
This course is completely depending upon the CIAs, which will be evaluated through assignments and tests/examinations.
The component-wise evaluation pattern is given below:
Component
Mode of Assessment
Parameters
Points
CIA I
Test and written assignment
Basic, conceptual, and analytical knowledge of the subject.
25
CIA II
Test and written assignment
Application of core concepts and problem solving skills.
30
CIA III
Comprehensive Examination
Comprehensive knowledge of the subject and Problem solving skills.
40
Attendance
Attendance
Regularity and Punctuality.
05
POL141 - DEMOCRACY AND ETHICAL VALUES (2023 Batch)
Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:2
Course Objectives/Course Description
This course has been conceptualized to introduce and discuss the moral foundations of democracy in principle, and democratic institutions, in particular. The students are initiated to various types of moral discourses in political philosophy. Further, this course looks at the development of democracy, in the global as well as the national realm. Democracy as an ideal gets fructified in the form of a government, which in turn is based on the principles of justice, freedom, equality, and fraternity. Ethics acts as the premise on which a successful democracy rests.
Course Outcome
CO1: By the end of the course the learner should be able to:
Demonstrate civic and political consciousness
CO2: To have a dedicated and empathetic band of students who would act as agents of change in society.
Unit-1
Teaching Hours:10
DEMOCRACY AND ETHICS: AN INTRODUCTION
Democracy
Conceptual development of Democracy
Principles of Democracy: Freedom, Equality and Fraternity
Ethics
Concept of Values, Morals and Ethics
Democracy vis-a-vis Ethics
Government by Consent
Constitutional Government and Rule of Law
Democracy and Human Rights
Unit-1
Teaching Hours:10
DEMOCRACY AND ETHICS: AN INTRODUCTION
Democracy
Conceptual development of Democracy
Principles of Democracy: Freedom, Equality and Fraternity
Ethics
Concept of Values, Morals and Ethics
Democracy vis-a-vis Ethics
Government by Consent
Constitutional Government and Rule of Law
Democracy and Human Rights
Unit-2
Teaching Hours:10
PERSPECTIVES ON ETHICS
Western Thought
Duty Ethic
Utilitarianism
Indian Thought
a. Hindu Tradition: Dharma and Karma, Purusharthas
b. Buddhist Tradition: Four Noble Truths and Eight-fold Path
c. Indian syncretic traditions-Ashoka, Kabir and Akbar
Unit-2
Teaching Hours:10
PERSPECTIVES ON ETHICS
Western Thought
Duty Ethic
Utilitarianism
Indian Thought
a. Hindu Tradition: Dharma and Karma, Purusharthas
b. Buddhist Tradition: Four Noble Truths and Eight-fold Path
c. Indian syncretic traditions-Ashoka, Kabir and Akbar
Unit-3
Teaching Hours:10
CHALLENGES TO INDIAN DEMOCRACY
Institutional
Free and fair elections
Ethical Code of Conduct for Politicians
Character record of members of the legislature
Ethical use of majority in parliament
Avoidance of ‘floor crossing’ and defection
Alliance of political parties to form brittle governments
Independence of judiciary and media
Safeguard national history and avoid distortion
Political neutrality in educational institutions.
Judicious allocation of central funds to states
Freedom of Press
Citizen Centric
Free speech and Expression
Right to dissent
Preventive detention and Sedition
Unit-3
Teaching Hours:10
CHALLENGES TO INDIAN DEMOCRACY
Institutional
Free and fair elections
Ethical Code of Conduct for Politicians
Character record of members of the legislature
Ethical use of majority in parliament
Avoidance of ‘floor crossing’ and defection
Alliance of political parties to form brittle governments
Independence of judiciary and media
Safeguard national history and avoid distortion
Political neutrality in educational institutions.
Judicious allocation of central funds to states
Freedom of Press
Citizen Centric
Free speech and Expression
Right to dissent
Preventive detention and Sedition
Text Books And Reference Books:
Christiano, Thomas, ed., Philosophy and Democracy, Oxford: Oxford University Press, 2002.
Dewey, John, “Philosophy and Democracy” [1919] and “The Ethics of Democracy” [1888] in The Political Writings, ed. D. Morris, I. Shapiro, Indianapolis: Hackett, 1993.
Finnis, John. Fundamentals of Ethics. Oxford: Clarendon Press, 1983.
Gandhi, M. K. An Autobiography or The Story of My Experiments with Truth. Ahmedabad: Navajivan Mudranalaya, 1927.
Granville, Austin, The Indian Constitution: Cornerstone of a Nation. New Delhi: Oxford University Press, 2000.
Jain, Subhash, The Constitution of India: Select Issues and Perceptions. New Delhi: Taxmann, 2000.
Walzer, Michael, “Philosophy and Democracy”, Political Theory, Vol.9, No.3, 1981, 379-399.
Essential Reading / Recommended Reading
Locke, John, Second Treatise on Civil Government, (1690), ed. C. B. MacPherson, Indianapolis, IN: Hackett, 1980.
Kant, Immanuel. Foundations of the Metaphysics of Morals. trans. Lewis White Beck, Indianapolis: Bobbs-Merril, 1959.
Kant, Immanuel, Critique of Practical Reason, trans. Lewis White Beck, Indianapolis: Bobbs-Merril, 1956.
Machiavelli, The Prince [1513], ed. Q. Skinner, Cambridge, Cambridge University Press, 1988.
Plato, The Republic, revised/trans. by Desmond Lee, Harmondsworth, UK: Penguin Books, 1974.
Rawls, John, Political Liberalism, New York: Columbia University Press, 1996
Sandel, Michael (ed.), Justice—A Reader, Oxford University Press, 2007.
Singer, Peter, Democracy and Disobedience, Oxford: Oxford University Press, 1973.
Evaluation Pattern
CIA 1-25
CIA 2-25
CIA 3-50
POL142 - SCIENCE, TECHNOLOGY AND INNOVATION IN INTERNATIONAL RELATIONS (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
The main objectives of the course are to:
●Present an overview of the major concepts, debates, and historical facets of STI in IR.
●Create a foundation for the students to pursue further research in various aspects of STI in IR, and provide a systemic understanding of its impact on the economy, politics, culture, society, and foreign relations of India and other countries.
Providing an academic understanding in the current context of emerging technologies, its impact and influences in the society, as well as create avenues for interdisciplinary understanding and research.
Course Outcome
CO1: - Understand the nature, scope and significance of STI in International Relations (IR).
- Understand the concepts, ideas, and debates in Science, Technology and Innovation vis-a-vis International Relations.
CO2: - Learn to use conceptual tools to understand new developments which of Science, Technology and Innovation in International Relations.
- Analyze the major theories/approaches of Science, Technol-ogy and Innovation.
- Develop a critical perspective on the major international regimes/ issues in STI in International Relations.
CO3: - Develop a thorough understanding on the scientific, technological and innovation-related process in major powers and national economies, especially India.
- Explore the ways and Science, Technology and Innovation issues confronted by the world from a foreign policy perspective.
Unit-1
Teaching Hours:6
Introduction
Science, Technology and Innovation (STI) in International Relations;
History and Evolution of STI in International Relations;
STI and Globalization;
STI and Diplomacy;
State, non-State actors and Stakeholders;
STI and International Institutions;
International Scientific Relations (ISR)
Unit-2
Teaching Hours:6
Basic Concepts and Theories:
Digital Westphalia,
Technonationalism,
Cyberspace and related facets of sovereignty, warfare, security, espionage, terrorism, and crime;
Data sovereignty, Technocolonialism; Digital imperialism,
Security v Privacy debate,
STI and Sustainable Development Goals (SDGs)
Unit-3
Teaching Hours:6
Global STI Landscape
History and Evolution of Global STI Landscape;
Fourth Industrial Revolution;
Knowledge Economy;
STI and Human Capital;
International Political Economy of STI
Unit-4
Teaching Hours:6
India:
India’s STI Policies: history, evolution, implementation and challenges;
Spin-offs: civilian, military;
Research and Development (R&D);
Political Economy of India’s STI Ecosystem;
Institutions and Organisations
Unit-5
Teaching Hours:6
Case Studies:
STI landscape in countries: Emergent Technologies and Institutions, Internet of Things; Artificial Intelligence; Big Data; Blockchain
Text Books And Reference Books:
Aghion, P., David, P.A. and Foray, D. (2008). Science, Technology and Innovation for Economic Growth: Linking Policy Research and Practice in 'Stig Systems'. Research Policy 38(4): 681-693.
Del Canto Viterale, F. (2021). International Scientific Relations: Science, Technology and Innovation in the International System of the 21st Century. Anthem Press.
Ogburn, W.F. (1949). Technology and international relations. Chicago: The University of Chicago Press.
Colglazier, E.W. and Montgomery, K. (2022). Opportunities and Challenges for Science Diplomacy. Science & Diplomacy.
Hieronymi, O. (1987). Technology and International Relations. London: Palgrave Macmillan.
Leijten, J. Innovation policy and international relations: directions for EU diplomacy. Eur J Futures Res 7, 4 (2019).
M. Mayer, M. Carpes, & R. Knoblich. (eds.). (2014). The Global Politics of Science and Technology - Vol. 1. Springer Berlin, Heidelberg.
Ruffini, P.-B. (2017). Science and Diplomacy: A New Dimension of International Relations. Paris: Springer International Publishing AG.
Klein, U. (2020). Technoscience in History: Prussia, 1750-1850. MIT: The MIT Press.
McIlwain, C.H. (1933). A Fragment on Sovereignty. Political Science Quarterly, Vol. 48(1), pp. 94-106.
Negroponte, N. (1995). Being Digital. Hodder and Stoughton: Great Britain.
Reghunadhan, R. (2022). Cyber Technological Paradigms and Threat Landscape in India. First Edition., Palgrave Macmillan, Springer Singapore, ISBN: 978-981-1691-27-0.
Office of the United States Trade Representative (USTR). (2017a). Findings of The Investigation into China’s Acts, Policies, and Practices Related to Technology Transfer, Intellectual Property, and Innovation Under Section 301 of The Trade Act of 1974. https://ustr.gov/sites/default/files/Section%20301%20FINAL.PDF: 3-18
Schmidt, J.C. (2021). Philosophy of Interdisciplinarity: Studies in Science, Society and Sustainability. History and Philosophy of Technoscience. Oxford: Routledge.
Schultz, T.W. (1961). Investment in Human Capital. The American Economic Review 51(1): 1-17.
Trencher, G. (2018). Towards the smart city 2.0: Empirical evidence of using smartness as a tool for tackling social challenges, Technological Forecasting and Social Change 142: 117-128.
Suttmeier, R.P., Cao, C. and Simon, D.F. (2006). China’s Innovation Challenge and the Remaking of the Chinese Academy of Sciences. Innovations: Technology, Governance, Globalization 1(3d): 78-97.
Landes, D. (2006). Why Europe and the West? Why Not China? The Journal of Economic Perspectives 20(2): 3-22.
M. Z. Taylor. (2016). The Politics of Innovation: Why Some Countries Are Better Than Others at Science and Technology. Oxford: Oxford University Press
Villa-Henriksen, A., Edwards, G.T.C., Pesonen, L.A., Green, O. and Sørensen, C.A.G. (2020). Internet of Things in arable farming: implementation, applications, challenges and potential. Biosys. Eng. 191: 60–84
Zhang, W. (2019). Constitutional Governance in India and China and Its Impact on National Innovation. In Liu, K-C. and Racheria, U. (eds.). Innovation, Economic Development, and Intellectual Property in India and China. ARCIALA Series on Intellectual Assets and Law in Asia. Springer Singapore: Singapore: 39-67.
Department of Science and Technology (DST). (2020). Science, Technology, and Innovation Policy. Government of India. https://dst.gov.in/sites/default/files/STIP_Doc_1.4_Dec2020.pdf
Reghunadhan, R. (2022). Cyber Technological Paradigms and Threat Landscape in India. First Edition., Palgrave Macmillan, Springer Singapore, ISBN: 978-981-1691-27-0.
Kharbanda and Ashok Jain. (eds.). Science and Technology Strategies: for Development in India and China. New Delhi: Har-Anand Publications Pvt Ltd: 93-134.
P.K. Pattnaik et al. (eds). IoT and Analytics for Agriculture, Volume 3. Studies in Big Data, vol 99, Singapore: Springer, pp. 201-225, ISBN: 978-981-16-6210-2.
Krishnan Saravanan et al. (eds.). Handbook of Research on Blockchain Technology, London: Academic Press (Elsevier), pp. 1-34, ISBN: 9780128198162.
Essential Reading / Recommended Reading
Department of Science and Technology (DST). (2020). Science, Technology, and Innovation Policy. Government of India. https://dst.gov.in/sites/default/files/STIP_Doc_1.4_Dec2020.pdf
Reghunadhan, R. (2022). Cyber Technological Paradigms and Threat Landscape in India. First Edition., Palgrave Macmillan, Springer Singapore, ISBN: 978-981-1691-27-0.
Kharbanda and Ashok Jain. (eds.). Science and Technology Strategies: for Development in India and China. New Delhi: Har-Anand Publications Pvt Ltd: 93-134.
Evaluation Pattern
Written analyses in about 800-1500 words submitted
Multiple Choice Questions (MCQs) covering wide range of facets that focus on knowledge, skill and attitude of the student and their understanding on the topic.
Subjective type question(s): Understanding the emerging complexities and dynamics in the region
Application of the understanding to the situation
Solutions to the problems given
POL143 - SUBALTERN STUDIES: NARRATIVES OF THE COMMUNITIES (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
Subaltern Studies emerged as an intellectual project to counter the elitism prevailing in dominant historical narratives. This project aimed at giving voice to the people’s autonomous agency and struggles against the dominant forces. They offered a new outlook to narratives of Peasant, Adivasi and Woman’s movements in history. Over time, subaltern perspective was adopted to understand several issues concerning India and it still holds significant relevance in shedding light on contemporary issues. This course aims to introduce the students to subaltern studies and cultivate a new standpoint to understand and interpret the world.
Course Outcome
CO 1: Demonstrate knowledge about subaltern studies, its foundations, relevance methodology, and critique
CO 2: Analyse various narratives of communities, avenues of their struggles against the dominance
CO 3: Develop a sensibility to view the world from a subaltern perspective
Unit-1
Teaching Hours:6
Introduction to Subaltern Studies
Foundation of Subaltern Studies Collective, Ranajit Guha, Need of subaltern studies, Resources, Subaltern life narratives
Unit-2
Teaching Hours:6
Communities Countering the Dominance
State and subaltern citizens, Dominance without Hegemony, Peasant rebellions, Dalit and Adivasi Assertion, Indian Nationalism, Women’s question and the emergence of counter narratives
Unit-3
Teaching Hours:6
Contemporary Avenues of subaltern struggles
Cricket and caste, Environmental movements, political and social mobilization of marginalized classes, public theatre and reclaiming dignity
Unit-4
Teaching Hours:6
Subaltern Narratives in Film, Fiction and Folklore
-Films: Laggan, Karnan, and The Discreet Charm of the Savarnas
-Fiction: Subaltern in Mahasweta Devi’s stories (Jamunabati’s Mother, and Mother of 1084)
-Folklore: Folktales from India, “So Many Words, So many sounds”: An Interview
-People’s Archive of Rural India
Unit-5
Teaching Hours:6
Critiquing the subaltern studies
- Exploring the Relevance and Irrelevance of subaltern studies
- Adding new locations? Or After subaltern studies?
Text Books And Reference Books:
Guha, R. (1982). Preface. In R. Guha (Ed.), Subaltern Studies I (pp. vii–viii). Oxford University Press
Guha, R. (1982). On Some Aspects of the Historiography of Colonial India. In R. Guha (Ed.), Subaltern Studies I (pp. 1–8). Oxford University Press.
Kumar, R. (2021). Police Matters: The Everyday State and Caste Politics in South India, 1900–1975. Cornell University Press.
Guha, R. (2005). ‘The Moral that can be Safely Drawn from the Hindus’ Magnificent Victory’: Cricket, Caste and the Palwankar Brothers. In J. H. Mills (Ed.), Subaltern Sports: Politics and Sport in South Asia (pp. 83–106). Anthem Press.
Ahuja, A. (2019). Mobilizing the Marginalized. Oxford University Press.
Chatterjee, P. (2012). After subaltern studies. In Economic and Political Weekly (Vol. 47, Issue 35).
Ramanujan, A. K. (2009). Folktales From India. Penguin India.
Essential Reading / Recommended Reading
Bhadra, G. (1983). Two Frontier Uprisings in Mughal India. In R. Guha (Ed.), SS II (pp. 43–59). Oxford University Press.
Berg, D. E. (2021).Casteism and the Tsundur Atrocity. In Dynamics of Caste and Law (pp. 127–149). Cambridge University Press.
Chemmencheri, S. R. (2015). State, social policy and subaltern citizens in adivasi India. Citizenship Studies, 19(3–4), 436–449.
Das, A. N. (1983). Agrarian Change from Above and Below: Bihar 1947-78. In Ranajit Guha (Ed.), SS II (pp. 180–227). Oxford University Press.
Devi, M. (2005). Jamunabati’s Mother. In In the Name of the Mother. Seagull Books.
Devi, M. (2008). Mother of 1084. Seagull Books.
Guha, R. (1995). Review: Subaltern and Bhadralok Studies. Economic and Political Weekly, 30(33), 2056–2058.
Guha, R. (1996). The Small Voice of History. In Amin & Chakrabarty (Ed.), SS IX (pp. 1–12). Oxford University Press.
“So Many Words, So many sounds”: An Interview. (2004). In Romtha. Seagull Books.
Evaluation Pattern
CIA I-25 Marks
CIA II-25 Marks
CIA III-50 Marks
PSY155 - PSYCHOLOGY OF GENDER (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This course has been conceptualized to help learners in delving into the conversation between gender and psychology. Through the lens of socio-historico location of an individual an attempt will be made to locate gender, cognize the spaces of performing, reproducing and perpetuating gender. Looking through psychological and feminist theoretical lenses, the course will analyze the connection of the psychology of gender to the discourse of power and socio-political economical structures. Learners are encouraged to evaluate and envision possible new grounds for a better world, considering the changing cultural diversity in the present Indian society, therefore, reinforcing them to approach gendered issues through cultural, social constructionist and post-structuralist lens to analyze its implications.
Course Outcome
1: Examine the accounts of the production, reproduction and perpetuation of gendered and sexual identities, spaces and subjectivities and related psychological concepts.
2: Discuss gender roles and intersectional nature of identity in everyday life and experience, using psychological, feminist and post-feminist lenses.
3: Demonstrate psychological literacy and problem-solving abilities by suggesting possible counters to the critical gendered issues in personal, interpersonal, social, emotional, cultural, political and professional domains in a multicultural context
Unit-1
Teaching Hours:15
Introduction
Describing the spectrum and gender-diverse identities.
Classical
psychoanalytic theories on masculinity and
feminity, analyses
through feminist, queer and trans readings of psychoanalytic
theories.
Feminist theories
Male gender role stress Gender and space -
secondarity,
performativity,
multiplicity, trans
community and mental health.
Body, identity and
subjectivity -
psychological and
philosophical readIngs
Unit-1
Teaching Hours:15
Unit 1
Describing the spectrum and gender-diverse identities. Classical psychoanalytic theories on masculinity and feminity, are Analyses through feminist, queer and trans readings of psychoanalytic theories. Feminist theories Male gender role stress Gender and space - secondarity, performativity, multiplicity, trans-community and mental health. Body, identity and subjectivity - psychological and philosophical readings
Unit-2
Teaching Hours:15
Theories
Queer and trans theories, Political Economy of Sex Gender and life-space- psychology, feminism, architecture, history & philosophy.
Gender and Bodies; Gender and Violence; Gender and Media
Gender and Work; Gender and Parenthood; Gender and Mental Health
Gender and Indian Law: LGBTQIA+ RightS
Unit-2
Teaching Hours:15
Unit 2
Queer and trans theories, Political Economy of Sex; Gender and life-space psychology, feminism, architecture, history & philosophy. Gender and Bodies; Gender and Violence; Gender and Media; Gender and Work; Gender and Parenthood; Gender and Mental Health; Gender and Indian Law: LGBTQIA+ Rights
Unit-3
Teaching Hours:15
Project Work
Project-work:
Examine various sites of the performance and perpetuation of gender and Gendered
discrimination–
Through field work, that shows its
Production in everyday spaces and at the
Intersections of social, cultural, politcal Location marked
Discourses of gender.
Unit-3
Teaching Hours:15
Unit 3
Project-work: Examine various sites of the performance and perpetuation of gender and Gendered discrimination– Through fieldwork,
that shows its Production in everyday spaces and at the Intersections of social, cultural, political. Location marked. Discourses of gender
Text Books And Reference Books:
RUDMAN, L. A. (2021). Social Psychology of gender: How Power and Intimacy Shape Gender Relations (2nd ed.). GUILFORD.
Matlin, M. (2011). Potential Problems and Biases in Current Research in The Psychology of Women (pp. 20-27). Nelson Education.
Fine, C. (2010). Delusions of gender: How our minds, society, and neurosexism create difference. WW Norton & Company.
Matlin, M. (2011).The Psychology of Women. Nelson Education.
Essential Reading / Recommended Reading
Webb, D. (2023). LGBTQ rights in India. AEA Randomized Controlled Trials. https://doi.org/10.1257/rct.10953-1.0
Irigaray(1995)-The Question of the Other Foucault(1976)-The Will to Knowledge: History of Sexuality (Vol 1)
Kristeva (1980) - Powers of Horror: An Essay on Abjection; Tans. (1992) by L. S. Roudiez.
Gayle (1975). “The Traffic in Women: Notes on a Political Economy of Sex.” In Rayna R. Reiter (ed.), Toward an Anthropology of Women. Monthly Review Press. pp. 157--210
Nagoshi et al. (2010)- Transgender Theories: Embodying Research & Practice Fieldwork and Project-based learning
Evaluation Pattern
Assessment Outline:
CIA 1 and CIA 2 is a 20 mark assignment
CIA 3 is a 50 mark complex assignment
PSY156 - PSYCHOLOGY OF RELATIONSHIPS (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
Course Description: Understanding close relationships is among the central goals of social psychology. Close relationships range from family ties to friendships to romantic and sexual relationships. Our main purpose will be on learning about the life cycle of adult intimate (i.e., romantic) relationships, ranging from stages of initial attraction and relationship initiation to growth and maintenance of the relationship, and in some cases, dissolution. Although other close relationships such as close friendships, family, and work relationships will also be addressed and integrated into the course, they will be of secondary importance. Class meetings will consist mainly of facilitated discussions and student-led presentations on topics such as the biological bases of attraction and love, commitment and interdependence, relationship cognition, attachment, communication, sexuality, relational interaction patterns, relationship satisfaction, and the social context of relationships (e.g., the influence of others) conflict, relationship dissolution, and relationship maintenance.
CO1: Understand the major concepts and models of interpersonal relationships.
CO2: Evaluate the different types of relationships and their impact on one's life.
CO3: Use strategies to enhance everyday life challenges and sustain effective relationships
Course Outcome
CO1: Understand the major concepts and models of interpersonal relationships.
CO2: Evaluate the different types of relationships and their impact on one's life.
C03: Use strategies to enhance everyday life challenges and sustain effective relationships
Unit-1
Teaching Hours:15
Understand the major concepts and models of interpersonal relationships.
Introduction to key theories and concepts in relationship psychology (attachment theory, social exchange theory, equity theory, interdependence theory, etc.), theories of attraction (evolutionary, social, and cognitive perspectives), historical perspectives on the study of relationships, Ethical considerations in relationships.
Unit-2
Teaching Hours:15
Evaluate the different types of relationships and their impact on one's life.
Different types of relationship: childhood relationship (parent, teacher, caregiver), adult relationship, friendship and workplace relationships, emerging trends in relationships such as virtual relationship, long distance relationship, cohabitation, post- divorce relationship, friendships and social networks – benefits, types and maintenance. Social media and its influence on relationship formation and maintenance
Unit-3
Teaching Hours:15
Use strategies to enhance everyday life challenges and sustain effective relationships
Effective communication strategies,
Active listening skills and empathetic communication,
Conflict resolution techniques and managing relationship disagreements, developing self-awareness, empathy, emotional intelligence, and applying psychological principles to real-life relationship scenarios.
Text Books And Reference Books:
Baron, R.A., Byrne, D. & Bhardwaj, G. (2010). Social Psychology (12th Ed.). New Delhi: Pearson.
Miller, Chapter 1: The Building Blocks of Relationships Reis, H. T. (2012).
A history of relationship research in social psychology. In A.W. Kruglanski & W Stroebe (Eds.), Handbook of the history of social psychology (pp. 213- 232). New York: Psychology Press.
Essential Reading / Recommended Reading
Graziano, W. G., & Bruce, J. W. (2008). Attraction and the initiation of relationships: A review of the empirical literature. In S. Sprecher, A. Wenzel, & J. Harvey (Eds), Handbook of relationship initiation, pp. 269-295. New York: Psychology Press.
Cameron, J. J., Stinson, D. A., & Wood, J. V. (2013). The bold and the bashful: Selfesteem, gender, and relationship initiation. Social Psychological and Personality Science, 4, 685-692. https://doi.org/10.10 02/9780470939338
Finkel, E.J., Eastwick, P.W., Karney, B.R., Reis, H. T., & Sprecher, S. (2012). Online dating: A critical analysis from the perspective of psychological science. Psychological Science in the Public Interest, 13, 3– 66.
Emery, L. F., Muise, A., Dix, E. L., & Le, B. (2014). Can you tell that I’m in a relationship? Attachment and relationship visibility on Facebook. Personality and Social Psychology Bulletin, 40, 1466–1479.
Vanden Abeele, M., Schouten, A. P., & Antheunis, M. L. (2017). Personal, editable, and always accessible: An affordance approach to the relationship between adolescents’ mobile messaging behavior and their friendship quality. Journal of Social and Personal Relationships.
Sbarra, D. A., & Beck, C. J. A. (2013). Divorce and close relationships: Findings, themes, and future directions. In J. A. Simpson & L. Campbell (Eds.), The Oxford handbook of close relationships (pp. 795-822). Oxford, UK: Oxford University Press. Lewandowski, G. W., Aron, A., Bassis, S. & Kunak, J. (2006). Losing a selfexpanding relationship: Implications for the selfconcept. Personal Relationships, 13, 317-331
Evaluation Pattern
CIA 1:Individual assignment – Video presentations
The students are required to make individual video presentations on the basis of the topics that will be given to them. Submission will be based on one of the different topics through a Video PPT (The feature is available in PPT software) Topics: Example: theories of relationship psychology; theories of attraction Number of Slides: Maximum 9 slides (excluding the Title slide) Duration: 3 minutes
Test details: ● Total Marks: 20 marks ● Date of Submission: 31st August
Evaluation Criteria: Organization of the content Quality of the information Research citations Creativity Personal Learnings
CIA 2: Group Presentation (with viva)
This is a group assignment and the groups will be divided into groups of five. The faculty in charge will be giving each group a movie (based on relationships). Each group will be given one movie/short film to watch and a week long time shall be given for the same. In the following Thursday, 2 hours shall be given to the group to prepare a presentation (5 Slides in 5 Minutes) on the basis of guiding questions and will have to present the same in 5 mins in the next class. Individually group members shall answer facilitator’s questions. Post the presentation each member of the group will write a reflective note on their experience working on the topics and submit the same on moodle. Students can be creative in making their ppts and adding audio-visuals etc but should be able to cover within the specified time limit. PPT submission pre presentation mandatory and individual reflective notes submission post presentation is mandatory. The presentation might primarily include : Different types of relationships portrayed in the film Their own perception as to whether the relationships has been portrayed accurately in the film or not. Conflict resolution strategies in relationships that were used in the film vs what they would have used.
Details: Total marks: 20 ● Date of Allotment of their Movie/Documentary: 12th September ● Date of Group Discussion/Planning: 21st September ● Date of Presentation – 28th September
Evaluation Criteria:
Pre- Presentation: ● 1. Timely Submission
Individual contribution: ● a. Organization and Flow of the content ● b. Relevance of the content ● c. Reference
Presentation: ● 3. Delivery and presentation of information ● 4. Organization of the slides 5. Group effort and team spirit 6. Time Management 7. Q & A (one question to per person)
Post Presentation 8. Depth of Individual Reflections / Learnings
CIA 3: In class written exam
This will be an in class written exam. It will consist of two parts – Part A and Part B. Part-A is for a total of 30 marks. Part A will consist of five 10-mark questions. Out of five, students will answer three questions (each question carries ten marks). Part - B is for 20 marks. It is a compulsory case study that the students need to answer. There is no choice. Total marks: 50 marks Date of examination: 26th October An Assessment scheme will be created for the paper
PSY157 - SCIENCE OF WELLBEING (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This multidisciplinary course will focus on those aspects that help individuals thrive. The course sheds its light on well-being and its components and also clears all the misconceptions revolving around it. The students will be exposed to certain theories, concepts and practice procedures of well-being and its components. This programme will help the students to reflect on their life experiences on these dimensions and to know how to improve them and flourish in their life.
Course Outcome
CO1: Explain the concept of well-being and its components
CO2: Analyze the role of happiness and emotions in enhancing well-being using
relevant theories
CO3: Apply various concepts of well-being on the life experiences of students
Unit-1
Teaching Hours:10
Well-being
Well-being - components of well-being: subjective happiness and life satisfaction
·Carr, A. (2004). Positive Psychology. New York: Routldge.
·Hupper, F. A., Baylis, N., & Keverne, B. (2005). The science of well-being. Oxford Scholarship.
·Hupper, F. A., Baylis, N., & Keverne, B. (2005). The science of well-being. Oxford Scholarship.
·Ivtzan, I. & Lomas, T.(Ed.) (2016) Mindfulness in Positive Psychology. New York: Routldge.
·Kabat-Zinn, J. (2012). Mindfulness for beginners: reclaiming the present moment—and your life. Boulder, CO, Sounds True.
·Linley, P. A., & Joseph, S. (Eds.). (2004). Positive psychology in practice. John Wiley & Sons, Inc.. https://doi.org/10.10 02/9780470939338
·Maddux, J. E. (2018). Subjective Wellbeing and Life Satisfaction. New York: Routldge.
Essential Reading / Recommended Reading
.
Evaluation Pattern
CIA1
CIA2
CIA3
Class attendance & Participation
20 marks
20 marks
50 marks
10
PSY158 - STRESS MANAGEMENT (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
Stress is a common word used today in everyday walks of life. This course is designed to enable students to understand the nature of stress and stressors at theoretical and Practical level. to understand the impact of stress on health and wellbeing and To analyse the maladaptive and adaptive coping strategies in developing a self-plan to manage stress effectively in a life long process.
Course Outcome
CO1: Explain the nature of stress, long-term effects and illnesses that can result from stressors at physiological, Psychological and behavioural levels
CO2: Evaluate personal stressors at various domains of life
CO3: Use various stress management techniques to achieve and maintain well-being.
Unit-1
Teaching Hours:15
Understanding the Meaning and Nature of Stress
Explain the nature of stress, long-term effects and illnesses that can result from stressors at physiological, Psychological and behavioural levels
Unit-1
Teaching Hours:15
Understanding the Meaning and Nature of Stress: (15 hours)
Types and Sources of Stress,
Theories and Models of Stress,
Stressors at the workplace,
Stressors unique to age and gender.
Stress and Health: Life style diseases Psychological - Irritability, Depression,
Anxiety, Eating disorders, Insomnia
Behavioural - Maladaptive, risky
behaviours.
related to stress –
Cardiovascular Disorder, Allergies,
Digestive System Disorder, Recurrent
Head ache and Cancer.
Unit-2
Teaching Hours:10
Coping Strategies
Evaluate personal stressors at various domains of life
Unit-2
Teaching Hours:10
Coping Strategies (10 hours) Styles of Coping
Maladaptive Coping Behaviors,
Maladaptive Cognitive Coping - addiction, abuse, violence, irrational thought process.
Individual differences in Coping
Adaptive Coping
Assessment of stress and wellbeing;
self-reflection
Unit-3
Teaching Hours:20
Stress Management Approaches
Use various stress management techniquesto achieve and maintain well-being.
Unit-3
Teaching Hours:20
Stress Management Approaches (20 hrs)
Breathing Exercise;
Systematic Desensitization;
Progressive Muscle Relaxation Techniques;
Meditation;
Mindfulness, yoga.
Care of the Self:
Nutrition and Other Lifestyle Issues
Develop a personal stress management plan;
suggest stress
management
techniques for various
contexts like academic,
workplace etc
Text Books And Reference Books:
Health Psychology by Taylor; Control your Stress by Piperopoulus Dutta, P,K, (2010) Stress management Himalaya, Himalaya Publishing House Baron .L & Feist.J (2000) Health Psychology 4th edition, USA Brooks/Cole
Essential Reading / Recommended Reading
The Stress Management Handbook by Selhub Olpin, M. & Hesson, M. (2015). Stress Management for Life:
A Research-Based Experiential Approach. 4th edition. Wadsworth Publishing. Cooper,C,& Palmer,S, (2000)Conquer Your tress, London: Institute of personal development Universities Press. Dutta, P,K, (2010) Stress management Himalaya, Himalaya Publishing House. Lee, K. (2014). Reset: Make the Most of Your Stress: Your 24-7 Plan for Well-being. Universe Publishing.
Evaluation Pattern
CIA 1
CIA 2
CIA 3
Attn+CP
20 marks
20 marks
50 marks
10 marks
SOC141 - WOMEN'S ISSUES (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3
Course Objectives/Course Description
Course Description: This course aims at enabling the student to study and understand the problems and issues relating to women in Indian society in the context of wider social forces. This course will sensitize students on the issues of subjugation of and oppression prevalent against women in Indian society and enhance their understanding of the various social problems that women face in the society.
Course objectives :
● To introduce the students to social issues relating to women
● To explore gender relations from an interdisciplinary perspective
Course Outcome
Unit-1
Teaching Hours:10
Unit I: Sociological Understanding of Social Problem with a Gender Perspective
Conceptualization of a social problem
Structural and functional perspective, cultural roots, and critical analysis of social issues under power, ideology, and hegemony.
Understanding Gender and subjugation of gender.
Unit-1
Teaching Hours:10
Unit I: Sociological Understanding of Social Problem with a Gender Perspective
Conceptualization of a social problem
Structural and functional perspective, cultural roots, and critical analysis of social issues under power, ideology, and hegemony.
Understanding Gender and subjugation of gender.
Unit-2
Teaching Hours:12
Unit II: Problems of Inequality
Poverty - Concept of poverty, its multidimensional manifestations, Feminization of Poverty.
Caste Inequality - Concept of caste, nature of inequality and position of women within it.
Unit-2
Teaching Hours:12
Unit II: Problems of Inequality
Poverty - Concept of poverty, its multidimensional manifestations, Feminization of Poverty.
Caste Inequality - Concept of caste, nature of inequality and position of women within it.
Unit-3
Teaching Hours:15
Unit III: Problems of Violence and Discrimination
Violence against Women: Cultural setting, Dowry, acid attacks, physical and sexual abuse, Global Sex Market.
Missing Millions- Skewed sex ratio, son preference
Unit-3
Teaching Hours:15
Unit III: Problems of Violence and Discrimination
Violence against Women: Cultural setting, Dowry, acid attacks, physical and sexual abuse, Global Sex Market.
Missing Millions- Skewed sex ratio, son preference
Unit-4
Teaching Hours:8
Unit IV: Problem of Personal Well-being
Women and Health : Reproductive health
Aging and women
Unit-4
Teaching Hours:8
Unit IV: Problem of Personal Well-being
Women and Health : Reproductive health
Aging and women
Text Books And Reference Books:
Bhasin, K. (1994). What is Patriarchy? New Delhi: Kali for Women.
Kotiswaran, P. (2008). Born Unto Brothels: Toward a Legal Ethnography of Sex Work in an Indian Red-Light Area. Law & Social Inquiry, 33(3), 579–629. http://www.jstor.org/stable/20108776
KUMAR, A. K. S. (2013). The Neglect of Health, Women and Justice. Economic and Political Weekly, 48(23), 25–27. http://www.jstor.org/stable/23527205
Merton, R and Nisbet. (1966). Contemporary Social Problems, New York: Harcourt, Brace and World.
Essential Reading / Recommended Reading
Bhasin, K. (1994). What is Patriarchy? New Delhi: Kali for Women.
Evaluation Pattern
Internal Assessment:
CIA 1 10 marks (conducted out of 20 )- Class Presentations
CIA 2 10 marks (conducted out of 20 )- Article Review
CIA 3 25 marks (conducted out of 50 ) - Prferably an exam
Attendance 5 marks
SOC142 - CONTEMPORARY SOCIAL PROBLEMS AND CHALLENGES (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3
Course Objectives/Course Description
This course discusses various social issues which are of relevance for contemporary world. These issues surround the broad themes of population, health, development. In relation to population and health this course would cover issues like aging, reproductive health, HIV AIDS, euthanasia, drug abuse, etc. In relation to development this course would look into issues like urban land use, farmer’s suicide, displacement, etc.
Course Objective:
Students shall be able to identify and analyze contemporary social problems. They will be able to apply interdisciplinary approach to relevant policies at local, national, and international levels.
Course Outcome
Unit-1
Teaching Hours:5
Sociological Analysis of Social Problems
Study of ‘Social Problems’
Characteristics, Stages and Reactions
Unit-1
Teaching Hours:5
Sociological Analysis of Social Problems
Study of ‘Social Problems’
Characteristics, Stages and Reactions
Unit-2
Teaching Hours:15
Population and Health and Social Problems
Demographic Transition
HIV AIDS and societal alienation
Drug Abuse
Unit-2
Teaching Hours:15
Population and Health and Social Problems
Demographic Transition
HIV AIDS and societal alienation
Drug Abuse
Unit-3
Teaching Hours:10
Development and social problems
Poverty
Corruption
Development induced displacement
Unit-3
Teaching Hours:10
Development and social problems
Poverty
Corruption
Development induced displacement
Unit-4
Teaching Hours:15
Human Rights Issues
Covenants
Human Rights Organizations
Domestic Violence and child abuse
Unit-4
Teaching Hours:15
Human Rights Issues
Covenants
Human Rights Organizations
Domestic Violence and child abuse
Text Books And Reference Books:
Alavi, H.D and Shanin, T. (Ed.) (1982). Introduction to the Sociology of Developing Societies, London: MacMillan.
Ahuja R. (2014). Social problems in India. New Delhi: Rawat Publication.
Merton, R. and Nisbet. (1966). Contemporary Social Problems, New York: Harcourt, Brace and World.
Shah, G. (2001). Cultural Subordination & Dalit Challenge. Vol. II
Weeks, J. (2011). Population: An Introduction to Concepts and Issues. Wadsworth Publishing Company, California.
Essential Reading / Recommended Reading
Alavi, H.D and Shanin, T. (Ed.) (1982). Introduction to the Sociology of Developing Societies, London: MacMillan.
Ahuja R. (2014). Social problems in India. New Delhi: Rawat Publication.
Merton, R. and Nisbet. (1966). Contemporary Social Problems, New York: Harcourt, Brace and World.
Shah, G. (2001). Cultural Subordination & Dalit Challenge. Vol. II
Weeks, J. (2011). Population: An Introduction to Concepts and Issues. Wadsworth Publishing Company, California.
Evaluation Pattern
CIA 1 10 marks (conducted out of 20 )
CIA 2 10 marks (conducted out of 20 )
CIA 3 25 marks (conducted out of 50 )
Attendance 5 marks
SOC143 - SOCIOLOGY THROUGH CINEMA (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3
Course Objectives/Course Description
This course will begin with a session on the Sociology of Cinema and the tools and techniques necessary to analyze the films that will be used in this course as a vehicle to examine society sociologically. This course introduces the student to the discipline of Sociology through cinema from India and elsewhere. It aims to allow students to critically examine society through cinema and its representation.
Course objectives:
To enable students to view cinema as a text for sociological analysis
To gain an introduction to the discipline of sociology through cinema
Course Outcome
Unit-1
Teaching Hours:5
Introduction to Sociology
Sociology as a discipline
Sociological Imagination
Theoretical perspectives
Unit-1
Teaching Hours:5
Introduction to Sociology
Sociology as a discipline
Sociological Imagination
Theoretical perspectives
Unit-2
Teaching Hours:10
Social Structure
Community, Association and Institution
Status and role
Power and authority
Films: Dor (2006), Prem Rog (1982), Roja (1992)
Unit-2
Teaching Hours:10
Social Structure
Community, Association and Institution
Status and role
Power and authority
Films: Dor (2006), Prem Rog (1982), Roja (1992)
Unit-3
Teaching Hours:15
Culture and Socialization
Culture
Socialization
Conformity and Deviance
Films: Taare Zameen Par (2007)
Unit-3
Teaching Hours:15
Culture and Socialization
Culture
Socialization
Conformity and Deviance
Films: Taare Zameen Par (2007)
Unit-4
Teaching Hours:15
Social Stratification
Sex and gender
Race and Ethnicity
Caste and Class
Films: Lajja (2001), India Untouched: Stories of a People Apart (2007)
Unit-4
Teaching Hours:15
Social Stratification
Sex and gender
Race and Ethnicity
Caste and Class
Films: Lajja (2001), India Untouched: Stories of a People Apart (2007)
Text Books And Reference Books:
Burton, E. (1988 ). Sociology and the feature film. Teaching Sociology 16: 263-271.
Dudrah, R K. (2006). Bollywood: Sociology goes to the Movies. New Delhi: Sage Publications.
Prendergast, C. (1986 ). Cinema Sociology: Cultivating the Sociological Imagination through Popular Film. Teaching Sociology 14: 243-248.
Essential Reading / Recommended Reading
Mills, C. W. (2023). The sociological imagination. In Social Work (pp. 105-108). Routledge.
Evaluation Pattern
CIA 1 10 marks (conducted out of 20 )
CIA 2 10 marks (conducted out of 20 )
CIA 3 25 marks (conducted out of 50 )
Attendance 5 marks
THE141 - THEATRE APPRECIATION (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This course is a participatory practice course, which makes Theatre appreciation applicable to all. It includes different Theoretical, Interactive and Participatory sessions from experts in the cultural industry. It also envisages witnessing live performances and digital performances to enhance the knowledge of the domain, which supports learning with clarity.
This course deals with five strands; Plays, Players, Places, Playgoers, and Performance practice.
Course Outcome
CO1: Able to appreciate the Theatre Art form as a whole.
CO2: Able to analyse and understand the aesthetics of the Theatre Performances.
CO3: Able to appreciate the performer's practices and the audience's reception.
CO4: Able to critically review live and digital Theatre performances.
Unit-1
Teaching Hours:5
Plays
Focus on Author and Texts.
Theatre Plays, Theatre text, What is Plays, Play style, Author, Dramatic text, Play text.
So, here is Talk, Play Reading
Unit-2
Teaching Hours:5
Players
Focus on Acting practices and training.
How the plays can be played by players-who are the Players-Players are nothing but Actors/Performers, all Players are Directors cum Practitioners.
How these players Enact, Perform, Prepare, and how these Players are subjected to Acting training.
Players' concept -Acting, Directing, Design.
Players are playing a play.
So here is a workshop model planning.
Unit-3
Teaching Hours:5
Places
Focus Design concept.
What are the places where the Act happens -different stages, different Theatre, practice, live, video.
How places interact, Act happens, Events take place, What are the different Stage places, and how places connect with the significant aspects of the design; in this liveness, the video presentation will be there to make them understand different kinds of places and events.
Unit-4
Teaching Hours:15
Playgoers
Focus on Audience appreciation and participation of the audience.
Devising plays, Theatre dimension, Performance Devise, Analyse the Process.
How Playgoers or the Audience appreciate, involve, interact and immersively participate in the Theatre practice.
So there we devise practices.
Unit-5
Teaching Hours:10
Performance practice
Focus on Theatre practice and performance.
Where a play or Devised Theatre performance will be done with the Students/ Participants.
Text Books And Reference Books:
Theatre: The Lively Art, 11th Edition By Edwin Wilson and Alvin Goldfarb,2022
Essential Reading / Recommended Reading
Theatre, Brief, 13th Edition,By Robert Cohen, Donovan Sherman and Michelle Liu Carriger,2023
Evaluation Pattern
Evaluation CIAs :2 Hrs
Writing assignments, Live performance watching, and review writing.
Evaluation ESE :3 Hrs
End Semester Exam will be a performance and submission of journals.
THE142 - IMPROVISATION AND DEVISED THEATRE (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
lTo gain an understanding of principles andtechniques of improvisation.
lDevelop skills in collaborative script development and performance.
Course Outcome
CO1: Apply an understanding of practical proficiency in executing the fundamental principles of a variety of devising techniques and improvised scene work in rehearsals and project development
CO2: Students will showcase acquired skills through practical performances of devised and improvised live theatre
Unit-1
Teaching Hours:4
Rules of Comedy
Application of comedy rules through scene work, theatre sports, monologues, and play development
Unit-2
Teaching Hours:6
Short Form Improvisation
Concepts of endowment, justification, plot progression, and ensemble/group mind are explored through short form stage scenarios
Unit-3
Teaching Hours:7
Sketch Writing
Concept mining, plot structures, collaborative scripts, and using improvisation as a writing tool within a performance ensemble
Unit-4
Teaching Hours:7
Long Form Improvisation
Students will explore case studies and history of long form improvised performance and practice rehearsing and performing “The Harold” for test audiences
Unit-5
Teaching Hours:6
Devised Theatre Companies and Practices
Case studies of historic and contemporary devised theatre companies, paired with practical experiments in devising through imagery, text, and movement solutions
Unit-6
Teaching Hours:15
Devised Performance Scripts
Research, story development, and improvisation will result in a devised theatrical performance for a public audience that will showcase the tools and skills employed in the previous units
Text Books And Reference Books:
1.Lynn, Bill. Improvisation for Actors and Writers: A Guidebook for Improv Lessons in Comedy. Colorado Springs: Meriwether Publishing, 2004. Print
2.Halpern, Charna and Del Close. Truth in Comedy: The Manual of Improvisation. Colorado Springs: Meriwether Publishing, 1994. Print
3. Playscripts selected by instructor and actors for case study projects
Essential Reading / Recommended Reading
1.Spolin, Viola. Improvisation for the Theater. Evanston, Illinois: Northwestern University Press, 1999. Print
2.Halpern, Charna. Art by Committee: A Guide to Advanced Improvisation. Colorado Springs: Meriwether Publishing, 2004. Print
Evaluation Pattern
Evaluation Pattern: Conducted internally at the departmental level
Assignment 2: Script Submission & Performance of Collaborative Comedy Sketch
Assignment 3: Presentation & Student-Led Training Session from Historic Theatre Collectives
Assignment 4: Actor Showcase Through Live Performances of Original Devised Theatre Pieces
VCE181 - REIMAGINING TECHNOLOGY TOOLS FOR DEMOCRACY (2023 Batch)
Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:0
Course Objectives/Course Description
This is a course that enables participants to create solutions using technology. There will be a design process to address problems related to democratic processes.
Course Outcome
Unit-1
Teaching Hours:2
Introduction to Course and Principles of Democracy
Objective: Understand the foundations of democracy, its functioning, and its inherent
challenges.
Topics:
1. Introduction to the course
2. Principles of democracy
3. The role of journalism in democracy
Unit-2
Teaching Hours:2
Understanding Technology and Its Role in Democracy
Objective: Explore how technology tools have been used in democracy, both as a
facilitator and a challenge.
Topics:
1. The role of technology in modern democracy
2. Social media, misinformation, and democracy
Assignment: Case study analysis on technology's role in a selected democratic event.
Unit-3
Teaching Hours:2
Current Technology Tools: An Overview
Objective: An overview of current technology tools used in democratic processes.
Topics:
1. Social media platforms
2. Online polling and voting systems
Unit-4
Teaching Hours:2
Journalism and Technology: Bridging the Gap
Objective: Explore how journalism can leverage technology tools to enhance
democracy.
Topics:
1. Data journalism: An overview
2. The role of AI and ML in journalism
Assignment: Propose a way to leverage a current technology tool to improve
journalistic practices. Test. Demonstrate.
Unit-5
Teaching Hours:2
Design Thinking and Technology Redesign
Objective: Introduction to design thinking and its application to redesign technology
tools.
Topics:
1. Introduction to design thinking
2. The design thinking process: Empathize, Define, Ideate, Prototype, Test
Assignment: Identify a technology tool to redesign using the design thinking process.
Unit-6
Teaching Hours:3
Workshop: Redesigning Technology Tools
Objective: Hands-on experience in redesigning a selected technology tool.
Topics:
1. Apply design thinking to redesign selected technology tools
2. Share redesign proposals
Assignment: Continue work on redesign proposal.
Unit-7
Teaching Hours:4
Workshop: Pitching and Improving Your Design
Objective: Learn to pitch a redesign and take constructive feedback.
Topics:
1. The art of pitching a technology tool
2. Feedback and improvement cycle
Assignment: Implement feedback and finalize redesign proposal.
Unit-8
Teaching Hours:12
Final Presentations and Course Wrap-Up
Objective: Present final redesign proposal and reflection on the course.
Topics:
1. Final presentations
2. Reflection on course learning
3. The future of technology in journalism and democracy
Assignment: Final redesign proposal and reflection paper on the course.
Text Books And Reference Books:
News articles in the form of case studies, conceptually oriented book chapters and journal articles will be shared in class.
Essential Reading / Recommended Reading
News articles in the form of case studies, conceptually oriented book chapters and journal articles will be shared in class.
Evaluation Pattern
Final redesign proposal and reflection paper on the course.
Course Evaluation:
Participation & Engagement: 30%
Assignments: 30%
Final Project: 40%
VCE182 - DEMOCRACY AND MEDIA (2023 Batch)
Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:0
Course Objectives/Course Description
The course provides an overview of the complex interrelation and interdependence between media and democracy. The normative objective of this course is to understand and critically evaluate whether the existing forms and structures of media, enable, support and promote a democratic society. It also tries to explore whether new forms of media can empower media’s role within democratic societies. The course also provides a deep understanding of complexities that arise in neoliberal democracies and contemporary media systems.
Course Outcome
CO1: At the end of this course, learners will be able to discuss the significance of the fourth estate in a constitutional democracy.
CO2: At the end of this course, learners will be able to recognise the media's critical function of speaking truth to power.
CO3: At the end of this course, learners will be able to identify the threats of increasing concentration of ownership.
CO4: At the end of this course, learners will be able to discern the role of mass and social media in manufacturing public opinion and reality.
Unit-1
Teaching Hours:6
THEORY, CONCEPT, & DEFINITIONS
Definition of Democracy. Media as the fourth estate. Democratic responsibilities of the media. Fundamental rights and the media's role in protecting them. Media as the platform for deliberation (Media as Public Sphere)
Unit-2
Teaching Hours:8
DEMOCRACY, CAPITALISM, & MEDIA
Contemporary structure of media within capitalism: Advertising funding and its implications on media’s democratic functions. Media as Big business. Media concentration and its effect on democracy.
Unit-3
Teaching Hours:8
Democratic Media
Media reform and democratic media. Alternatives to commercial media models: Case studies of BBC, NPR, Aljazeera, Doordarshan and Rajya Sabha TV Emergence of digital news platforms and their role in democratic communication [The Wire, Quint, NewsLaundry, The News Minute, Scroll]..
Unit-4
Teaching Hours:8
SOCIAL MEDIA, ALTERNATIVE MEDIA & DEMOCRACY
Social media as the new public sphere. Social media and democratic elections in the current era ( Case studies of 2016 US elections and 2019 Indian elections). Alternative media spaces: community radio, Dalit Camera, Video Volunteers and Alt News.
Text Books And Reference Books:
Curran, J. (2011). Media and democracy. Routledge.
Chattarji, S., & Ninan, S. (Eds.). (2013). The hoot reader: media practice in twenty-first
century India. New Delhi: Oxford.
Ghosh, S., & Thakurta, P. G. (2016). Sue the Messenger: How Legal Harassment by Corporates is Shackling Reportage and Undermining Democracy in India. Paranjoy Guha Thakurta.
Herman, E. S., & Chomsky, N. (2010). Manufacturing consent: The political economy of the mass media. Random House.
McChesney, R. W. (2016). Rich media, poor democracy: Communication politics in dubious times. New Press.
Thomas, P. N. (2010). Political Economy of Communications in India: The Good, the Bad and
the Ugly (1st ed.).New Delhi, India: Sage Publication.
Hardy, J. (2014). Critical political economy of the media: An introduction. Routledge.
Essential Reading / Recommended Reading
Biswal, S. K. (2019). Exploring the role of citizen journalism in rural India. Media Watch, 10,
43-54.
Curran, J. (1991). Rethinking the media as a public sphere. Communication and citizenship,
27-57.
Khan, U. (2015). Indian media: Crisis in the fourth estate. Kennedy School Review, 15, 70
Rao, S. , Mudgal, V. (2015). Introduction: Democracy, Journalism and Civic Society in India.
Journalism Studies. 16(5), 615-623.
Saeed, S. (2015). Phantom journalism governing India's proxy media owners. Journalism
Studies , 16(5), 663-679.
Thussu, D. K. (2007). TheMurdochization'of news? The case of Star TV in India. Media, Culture
& Society, 29(4), 593-611.
Varshney, A. (2000). Is India becoming more democratic?. The Journal of Asian Studies, 59(1),
3-25.
Udupa, S. (2012). Desire and democratic visibility: news media’s twin avatar in urban India.
The Great Hack (2019). Documentary directed by Karim Amer and Jehane Noujaim.
Evaluation Pattern
Department Level Submission
CIA1: Submission of social media posts on democratic role of media
CIA2: Submission of reflective video on media consumption
CIA3: Presentation of critical analysis of chosen media.
BBA142A - ADVERTISING AND SALES PROMOTION TECHNIQUES (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
The course aims at imparting knowledge on Marketing Management from the perspective of Marketing Communications.Great marketing strategies can be powerful. Every year companies spend approximately $200 billion promoting their products and services – and that’s just in the United States alone! Explore how marketing campaigns, ads, and commercials are brought to life which will lead the exploration of various aspects of Advertising and sales promotion techniques which includes its objectives, classification, creative aspect and functions.
This course introduces students to the concepts and processes of marketing and takes them deeper into the world of marketing.
Course Objectives: This course intends
Describe the history of the advertising industry and its relation to today’s marketplace.
List the roles and responsibilities of various advertising, marketing, and promotions professionals.
Develop students’ understanding and skill in development of communication strategy of a firm, particularly with advertising and sales promotions.
Course Outcome
CO1: Understand fundamental concepts of Advertisement and Sales promotion
CO2: Understand importance of Integrated Marketing Communications strategies
CO3: Explain about creative Process in Advertisement ans Sales Promotion.
Unit-1
Teaching Hours:8
Introduction to Marketing Communication
Meaning, elements, structure, and role of marketing communications. Theories of marketing communication: hierarchy of effects of communication, information processing theories, Marketing Communication Process,communication and attitude formation and change. Key communication terminologies. Miscommunication issues.
Unit-2
Teaching Hours:6
Marketing Communication Strategy
Marketing communication mix. Integrated marketing communication. Formulation of marketing communication strategy. Marketing communication barriers. Communication budgeting issues and methods. Promotion campaign planning and management.
Unit-3
Teaching Hours:6
Advertising
Meaning, elements,Functions, objectives and role of advertising. Evolution of advertising. Types of advertising. Social, ethical and legal issues of advertising.Role of Advertising in 21st Century.
Unit-4
Teaching Hours:8
Creative Process and Methods in Advertising
Creative process and methods. Visualization process and visualizer qualities. Message design: message theme, models, considerations. Message strategies: cognitive, affective, conative, and brand strategies. Advertising appeals. Essentials of a good appeal. Execution frameworks. Use of color in advertising.
Unit-5
Teaching Hours:10
Advertisement Development
Print advertising media: types of media and media choice. Copywriting for print media: types of ad copies. Ad copy objectives and requisites of a good copy. Print copy development process. Print copy elements: choice of headline, sub-heads, body copy, slogan and signature. Layout: functions, qualities of a good layout, layout principles.Television advertising: nature, pros and cons. TVC development: script writing, story board, air-time buying and other considerations. Radio advertising: nature, pros and cons. Producing radio advertisements. Emerging advertisements: internet advertising and ambient advertising. Product placement strategies
Unit-6
Teaching Hours:7
Sales Promotions
Scope and role of sales promotions. Reasons for the increased use of sales promotions. Consumer-oriented sales promotion methods: objectives and tools of consumer promotions. Trade-oriented sales promotions: objectives,tools and techniques to boost sales.
Text Books And Reference Books:
Core Text:
Belch George and Michael Belch, Advertising and Promotion, Tata McGraw Hill.
William Wells, John Burnet, and Sandra Moriarty, Adverting Principles and Practice, Prentice Hall of India.
Essential Reading / Recommended Reading
Reference Books:
Jaishri Jethwaney and Shruti Jain, Advertising Management, Oxford University Press.
K. D. Koirala, Marketing Communications, Buddha Publications.
Advertising, Sales and Promotion Management, S.A.Chunawalla, Himalaya.
Advertising Management, Jethwaney, Jain, Oxford.
Evaluation Pattern
Assessment:
Components of assessment
Components
CIA I
CIA II
CIA III
Attendance
Marks
20
20
50
5
Weightage
50%
50%
50%
100%
Total
10
10
25
5
BBA142B - EMOTIONAL INTELLIGENCE AND MANAGERIAL EFFECTIVENESS (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
Emotional intelligence is considered to be a pertinent skill and it influences the way we act and react in any given situation in our lives. It helps to understand the emotion of self and others, which paves the way for coping up with one's challenges, maintain good social relationships and remain successful in one's own endeavors and goals.
Course Objectives: Through the course, the instructor aims to
1. Introduce learners to the need and importance of Emotionally Intelligent behaviours at the workplace
2. Familiarize learners with contemporary scientific theories regarding emotions and emotional intelligence
3.Equip learners with skills needed for emotional awareness and emotional regulation
4.Give an overview of the utility of EI in personal and professional growth
Course Outcome
CO1: Explain the role of EI at the workplace
CO2: Familiarize learners with contemporary scientific theories regarding emotions and emotional intelligence
CO3: Equip learners with skills needed for emotional awareness and emotional regulation
CO4: Give an overview of the utility of EI in personal and professional growth
Unit-1
Teaching Hours:8
Introduction to Emotions
Emotions: Definition, Types, Purpose, Basic Theory & Dimension Theory of Emotions; Affect-circumflex model of emotions, Myths associated with emotions. Emotional Intelligence (EI): Definition, components and importance of EI in personal and professional life.
Unit-2
Teaching Hours:8
Emotional Awareness and Regulation
Culture and Emotional Regulation and Emotional Expression. Developing Emotional Literacy Tools for Emotional Regulation: Mindfulness, Training students in mindfulness.
Unit-3
Teaching Hours:8
Understanding the Self
Examining "Success": Relationship between Self concept, self esteem, self efficacy with Emotional Regulation; Relationship with core beliefs and values and Emotional expression and regulation; Relationship between Personality and Emotional expression and regulation; Indigenous (Non-western) conceptualization of Self and its importance in Emotional Regulation
Unit-4
Teaching Hours:8
Interpersonal Success & Empathy
Interpersonal effectiveness: Interpersonal orientation; Effective Communication in cross cultural contexts, Conflict: Types, Process of Conflict Resolution, Role of EI in Conflict Resolution; Empathy: Definition, types, and importance. Empathetic listening, empathetic body language, tactics for empathetic connection.
Unit-5
Teaching Hours:8
EI at the workplace
EI at the Workplace; Impact of Emotionally Intelligent behaviour at the workplace - for individuals, teams and organizations. Developing Emotionally Intelligent Teams; Being a Emotionally Intelligent Leader
Unit-6
Teaching Hours:5
EI for Lifelong learning
Contemporary science of EI; EI training for teams: Methods, activities and assessment
Text Books And Reference Books:
1.King Jacob (2019): Master Your Emotions: Practical Guide to Manage Feelings, Overcome Negativity, Stress, Anxiety, Anger and Depression, and Change Your Life Developing Emotional Intelligence and Positive Thinking.
Essential Reading / Recommended Reading
1.The EQ Edge: Emotional Intelligence and Your Success – Steve J. Stein & Howard E. Book.
2.www.6seconds.org
3.Cowen A (2018) How Many Different Kinds of Emotion are There?. Front. Young Minds. 6:15. doi: 10.3389/frym.2018.00015.
4. Posner, J., Russell, J. A., & Peterson, B. S. (2005). The circumplex model of affect: an integrative approach to affective neuroscience, cognitive development, and psychopathology. Development and psychopathology, 17(3), 715–734. https://doi.org/10.1017/S0954579405050340
Evaluation Pattern
CIA 1- 20 marks
CIA 2- 20 marks
CIA 3- 50 marks
BBA142C - FUNDAMENTALS OF DIGITAL MARKETING (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
Course Description:
This course will be a base for the students to understand the various facets of Digital Marketing. The course is a foundation stone for students to get motivated and start a career in Digital Marketing. The course will facilitate any novice student to understand and use digital marketing platforms.
Course Objectives:
To understand the role of digital marketing in driving business growth
To get familiarized with the various modes of getting business online
To use E-Marketing Campaigns effectively
To leverage the benefits of Social Media Marketing
To get insights on various digital marketing strategies
Course Outcome
CO1: Understand about Digital Marketing
CO2: Analyse various Content Management System to select the appropriate one for Website Design
CO3: Design E-Mail marketing campaigns
CO4: Analyse the potential of Social Media Marketing
CO5: Analyse and select appropriate digital marketing strategies
Unit-1
Teaching Hours:8
Introduction to Digital Marketing
Digital Marketing: Introduction, Significance, Growth. Traditional vs Digital Marketing, Digital Marketing Mix, The 7Cs, Drafting Digital Marketing Plan
Unit-2
Teaching Hours:8
Online Presence
Launching Business Online: Local Listings, Websites, Social Media. Websites: Components, Layout. Utility of Content Management Softwares in Website Design, Selecting Domain, Hosting Services and Plans
Puneet Bhatia, “Fundamentals of Digital Marketing, 2nd Edition”, Pearson (2019)
Ryan Deiss, Russ Henneberry, “Digital Marketing for Dummies”, Wiley (2020)
Simon Kingsnorth, “Digital Marketing Strategy: An Integrated Approach to Online Marketing” Kogan Page
Essential Reading / Recommended Reading
Seema Gupta, “Digital Marketing, 3rd edition”, McGraw Hill (2022)
Evaluation Pattern
Evaluation Pattern
CIA 1- 20 marks
CIA 2- 20 marks
CIA 3- 50 marks
BLS143 - PRINCIPLES OF HORTICULTURAL TECHNIQUES (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:4
Course Objectives/Course Description
This course introduces students to the principles and techniques of horticulture. Students will learn the basics of plant growth, propagation, and cultivation. The course will cover soil management, irrigation, pruning, pest control, and greenhouse production. Students will also explore sustainable horticultural practices and their applications in various horticultural settings.
Course Outcome
CO1: Explain the principles and practices of plant growth and development.
CO2: Demonstrate proficiency in plant propagation techniques.
CO3: Apply soil management and irrigation techniques to promote plant growth and health
CO4: Design and implement a pest management plan for a horticultural operation.
Unit-1
Teaching Hours:15
Introduction to Horticulture
Principles and practices of horticulture
Plant anatomy and physiology
Plant propagation techniques: seed, cuttings, and grafting
Introduction to sustainable horticulture practices
Unit-2
Teaching Hours:10
Soil Management and Irrigation
Soil properties and nutrient management
Soil fertility and composting
Irrigation principles and techniques
Greenhouse production and management
Unit-3
Teaching Hours:10
Pruning and Pest Control
Pruning techniques and tools
Insect and disease management
Integrated pest management (IPM)
Biological control of pests
Unit-4
Teaching Hours:10
Sustainable Horticulture Practices
Sustainable practices in horticulture
Environmental stewardship in horticulture
Marketing sustainable horticulture products
Horticultural entrepreneurship
Text Books And Reference Books:
Hartmann, H. T., Kester, D. E., Davies Jr, F. T., & Geneve, R. L. (2014). Plant propagation: Principles and practices (9th ed.). Prentice Hall.
Grubinger, V. (2002). Introduction to sustainable horticulture. University of Vermont Extension.
Essential Reading / Recommended Reading
Lambers, H., Chapin III, F. S., & Pons, T. L. (2008). Plant physiological ecology (2nd ed.). Springer.
Stanghellini, C. (2004). Greenhouse production science in horticulture. CRC Press.
Evaluation Pattern
Attendance and Class Participation- 10%
Midterm Examination- 30%
Review paper/Research Paper- 20%
Seminar presentation – 10%
Final Examination - 30%
BLS144 - PRINCIPLES OF AYURVEDA (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This course is an introduction to Ayurveda, the traditional Indian system of medicine. The course covers topics such as the history and philosophy of Ayurveda, principles of Ayurvedic diagnosis and treatment, and the use of Ayurveda in maintaining health and preventing disease. Students will also learn about the role of Ayurveda in contemporary medicine and the current state of Ayurvedic research.
Course Outcome
CO1: Understand the history and philosophy of Ayurveda.
CO2: Identify the basic principles of Ayurvedic diagnosis and treatment
CO3: Apply Ayurvedic principles in maintaining health and preventing disease
CO4: Evaluate the role of Ayurveda in contemporary medicine
Unit-1
Teaching Hours:12
Introduction to Ayurveda
History and philosophy of Ayurveda
Basic principles of Ayurveda
Doshas and their functions
The importance of digestion in Ayurveda
Unit-2
Teaching Hours:11
Ayurvedic Diagnosis and Treatment
Pulse diagnosis in Ayurveda
Ayurvedic herbs and their uses
Ayurvedic therapies, including Panchakarma
Yoga and Ayurveda
Unit-3
Teaching Hours:11
Ayurveda for Health and Wellness
Ayurvedic diet and nutrition
Ayurvedic lifestyle practices
Ayurvedic approaches to mental health
Ayurveda and women's health
Unit-4
Teaching Hours:11
Ayurveda in Contemporary Medicine
The role of Ayurveda in integrative medicine
The regulation of Ayurvedic products and practices
The current state of Ayurvedic research
The future of Ayurveda
Text Books And Reference Books:
Lad, V. (1998). The complete book of Ayurvedic home remedies. Harmony.
Frawley, D., & Ranade, S. (2001). Ayurveda, nature's medicine. Lotus Press.
Essential Reading / Recommended Reading
Sharma, H. (2011). Ayurvedic healing: A comprehensive guide. Singing Dragon.
Svoboda, R. (1999). Prakriti: Your Ayurvedic constitution. Lotus Press.
Evaluation Pattern
·Attendance and Class Participation- 10%
·Midterm Examination- 30%
·Review paper/Research Paper- 20%
·Seminar presentation – 10%
·Final Examination - 30%
CHE141 - CHEMISTRY IN ACTION (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This course deals with the abundance of elements on earth and in biological systems and their inevitable role in the functioning of the living systems and the universe
This course highlights the chemistry in action in drug usage, detection of disease, infection, drunken drive, in metal extraction process, in working principle of home appliances, in recreation, in archaeology, and in human system
This course deals with the application of chemistry in forensics
This course emphasis the need for sustainable energy and environment.
This course is intended to
Evoke an understanding on the inevitable role of chemistry in biological system as well as the environment
Make students appreciate chemistry in action in different fields of application and in daily life
Create an awareness regarding need for sustainable energy and environment.
Course Outcome
CO1: Gains understanding on the inevitable chemistry in action in biological system
CO2: Gains understanding on the abundance of different elements and their action in biological system and in the universe
CO3: Able to practice the principles of sustainable chemistry and proper usage of energy in daily life
Unit-1
Teaching Hours:5
Distribution of elements on Earth and in living systems
Natural abundance of elements, Elemental composition of human body.
Sodium chloride a common and important ionic compound- hydrated salts and their applications (cement).
Eg.Alums, plaster of paris- 1 hr (asynchronous)
Unit-2
Teaching Hours:6
Carbon atom: The building block of life
Carbon based molecules in Biological systems-proteins, nucleic acids, carbohydrates, fats. Carbon cycle,
Changes in carbon cycle. Allotropes of carbon-2 hr (asynchronous)
Unit-3
Teaching Hours:5
Design in molecules
Molecules and perception- the molecular basis of smell and taste.
The design in light and
Fire- (synchronous)
The versatile molecule: water.
The design in oxygen-
(asynchronous)
Unit-4
Teaching Hours:5
Common drugs including drugs of abuse
Classification of drugs and their effects.
1. Paracetamol
2. Ibuprofen
3. botox
4. chloramphenicol (synchronous)
5. cocaine, 6. Cannabis (asynchronous)
Unit-5
Teaching Hours:5
Chemistry of Atmosphere
Phenomena in the outer layers of atmosphere, Depletion of ozone in the stratosphere,
volcanoes, The greenhouse effect, Photochemical smog (synchronous)
Acid rain, Indoor pollution(asynchronous)
Unit-6
Teaching Hours:4
Out of Oxygen
Industrial, commercial, medical and scientific applications of oxygen-Steel making, in rocket
engines, water and waste treatment processes.
Oxygen crisis-Does the earth run out of oxygen. Burning oil, coal, gas, wood or other organic materials, the O2 we breathe, to break carbon-hydrogen bonds and release energy. Combustion, carbon dioxide. The concept of oxygen bar- (synchronous)
Unit-7
Teaching Hours:5
Chemistry in Daily Life
Breath analyser, metals from sea, microwave ovens-dipole moments at work. Ice skating,
desalination-reverse osmosis. Determining the age of artifacts.
(synchronous)
Haemoglobin, pH of blood.
antacids and pH balance in stomach. How an egg shell is made ?- (asynchronous)
Unit-8
Teaching Hours:2
Chemical Mysteries
Who killed Napolean-Arsenic poisoning, Marsh test for arsenic.
Gold finger printing by mass spectrometry
Unit-9
Teaching Hours:5
Future Chemistry
What is in store for the near future, Energy and environment Energy production and energy
utilization.
The nature of energy and types of energy. (synchronous)
Radioactivity-Demand for energy (asynchronous)
Unit-10
Teaching Hours:5
Green Chemistry
Waste minimization, design of safer and more efficient processes for waste management.
waste management (synchronous).
Sustainable Chemistry. (asynchronous)
Text Books And Reference Books:
[1] Nina Morgan Chemistry in Action: The Molecules of Everyday Life, 1 st ed, Oxford
University Press, 1995.
[2] John T. Moore Chemistry for Dummies 1 st ed. For Dummies, 2002.
Essential Reading / Recommended Reading
[3] Raymond Chang, Chemistry. 8 th ed, Mc Graw Hill, 2002..
[4] Kirpal Singh Chemistry in Daily Life, 2 nd ed Prentice-Hall of India Private
Limited, 2008.
Evaluation Pattern
1.CIA -1 ………………………. 25Marks
2.Mid-term Test (CIA-2)………………………25 Marks
3.End-semester examination …………………50 Marks
TOTAL100 Marks
CNM202-2 - PRINT MEDIA (2023 Batch)
Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4
Course Objectives/Course Description
The course is a good blend of journalistic print theory and practice. It is aimed at providing insight into the skills and techniques of reporting, editing, and designing necessary for a career in either print/digital publication.
Course Outcome
CO1: Have a good grasp of the historical context of print media.
CO2: Understand the varied reporting techniques.
CO3: Understand the editing and design skills needed.
CO4: Apply the understanding to report, write, edit and design a newspaper, in print or digital format.
Unit-1
Teaching Hours:15
Introduction to Print Media
A brief history of the Press- West and in India, Prominent Indian journalists, Organizational set-up of a newspaper, Contemporary trends in Print Journalism
Ethical and legal considerations. Introduction to News Writing – News - Definition, types; News values
Case Study: The Hindu
Unit-2
Teaching Hours:15
Reporting & Writing
Techniques of Newsgathering; Responsibilities of a reporter; Sources of News; Types of Newspaper articles; Analysis of Newspapers
Writing News Stories - Structure of news writing, Formats. Feature Stories - Interviews, Profiles, Middles, Columns, Human interest stories
Opinion pieces – Editorials, Reviews (Book, Music album, Films, Plays, Food), Letters to the Editor, Seasonal stories
Unit-3
Teaching Hours:15
Editing & Page Design
Editing and its Significance in Journalism - Role of News Editor, Chief Sub Editor and Copy Editor. Difference between Editing of Newspaper and Magazine.
Subbing of News and News Reports. Editing of Articles, Features and Other Stories. Grammar; Punctuation; Tight Writing, Rewriting.
Headline writing - Kinds of headlines, Principles of headline writing, Subheadings
Basics of layout & design, working with text and graphics, column alignment, column guide, indexing, importing text, and images.
Unit-4
Teaching Hours:15
Print Production
Introduction to QuarkXPress, Photoshop & InDesign. Preparing Images for Print and Web
Practical: combining the reporting, writing, editing and designing skills and techniques to bring out a newspaper that has the following content: news stories, features, editorials and pictures/cartoons.
The class can be divided into smaller groups of 8-10 students, making it possible to have a replication of a newsroom- reporting and editing desks.
The output will be in the form of an A3 size newspaper (4 sides), print and digital.
Text Books And Reference Books:
Strunk, William & White, E B. (1979). The Elements of Style, Third Edition. Allyn and Bacon, London.
Malhan, Sangita Menon. (2013). The TOI Story- How a newspaper changed the rules of the game. Harper Collins Publishers, India.
George, TJS. (1989). Editing- A Handbook for Journalists. IIMC, New Delhi.
Essential Reading / Recommended Reading
Conboy, Martin. (2004). Journalism: A Critical History. Sage Publications, New Delhi.
Shrivastava, K M. (2015). News Reporting and Editing. Sterling Publishers, New Delhi.
Evaluation Pattern
CIA1: MCQ (10)-Department level
CIA2: A news story based on a field reporting exercise (25)- Department level.
CIA3: Editing exercises in class (10) Department level.
End-semester exam/submission:(50)- Group submission- Newspaper in print and digital format Department level
Attendance: (5)
CNM211-2 - STRATEGIC STORYTELLING (2023 Batch)
Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4
Course Objectives/Course Description
This course has been conceptualized in order to help students think in terms of story in different media and communication contexts. Stories are universal. From the personal to the political domain, stories work upon us, even telling us who we are for us and others. Storytelling in media contexts can be employed deftly depending upon the concern, context and the target audience. However, it is a nuanced art which needs specialised and rigorous orientation. This course ‘Strategic Storytelling’ attempts to provide such an understanding to the media leaders of tomorrow.
Course Outcome
CO1: Demonstrate understanding of (a) The components of a story, (b) Difference between an event, a story and a narrative (c) The process of storytelling (d) Narrative and time (e) Role of narrator (f) Techniques of storytelling (g) How storytelling has potential across different media
CO2: Apply storytelling techniques
CO3: Produce stories for different media contexts
Unit-1
Teaching Hours:20
Introduction to Storytelling
●Universality of Storytelling
●Elements of a story – Characters, Plot, Conflict, Setting
●Building a character sketch and creating character interrelationship; introducing, building and resolving conflict; Types of Story Conflicts
●Narrators: Omniscient narrator, unreliable narrator, multiple narrators, first person narrative, second person narrative, third person narrative, focalisation
●Narrative and Time - Differentiating Fabula and Suzjet, Narrative time as against historical time, Order, Frequency, Duration
Unit-2
Teaching Hours:20
Storytelling as Performance
●Introduction to Theatre, Oral Narration-approaches and styles
●Storytelling and Performance - Structure, Visualisation, Voice, Gestures, Eye contact, Facial expressions, Body Movement, Owning the Stage, Emotional Connection
Unit-3
Teaching Hours:20
Introduction to Oral storytelling
Styles of telling stories, how it helps public speaking and presentations, storytelling as performance, finding the right story for the context.
Memorizing a story - Beginning, Middle, End, Memory maps, 9-point division/sequencing/storyboarding
Using voice, music, silence and pausing, bringing out effective details
Evoking senses, using facial expressions, eye-contact, body language and gestures, movement, stage presence, emotional connection, interaction with the audience
Using props for effective storytelling
Using dialogues, impressions and mimicking
The importance of listening and observation
Reviewing various oral storytellers
Unit-3
Teaching Hours:20
Storytelling in the Media
Storytelling in Journalism - Narrative Journalism
Advertising Narratives - Copywriting
Storytelling and Reputation Management,
Visual Storytelling -Using the camera to tell a story, working out a narrative sequence, Showing and not telling; Frame, Scene, Act; Mise En Scene, Montage, Camera Angles and Frames
Audio Storytelling - Using sound and light to tell stories, combining audio, video and the story, music and dialogue
Digital Storytelling- Challenges and Opportunities, tools and techniques.
Drafting Short stories.
Analyzing Case Studies of great visual storytelling.
Storytelling as a political tool, for empowerment and social change
Unit-3
Teaching Hours:20
Introduction to Storytelling
1. The Universality of Storytelling - how it affects the brian, how stories resonate more than facts, how they are uncovered, untold and around us.
2. Elements of a story - characters, plot, conflict, setting, resloution, difference between event, story and narrative, narrative and time
3.Understanding and building conflict, building tension to the climax.
4. Building characters and character sketching - age, name, gender, economic status, era, caste, religion, region,likes, dislikes, political affiliation, height, eye colour, weight, attire, hairstyle, motto, intent mannerisms, Creating Character inter-relationship,
5.Archetypes and Stereotypes; Attribution Theory, Trimming a Story
6. Narrative and Time - Differentiating Fabula & Suzjet, Narrative time as against historical time, narrative order, frequency, duration
●Abbott, H Porter.The Cambridge Introduction to Narrative. Cambridge University Press: Cambridge, 2002. Print.
●Maslen, Andy. Persuasive Copywriting: Using Psychology to Influence, Engage and Sell. Kogan Page: New Delhi, 2015. Print.
Essential Reading / Recommended Reading
●Field, Syd. The Screenwriter’s Workbook. Random House Inc.: New York, 2006. Print.
●Rand, Ayn. The Art of Fiction. Plume: England, 2000. Print.
●Olson, Randy. Why Science Needs Story: Houston, We Have a Narrative. The University of Chicago Press: London. 2015. Print.
Evaluation Pattern
This course will not have centralised exams. Continuous internal assessment will test their knowledge and ability to understand the subject. Students would be submitting a series of assignments, aimed at building a portfolio at the end of the semester. Each assignment works with a different objective. However, they’re intended to give the student a foundational skill set, in the context of storytelling in media contexts. There is no other form of evaluation along the lines of conventional CIA1, Mid Sem, CIA 3 and End Sem exam. Assignments will be announced in class and a span of 3 to 7 days will be given to complete each assignment. (Total 50 Marks)
COM147 - E-COMMERCE (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This course intends to make the students familiar with the essential concepts for steering business transactions through the various resources of E-Commerce. As a prerequisite, the students should be having a basic knowledge about computers, networks and information technology.
Course Outcome
CO1: To provide exposure to the students about the various avenues of e-commerce.
CO2: To develop e-business plans.
CO3: To understand the various principles, models and concepts of e-commerce business models and revenue models
CO4: To understand, develop and apply the concepts of e-marketing strategies.
CO5: To understand the various electronic payment systems available.
CO6: To get equipped with the knowledge of creating simple websites.
Unit-1
Teaching Hours:10
E-Commerce Framework
E-Commerce Concepts: Electronic Commerce – Mobile Commerce - Social E-Commerce and Wisdom of Crowds – Local Commerce – Conversational Commerce; B2C, B2B – Private Industrial Network, Net Marketplace, C2C; Indian E-Commerce Environment; Creating Business Plans – Creating Business Plans for E-Business Ideas.
Practical: Creating an e-business plan through brainstorming and ideation.
Unit-2
Teaching Hours:10
Business Models and Revenue Models
Business Models: E-Tailer – Market Creator – Content Provider – Community Provider – Portal – Service Provider; Revenue Models: Advertising Revenue Model – Sales Revenue Model – Subscription Revenue Model – Freemium Revenue Model – Transaction Fee Revenue Model – Affiliate Revenue Model.
Practical: Choosing suitable e-business model and revenue model for the chosen business plan.
Unit-3
Teaching Hours:12
E-Marketing
Electronic Marketing: Traditional Marketing, Concepts of STP, Identifying Web Presence Goals, Achieving Web Presence Goals, Uniqueness of Web, Meeting the Needs of Website Visitors, E-Marketing Value Chain, Site Adhesions, Maintaining a Website. Internet Advertising: Types, Advantages, Guidelines; Push and Pull Marketing, E-Cycle of Internet Marketing, Measuring the Effectiveness of E- Advertising, E-Branding.
Practical: Designing an electronic marketing strategy for the chosen business plan.
Unit-4
Teaching Hours:8
E-Payment Systems & Website Creation
Electronic Payment Systems: Electronic Clearing System, NEFT, RTGS, Digital Cash, Currency Servers, Virtual Currencies, Bitcoins, Debit Cards, Credit Cards, Digital Credit Cards, Smart Cards, Digital Wallets, Electronic Cheques, Online Stored Valued Systems, Mobile Payment Systems, Emerging Financial Instruments.
Practical: Creating websites using online website building tools like wix.com,
godaddy.com, for the chosen business plan with appropriate electronic payment system.
Unit-5
Teaching Hours:5
Careers and Threats in E Commerce
Impact of E Commerce on Business, Banking, E Governance, Tourism, Real Estate, Book Publishing, Careers in E Commerce as Business Analyst, E Business Consultant, Customer Relationship Manager, Supply Chain Manager, Project Manager, Database Administrator. E Commerce certification courses. E-Commerce Threats and Security – Virus, Cyber Crime, Firewall, Proxy Server, Privacy and Cyber Law.
Practical: Introduction to MOOC courses in E Commerce (Coursera, edEx, Udacity, Udemy, FutureLearn)
Text Books And Reference Books:
Kamlesh.K.Bajaj and Debjani Nag, “E-Commerce: The Cutting Edge of Business”, Tata McGraw-Hill Education, (Latest Edition).
CO 1: Explain basic terminologies and functionalities of E-Commerce.
5
10
20
As per university norms
CO 2: Apply the principles, models and concepts of e-commerce for meeting the requirements of business.
5
20
20
As per university norms
CO 3: Develop e-business plans with electronic marketing strategies for e-business platforms.
20
10
20
As per university norms
CO 4: Understand and embed suitable electronic payment systems for the websites.
10
20
As per university norms
CO 5: Create and maintain simple websites for business.
10
20
As per university norms
COM150 - FINANCIAL LITERACY (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
The course aims at enhancing their financial skills as well as training the students to be financial educators with family and friends. There is a need for students to effectively plan and monitor their spending. The course aims at effectively training students and equipping them with the knowledge and tools to manage their finances and also teach others the same.
Course Outcome
CO1: Understand the basic concepts of financial literacy.
CO2: Apply financial planning and budgeting decisions on a personal and professional front.
CO3: Understand the purpose and functions of the Banking system.
CO4: Understand the role and importance of financial instruments and insurance products.
Unit-1
Teaching Hours:6
Introduction to Financial Literacy
Introduction, Evolution, Meaning and importance of - Income, Expenses, Savings, Budget, Money, Currency, Bank account, savings investment, JAM-balance sheet – purpose features, format – Technology in finance – FinTech, TechFin, Regtech, sandox, Mobile-based Banking – post offices – Savings vs investments – Power of Compounding – risk and Return-Time Value of Money- Simple Interest-Compound Interest
Unit-2
Teaching Hours:5
Planning and Budgeting
Introduction to Financial Planning - Analysing the resources of the person - Concepts in Financial Planning:The time value of money, Diversification - 'spreading risk', Investment Timing - Financial Products for Savers: Financial Products options for savers, personal budget – family budget – financial planning procedure.
Unit-3
Teaching Hours:12
Banking Products and Services
Introduction and evolution of Banking – Banking in India – RBI – Role of RBI in India– Savings and Deposits – Deposits, Accounts, KYC,e/v KYC Types of Deposits - Saving Bank Accounts, Fixed Deposit Accounts, Recurring Deposit Account, Special Term Deposit Schemes, Loans and Types of loan advanced by Banks and Other secondary functions of Bank – PAN, NSDL: PAN, Meaning of Cheque and types of cheques – CTS_MICR-IFSC – e- Banking – ATM, Debit, Credit, Smart Card, UPI, e-Wallets, Payment Banks-NPCI: Products and role in regulating the online payments, CIBIL – Banking complaints and Banking Ombudsman. Mutual Funds_ Types of Mutual Funds-NAV. Digital Currency-Bitcoin- NFO
Unit-4
Teaching Hours:12
Post Office Products, Retirement planning and Investment Avenues
Post Office Savings Account(SB), National Savings Recurring Deposit Account (RD), National Savings Time Deposit Account (TD), National Savings Monthly Income Account (MIS), Senior Citizens Savings Scheme Account (SCSS), Public Provident Fund Account (PPF), Sukanya Samriddhi Account (SSA), National Savings Certificates (VIIIth Issue) (NSC), Kisan Vikas Patra (KVP), PM CARES for Children Scheme, 2021, Interest rates (New), How to avail services, Schedule of Fee – IPBS – KYC. Employees Provident Fund (EPF) - Public Provident Fund (PPF), Superannuation Fund, Gratuity, Other Pension Plan, and Post-retire Counselling-National Pension Scheme(NPS)
Unit-5
Teaching Hours:12
Life Insurance and Related Services
Life Insurance Policies: Life Insurance, Term Life Insurance, Pension Policies, ULIP, Health Insurance, Endowment Policies, Property Insurance: Policies offered by various general insurance companies. Post office life Insurance Schemes: Postal Life Insurance and Rural Postal Life Insurance (PLI/RPLI). Housing Loans: Institutions providing housing loans, loans under Pradhan Mantri Awas Yojana – Rural and Urban-Atal Pension Yojana (APS),
Text Books And Reference Books:
Chandra, P. (2012). Investment Game: How to Win. New Delhi: Tata McGraw Hill Education
Mittra, S., Rai, S. K., Sahu, A. P., & Starn, H. J. (2015). Financial Planning. New Delhi: Sage Publications India Pvt. Ltd.
CIA-1 MCQ test, 25 Questions carrying one mark each using Google Forms
CIA -2 Mid-semester Exam, 50 marks ( 5 Questions carrying 10 marks each)
CIA-3 Group presentation and report submission, (10+15=25 marks)
COM151 - DIGITAL MARKETING (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This Course aims to help learners build Online business strategies through Digital Marketing. The course provides conceptual knowledge on basics of marketing, fundamentals of Digital Marketing, subject related jargons and application of marketing in an online platform; it also enables an understanding of optimization a website through SEO; and attraction traffic through Google AdWords campaigns as well as social media campaigns. The course ensures to provide working knowledge of tools such as Google AdSense; Google Ad creation; Blog creation, embed Google Analytics in a webpage or in a blog to understand the performance of the online business, its ads, its traffic and to plan online business strategies.
Course Outcome
CO1: Recall the concepts of Digital marketings
CO2: Apply digital marketing tools and gain insights on analytical tools
CO3: Evaluate different marketing strategies
CO4: Design marketing strategies for customized goods and services
Unit-1
Teaching Hours:12
Unit 1: Basics of Digital marketing
Introduction to basics of marketing - Marketing v/s Sales - Marketing Mix – Strategic Flow for Marketing Activities - Digital Marketing Fundamentals – subject related jargons of Digital Marketing, Future of Digital Marketing-Trends and innovations in digital marketing,
Unit-2
Teaching Hours:12
Unit 2: Search Engine Optimization (SEO) and Search Engine Marketing
Search Results & Positioning, Benefits of Search Position, Stakeholders in Search, Mechanics of Search, On-Page Optimization -The SEO Process - Keyword Research and analysis, Research Tools & Selection of keyword - Content Updates based on the keyword,. On-page and off-page optimization techniques, Local SEO strategies, Overview of search engine marketing, Creating effective ad copy and landing pages, Measuring and analyzing campaign performance. Introduction to Content Marketing, Developing a content marketing strategy, Creating high-quality and engaging content, Measuring and analyzing content marketing performance
Unit-3
Teaching Hours:7
Unit 3: Implementing and managing advertisement campaign through Google AdSense
Introduction to online advertisement – various types of online advertisement – creation of Google Ad step by step through Google AdSense - Meaning and introduction to PPC, Strengths of Pay Per Click - Landing Pages, Campaign Management- Conversion Tracking- Conversion Metrics - CPA, CTR.
Unit-4
Teaching Hours:7
Unit 4: Social Media Marketing
Introduction to social media, role of social media in marketing success, Sentimental analysis, Hash-tags, Face book Campaign, LinkedIn Campaign, YouTube advertising, Managing social media accounts and pages, Paid advertising on social media platforms, Measuring and analyzing social media performance
Unit-5
Teaching Hours:7
Unit 5: Data driven decision making using analytics and insights
Introduction to analytics and tools such as Google Analytics and Adobe’s site catalyst, Measuring and analyzing campaign performance, Role of analytics in marketing campaigns. Developing reports and presenting insights to stakeholders
Text Books And Reference Books:
Kingsnorth, S. (2022). Digital Marketing Strategy: An integrated approach to online marketing. Kogan Page
Essential Reading / Recommended Reading
·Nargundkar, R., & Sainy, R. Digital Marketing: Cases from India. Notion Press.
Evaluation Pattern
CIA I: OBJECTIVE TYPE TEST: The first CIA involves an MCQ test in the Google Classroom consisting of questions from the first two units. The exam duration will be of twenty minutes.
CIA II: CASE STUDY ASSIGNMENT: A case study will be assigned related to the topics covered in the second and third units of the syllabus.
CIA III: WRITTEN EXAMINATION
CSC152 - INTRODUCTION TO BLOCKCHAIN (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:4
Course Objectives/Course Description
Blockchain is an emerging technology platform for developing decentralized applications and data storage, over and beyond its role as the technology underlying cryptocurrencies. This course serves as an introduction to the exciting new world of blockchain technologies and related applications.
Course Outcome
CO1: Students will be able to learn Blockchain basics
CO2: Understand the technologies and applications of blockchain
CO3: Understand emerging models of blockchain
Unit-1
Teaching Hours:8
INTRODUCTION & BASIC DISTRIBUTED COMPUTING
Need for Distributed Record Keeping; Modeling faults and adversaries; Byzantine Generals problem; Consensus algorithms and their scalability problems; Why Nakamoto came up with Blockchain based cryptocurrency? Technologies Borrowed in Blockchain – hash pointers, consensus, byzantine fault-tolerant distributed computing, digital cash etc. Atomic Broadcast, Consensus, Byzantine Models of fault tolerance.
Unit-2
Teaching Hours:10
BASIC CRYPTO PRIMITIVES
Introduction to Cryptography, Cryptographic hash functions, Hash functions: SHA, Puzzle friendly Hash, Collision resistant hash, digital signatures, public key Cryptography, verifiable random functions, Zero-knowledge systems.
Unit-3
Teaching Hours:8
BLOCKCHAIN 1.0
Bitcoin blockchain, the challenges, and solutions, proof of work, Proof of stake, alternatives to Bitcoin consensus, Bitcoin scripting language and their use.
Unit-4
Teaching Hours:8
BLOCKCHAIN 2.0 & BLOCKCHAIN 3.0
Ethereum and Smart Contracts, The Turing Completeness of Smart Contract Languages and verification challenges, Using smart contracts to enforce legal contracts, comparing Bitcoin scripting vs. Ethereum Smart Contracts.
Case Study.Hyperledger Fabric, the plug-and-play platform and mechanisms in permissioned blockchain
Unit-5
Teaching Hours:6
PRIVACY, SECURITY ISSUES IN BLOCKCHAIN
Pseudo-anonymity vs. anonymity, Zcash and Zk-SNARKS for anonymity preservation, attacks on Blockchains – such as Sybil attacks, selfish mining, 51% attacks - advent of algorand, and Sharding based consensus algorithms to prevent these.
Text Books And Reference Books:
[1] Draft version of “S. Shukla, M. Dhawan, S. Sharma, S. Venkatesan, ‘Blockchain Technology: Cryptocurrency and Applications’, Oxford University Press, 2019.
[2] Josh Thompson, ‘Blockchain: The Blockchain for Beginnings, Guild to Blockchain Technology and Blockchain Programming’, Create Space Independent Publishing Platform, 2017.
[2] Keizer Söze, “BLOCKCHAIN Novice to Expert”, Sabi Shepherd Ltd.
Evaluation Pattern
CIA-50%
CIA-50%
CSC155 - USER DESIGN EXPERIENCE (UX) (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
The UXD course provides insight details about user experience design. In this course, students will learn the core principles of visual design, including building storyboards, choosing color schemes, and visualizing the ideal user interface to improve the user experience. This course will help to create intuitive and great-looking software products.
Course Outcome
CO1: Describe design principles.
CO2: Demonstrate impactful visual design and color concepts.
CO3: Apply design principles and skills for design prototypes.
CO4: Design an intuitive design for software products.
Unit-1
Teaching Hours:9
Introduction
HCI-Human computer Interaction-Fundamentals of Design-people and design-Visual Design-overview -the difference between visual & UI/UX, UI design trends, Roles of a UI designer, UI UX process-UX- UX terminologies-elements-layers-roles-user centered vs. value-centered design-usertypes.
User Experience Design-Charts and User Pathway -Information Architecture-Wireframes-Prototype-User Research-Scenarios
Unit-4
Teaching Hours:9
Voice user experience design
Introduction- a brief history of VUIs- What is VUI design? -Chatbots.Basic Voice user experience design principles-Designing for mobile devices versus IVR systems-Conversational Design-Error Handling-Personas, Avatars, Actors and video games-Speech Recognition Technology-Advanced Voice User Interface Design-User testing for VUI.
Unit-5
Teaching Hours:9
Case Studies
Case studies- Web-Mobile-product interaction-Mock-ups-Designing Wireframes-Learn through cheat-sheets
Pre Requisite: As a prerequisite the students should have the fundamental knowledge of Python programing
Course description: This course is designed to build the logical thinking ability and to provide hands-on experience in data visualization using Python with hands-on experience. The course provides the platform to explore various data visualization libraries and techniques used to analyze, and interpret data visually.
Course Objectives:
To provide understanding about data visualization
To learn Python tools and libraries used for data visualization
To gain practical knowledge about data visualization techniques
Course Outcome
CO1: Possess hands-on experience of visualization techniques using Python.
CO2: Ability to tell a compelling story by visualizing data.
CO3: Able to analyze and interpret the data using data visualization techniques.
Unit-1
Teaching Hours:15
Introduction to Data Visualization
Introduction: Definition- Need- Advantages-Applications- Data Visualization Process-Knowing your Data- Python as Visualization Tool-Visualization Libraries - Data Visualization techniques.
Unit-2
Teaching Hours:15
Basic and Specialized Visualization Techniques
Line Plot – Pie Charts-Histograms-Bar Charts -Box Plots- Scatter Plots – Swarm Plot - Pivot Table-Waffle Charts - Word Cloud – regression Plot- Heat Map - Maps with Markers- Geo Spatial Charts - Choropleth Maps
Visualization Libraries: Plotting with Matplotlib - Plotting with Seaborn
Unit-3
Teaching Hours:15
Data Story Telling with Dashboards
Dashboarding Overview -Introduction to Plotly-Introduction to Dash-Make Dashboards Interactive -Understanding the Lab Environment.
Real world case studies using dashboard.
Text Books And Reference Books:
1. 1. Igor Milovanovic, Giuseppe Vettigli and Dimitri Foures, Python Data Visualization Cookbook, Second-Edition, Packt Publishing Ltd., Bringham Mumbai, India 2018.
2. 2. Ossama Embarak, Data Analysis and Visualization Using Python, Apress, United States of America, 2018.
Essential Reading / Recommended Reading
Wes McKinney, Python for Data Analysis, Orielly, United States of America,2013
Evaluation Pattern
CIA 50%
ESE 50%
ECO146 - GENDER AND DEVELOPMENT (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:2
Course Objectives/Course Description
This course aims to provide knowledge of the fundamental differences between genders from economic, biological, political, , psychological and feminist perspectives. It also provides the necessary analytical tools to analyze differences in bargaining positions of men and women within households alongside explaining consequences of marriage , women’s education, health, career choices and wellbeing. The course also examines developmental outcomes from a gendered lens.
Course Outcome
CO1: Demonstrate an understanding of the various disciplinary perspectives from which gender differences could be analysed such as the biological, the economic, the psychological or the feminist perspectives
CO2: To understand different gender inequality index
CO3: Critically evaluate ways by which women could be empowered with a focus on public policy
Unit-1
Teaching Hours:15
Introduction to Gender and Development
Basic concepts and subject matters. Gender statistics and System of gender inequality- - Impact of Economic Growth on Gender Equality -Gender Differences in Incomes, education, health and labour market- Women’s Contribution to GDP - Estimation of Women’s Unpaid Work. . Impact of Globalization on Gender Status- Globalization of the World Economy and Gender Status
Unit-2
Teaching Hours:15
Economic Growth and Gender Equality
Gender Equity Index - Gender Inequality Index of UNDP - Gender Status Index - Gender in Human Development - Gender Development Index - Gender Empowerment Measure - Gender in Social Development Indicators - the OECD Social Institutions and Gender Index (SIGI). –
Unit-3
Teaching Hours:15
Gender Development and Mainstreaming Initiatives in India
Women’s Empowerment in India-Gender Inclusive Planning -Role of Institutions in Gender Mainstreaming - Gender Sensitization of institutions and policies - Mainstreaming Gender into Development Policies - Rights Based Approach to Gender Development.
Text Books And Reference Books:
1) Eswaran, M (2014), Why Gender Matters in Economics, Princeton University, Princeton and Oxford
2) Joyce P. Jacobsen (2020), Advanced Introduction to Feminist Economics, Edward Elagar Publishing
3) Time use survey report 2019, Government of India
4) Agarwal, B., & Bina, A. (1994). A field of one's own: Gender and land rights in South Asia (No. 58).Cambridge UniversityPress.
5) Klasen S. (2006) UNDP’s Gender-Related Measures: Some Conceptual Problems and Possible Solutions, Journal of Human Development and Capabilities 7 (2), pp.243-74
Essential Reading / Recommended Reading
1. Klasen S. (2006) UNDP’s Gender-Related Measures: Some Conceptual Problems and Possible Solutions, Journal of Human Development and Capabilities 7 (2), pp.243-74
2.Book chapter: Kabeer Naila, Benevolent Dictators, Maternal Altruists and Patriarchal Contracts: Gender and Household Economics, Chapter 5 in Reversed Realities: Gender Hierarchies in Development Thought
Evaluation Pattern
CIA 1 A and B for 30 marks
CIA 2 A and B for 20 marks
ECO147 - THINKING THROUGH THE ENVIRONMENT (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:2
Course Objectives/Course Description
The natural environment necessarily lends itself to multiple disciplinary inquiries. While science and economics provide data, systems of information, knowledge, and models of management about the earth and its resources, environmental ethics enables one to ask ‘How then, should we live?’ This course aims to provide a holistic and deeper understanding of the environment, its varied interpretations, and ways of relating to it. This course also seeks to cultivate moral and ethical thinking about the environment to develop the basics of sustainable living.
To sensitize the students and make them think critically about the environment, especially when technology andinfrastructure projects rule over the environmental spaces.
Course Outcome
CO1: Demonstrate an understanding of the various environmental consciousness and movements across global as well as national boundaries
CO2: Critically evaluate ways by which an economist could be explained environment
CO3: Explain the nexus between gender and the environment
CO4: To value ethics as the heart of the environmental consciousness.
Unit-1
Teaching Hours:10
Environmentalism
Environmentalism – tracing the history of global environmental consciousness and movements – Varieties of environmentalism – English love of the country – Wilderness thinking in America – Chipko and Silent Valley movements in India
Unit-2
Teaching Hours:15
Economics of the Environment and its Critique
Environmental Economics – resource economics – ecological economics; How economists see the environment; Economics of renewable and exhaustible resources; Carbon trading; Economist’s perspective on Sustainability; Concepts of environmental values – Total economic value; Standard methods to value the environment; Reconsidering Economics; Bounded rationality and the environment
Unit-3
Teaching Hours:10
Ecofeminism and Ecocriticism
Gender and environment; Ecofeminism; androcentrism; Deep ecology – ecofeminism debate; Ecocriticism; Romantic ecology; Nature writings; Thinking like a mountain; The forgetting and remembering of the air
Unit-4
Teaching Hours:10
Environmental Ethics
Environmental Ethics; An autobiography of your relationship with the earth; Environmental justice; Discounting; Climate change debates; Environmental refugees; The inconvenient truth; Basics of sustainable living; Know your carbon footprints
Text Books And Reference Books:
1.Abram, D. (1996). The Spell of the Sensuous: Perception and Language in a More-than-human World. New York: Vintage Books
2.Bhattacharya, R.N. (2004). Environmental Economics. Oxford University Press
3.Clark, T. (2011). Literature and the Environment. Cambridge University Press
4.Garrard, G. (2011). Ecocriticism. Routledge
5.Guha, R. (2000). Environmentalism. Oxford University Press
6.Leopold, A. (1949). A Sand County Almanac. Oxford: Oxford University Press
7.Sankar, U. (ed.) (2000). Environmental Economics. Oxford University Press
8.Stavins, R.N. (Ed.) (2012). Economics of the Environment. New York, London: W.W. Norton
9.Carson, R. (1963). Silent Spring. London: Hamish Hamilton
10.Martinez – Alier, J. (2002). The Environmentalism of the Poor: A Study of Ecological Conflicts and Valuation. Cheltenham: Edward Elgar
11.Plumwood, V. (1993). Feminism and the Mastery of Nature. London: Routledge
Bhattacharya, R.N. (2004). Environmental Economics. Oxford University Press
Sankar, U. (ed.) (2000). Environmental Economics. Oxford University Press
Guha, R. (2000). Environmentalism. Oxford University Press
Evaluation Pattern
CIA1A-10 MARKS
CIA1B-15 MARKS
CIA2-20 MARKS
ATTENDANCE-5 MARKS
ENG182-2 - DEVELOPING ACADEMIC SKILLS - II (2023 Batch)
Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2
Course Objectives/Course Description
This course introduces the learners to six important areas: Principles of Writing, Features of Writing, Essay Organization, Précis Writing, Academic Presentation and Research Writing. The course design gives more weightage to productive skills based on their rudimentary receptive skill acquisition occurred in semester one. The participants of this course will exercise their textual scholarship and translate their areas of interest into meaningful writing. This course directs the learners to produce basic academic presentations which should be career-oriented and of social relevance. Bloom’s taxonomy of knowledge, comprehension, application, analysis, evaluation and synthesis becomes the substructure of this course instruction.
Objectives
•To acquire critical and creative thinking
•To develop the taste for theory of knowledge
•To be aware of professional and research driven presentation skills
•To apply the mechanics in academic writing skills
•To use research skills to take a position in writing (writing a paper or presentation)
Course Outcome
CO1: Different approaches to knowledge, critical and creative bent of mind, lead to a content-based investigation. Integration of problem-based learning and need-based learning
CO2: Working knowledge of the different purposes of writing: persuasive (argumentative), analytical, and informative writings, paving the way for research-based reading and writing
CO3: Awareness of academic presentation with conceptual clarity and leading to informed stances in writing
Unit-1
Teaching Hours:2
Introduction to Academic Writing
Principles of Academic Writing
Features of Academic Writing
Unit-2
Teaching Hours:5
Essay Organisation
Anchoring the context
Building Thesis
Topic Sentences
Taking a position
Organising ideas
Developing Paragraphs
Types of essay-Formal (Expository and persuasive) and Informal Essays
•Features of a Good Précis/ Techniques involved in Précis writing
•Step in Précis Writing/Précis in the making
•Writing a Précis of a given passage
•Précis of Correspondence
•Précis of Speeches
Unit-5
Teaching Hours:6
Academic presentation
•Starting a Presentation;
•Presentations – signposting;
•Presentations – Survival Language;
•Stating your purpose;
•Describing change – verbs;
•Describing change – adjectives;
•Describing change – giving figures;
•Commenting on visuals
•Dealing with questions
•Cause and effect
Unit-6
Teaching Hours:8
Research Skills Research Writing
•What is research
•Importance of Research
•Primary and Secondary Research
•Research Methodology
•Introduction to MLA
•Introduction to APA
•Plagiarism
•Abstract
•Literature Review
•Annotated Bibliography
•Writing Introductions, chapters and conclusions
Unit-7
Teaching Hours:2
Application
(Self Study Learning, Portfolio Building, teaching on Formative and Summative assessment mode, Problem Based Learning modules and project Submission)
(Textual reading, Types of essays, Exemplars for all the areas and varied areas of interest in writing and reading will be part of self study learning)
Text Books And Reference Books:
1.Langan, J. (1995). English Skills With Reading (3rd Ed.). McGraw Hill. New York.
2.Osmond, A. (2013). Academic Writing and Grammar for Students. Sage. Los Angeles.
3.Robitaille, J. and Connelly, R. (2002). Writer’s Resource: From Paragraph to Essay. Thomson Heinle. Australia.
Essential Reading / Recommended Reading
1.Langan, J. (1995). English Skills With Reading (3rd Ed.). McGraw Hill. New York.
2.Osmond, A. (2013). Academic Writing and Grammar for Students. Sage. Los Angeles.
3.Robitaille, J. and Connelly, R. (2002). Writer’s Resource: From Paragraph to Essay. Thomson Heinle. Australia.
Evaluation Pattern
The participants will take part in Formative Assessment mode. It aims at the learners’ teaching-learning process. A series of mini feedback driven practices and tasks plays a crucial role to measure their grasp of content, its application and performance. Maintaining Portfolio, Mini Project Submission, Self-paced or Time based Skill Specific Online Courses, Conceptual Presentation on Certain Areas of Interest
So the evaluation would include portfolio submissions for all the three CIAs and the End Semester
EST101-2 - INTRODUCTION TO CULTURAL STUDIES (2023 Batch)
Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4
Course Objectives/Course Description
Course Description
This is an introductory course on Cultural Studies developed keeping in mind the unique requirements of BA (CE) program. The course is designed to provide a foundation of Cultural Studies as a discipline with its application in and intersection with Communication and Media. The course acquaints the learner with basic theoretical concepts and both textual and field methods of Cultural Studies. Subsequently, units are designed for learners majoring in Communcation and English to think through the many aspects of culture such as cinema, television, and media.
Course Objectives
·To introduce learners to the basic concepts and methods of cultural studies.
·To acquaint learners to the diverse areas in which Cultural Studies theories and methods can be analytically applied.
·To enable learners to develop basic framework of analysis of cultural practices at the intersection of Psychology and Cultural Studies.
Course Outcome
CO1: The course learners will be able to: Define, describe, summarize, and interpret basic concepts of Cultural Studies.
CO2: Contrast, connect, and correlate various concepts of cultural studies with textual, audio-visual, and empirical data
CO3: Reframe the concepts through analytically criticizing textual, audio-visual, and empirical data.
Unit-1
Teaching Hours:12
Basics of Cultural Studies
This unit provides the learners with basic concepts used in Cultural Studies and analysis. It also defines for the learners the domain of Cultural Studies
(A)- Critical Concepts.
Culture; Discourse; Everyday; Experience; Globalization; Heritage; Identity; Media; Objectivity; Popular; Power; Space (From New Keywords edited by Tony Bennett, Lawrence Grossberg, and Meaghan Morris); Subjectivity (From Cultural Theory-The Key Concepts (Second Edition) edited by Andrew Edgar and Peter Sedgwick).
(B)- Field and Scope of Cultural Studies
Chapter 1 (page 9-43)- Cultural Studies-Theory and Practice by Chris Barker and Emma Jane
Unit-2
Teaching Hours:12
City, Economy, and Technological Aspects of Culture
The unit provides an introduction to the ways in which economy, technology, and urbanization shapes our understanding and experience of culture.
(A): Social Class, Globalization, Technology
Chapter 5 (page 164-203- Cultural Studies-Theory and Practice by Chris Barker and Emma Jane)
(B): Urbanism
Chapter 12: (page 513-548-Cultural Studies-Theory and Practice by Chris Barker and Emma Jane)
Unit-3
Teaching Hours:12
Gender, Caste, Race, and Cultures of Identities
This unit provides a basic mapping of various ways in which culture and identities intersect with each other producing complex everyday lived experiences.
Chapter 9: (Page 350-377-Cultural Studies-Theory and Practice by Chris Barker and Emma Jane. Instead of examples given from page 378 onwards, instructors are advised to use illustrations from specific Indian examples and medium).
Chapter 8: (Page 296-300 and 313-341-Cultural Studies-Theory and Practice by Chris Barker and Emma Jane)
Essay- “Intersecting Dalit and Cultural Studies- De-brahmanising the Disciplinary Space” by Prahant Ingole
Unit-4
Teaching Hours:12
Television and Cinema
This unit gives students the tools of Cultural Studies to analyze the Television and Cinema as forms of cultural communication and practice.
Chapter 10: (Page 400-456- Cultural Studies-Theory and Practice by Chris Barker and Emma Jane)
Essay- Viewership and Democracy in Cinema by Ashish Rajadhyaksha
Unit-5
Teaching Hours:12
Digital Media Cultures
This unit gives students the tools of Cultural Studies to analyze digital media cultures as forms of cultural communication and practice.
Chapter 11- (Page 457-512- Cultural Studies-Theory and Practice by Chris Barker and Emma Jane)
Essay- “Unclean, Unseen: Social Media, Civic Action and Urban Hygiene in India” by Assa Doron
Essay- “The Restless Past- An Introduction to Digital Memory and Media” by Andrew Hoskins
Text Books And Reference Books:
Chapter 1 (page 9-43)- Cultural Studies-Theory and Practice by Chris Barker and Emma Jane
Chapter 12: (page 513-548-Cultural Studies-Theory and Practice by Chris Barker and Emma Jane)
Chapter 9: (Page 350-377-Cultural Studies-Theory and Practice by Chris Barker and Emma Jane. Instead of examples given from page 378 onwards, instructors are advised to use illustrations from specific Indian examples and medium).
Chapter 8: (Page 296-300 and 313-341-Cultural Studies-Theory and Practice by Chris Barker and Emma Jane)
Essay- “Intersecting Dalit and Cultural Studies- De-brahmanising the Disciplinary Space” by Prahant Ingole
Chapter 10: (Page 400-456- Cultural Studies-Theory and Practice by Chris Barker and Emma Jane)
Essay- Viewership and Democracy in Cinema by Ashish Rajadhyaksha
Chapter 11- (Page 457-512- Cultural Studies-Theory and Practice by Chris Barker and Emma Jane)
Essay- “Unclean, Unseen: Social Media, Civic Action and Urban Hygiene in India” by Assa Doron
Essay- “The Restless Past- An Introduction to Digital Memory and Media” by Andrew Hoskins
Essential Reading / Recommended Reading
Culture; Discourse; Everyday; Experience; Globalization; Heritage; Identity; Media; Objectivity; Popular; Power; Space (From New Keywords edited by Tony Bennett, Lawrence Grossberg, and Meaghan Morris); Subjectivity (From Cultural Theory-The Key Concepts (Second Edition) edited by Andrew Edgar and Peter Sedgwick).
Evaluation Pattern
Examination & Assessment
CIA I - 20 Marks
1. A class test based on the text
2. Essay on concepts and its application
3. A book/film/media review
CIA III - 20 Marks, the students can be asked
1. To prepare group presentations on topics relevant to the units
2. To put up an exhibition/display of
MSE - 50 Marks - Centralized Exam
(5 out of 7) x 10=50 Marks
ESE - 50 Marks - Centralized Exam
(5 out of 7) x 10=50 Marks
EST201-2 - POETRY AND PROSE (2023 Batch)
Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4
Course Objectives/Course Description
Course Description: This course offers an understanding to locate poetry and prose under the various literary movements studied. This also enhances a literature graduate’s understanding of the various forms of poetic and prose expressions. An analytical and critical understanding of how these forms are used in various literatures in English and their evolution over time. This course also offers insights into literary expressions as satire, protest and reactions to various socio-political incidents in history. Contemporary popular culture has also modified these forms to suit their expressions and aesthetics.
Course Objectives:
This course aims to
Understand poetic expressions and prose deliberations as an artistic expression
develop analytical and critical reading strategies of the forms of poetry and prose
enhance students to understand texts from multiple perspectives.
acquire a literary vocabulary to read and write academic essays on the poetic and prose forms.
Course Outcome
CO1: Students will be able - to articulate and analyze prose and poetry critically
CO2: to apply multiple textual analysis to the forms
CO3: to analyze texts from the contexts
CO4: to write academic essays using the acquired literary vocabulary
Unit-1
Teaching Hours:10
The Epic form
The Epic form
What is an Epic?
(Definition and various kinds of Epic)
Origin and Characteristics of an Epic
(Illustrated with The Epic of Gilgamesh, Greek and Latin Epics, Old Germanic Epics, Spenserian Epics).
Literary Examples
Homeric Greek Epic- Excerpts from IIliad
Indian Epic- Excerpts from TheMahabharata
English Epic- Excerpts from Paradise Lost
Unit-2
Teaching Hours:10
The Elegy, The Ode, The Ballad
The structure, form and contexts of elegies
Types of elegies
Ovid (translated by Christopher Marlowe) Elegy 5
John Milton - “Lycidas”
Walt Whitman – “When Lilacs Last in the Door-Yard Bloomed”
Rainer Maria Rilke – “Duino Elegies” (any two)
The orality and the accompaniment of a ballad form
Old English and Germanic Ballads
Walter Scott “Eve of St. John”
Goethe “Erlkonig” (Translated Elfking)
The Odes and its types
Dorian/Pindaric and the regular odes – three sections
Sappho – excerpts from “Ode to Aphrodite” (Fragment 1),
Thomas Gray – “The Bard- A Pindaric Ode”
Horatian Odes – Personal, breakaway from Pindar
Alexander Pope - “Ode on Solitude”
Andrew Marvell- “An Horatian Ode upon Cromwell’s Return from Ireland” (excerpts)
Irregular Odes – Different from Pindaric and Horatian Odes
Allen Tate – “Ode to the Confederate Dead” (excerpts)
John Keats – “Ode on a Grecian Urn”
Unit-3
Teaching Hours:10
The Sonnet and other forms
The forms, structure and the kinds of Sonnets
The Petrarchan and the English forms of sonnets
Shakespeare – Sonnet 18 (Shall I compare…)
William Wordsworth – “London”
John Milton – “On His Blindness”
Vikram Seth – “Golden Gate” (any two illustrations)
The Villanelle
The poetic form
Dylan Thomas- “Do not go gentle into that good night”
Free Verse as a Modern form
Poems in free verse (vers libre)
Emily Dickinson “Come Slowly, Eden”
Langston Hughes “Harlem”
The Haiku as a Japanese form
Brief History and characteristics of the Haiku
Problems of translating the structure
Illustration from Kobayashi Issa – “All the Time I pray to Buddha”, “A Huge Frog and I”
Haiku beyond Japan – influence on poets like Ezra Pound
“In a station of the metro”
Unit-4
Teaching Hours:10
Prose - Essay
The forms, structure, and the kinds of prose
Non-fiction
Essay
Francis Bacon - Of Great Place
Oliver Goldsmith - Citizen of the World
Charles Lamb - Dream Children: A Reverie
Mark Twain - Taming the Bicycle
Unit-5
Teaching Hours:10
Famous Speeches
Chief Seattle’s Speech of 1894
Abraham Lincoln - Gettysburg Address
Jawaharlal Nehru - Tryst with Destiny
Unit-6
Teaching Hours:10
Biography
Zora Neale Hurston - Barracoon: The Story of the Last “Black Cargo”
Excerpts from Into the Wild - Jon Krakauer
Excerpts from The Diary of a Young Girl - Anne Frank
Text Books And Reference Books:
Homeric Greek Epic- Excerpts from IIliad
Indian Epic- Excerpts from TheMahabharata
English Epic- Excerpts from Paradise Lost
Ovid (translated by Christopher Marlowe) Elegy 5
John Milton - “Lycidas”
Walt Whitman – “When Lilacs Last in the Door-Yard Bloomed”
Rainer Maria Rilke – “Duino Elegies” (any two)
Walter Scott “Eve of St. John”
Goethe “Erlkonig” (Translated Elfking)
Dorian/Pindaric and the regular odes – three sections
Sappho – excerpts from “Ode to Aphrodite” (Fragment 1),
Thomas Gray – “The Bard- A Pindaric Ode”
Alexander Pope - “Ode on Solitude”
Andrew Marvell- “An Horatian Ode upon Cromwell’s Return from Ireland” (excerpts)
Allen Tate – “Ode to the Confederate Dead” (excerpts)
John Keats – “Ode on a Grecian Urn”
Shakespeare – Sonnet 18 (Shall I compare…)
William Wordsworth – “London”
John Milton – “On His Blindness”
Vikram Seth – “Golden Gate” (any two illustrations)
An Introduction to the Social History of England by A.G. Xavier
Evaluation Pattern
Examination & Assessment
CIA I - 20 Marks
1. A class test based on the text
2. Essay on concepts and its application
3. A book/film/media review
CIA III - 20 Marks, the students can be asked
1. To prepare group presentations on topics relevant to the units
2. To put up an exhibition/display of
MSE - 50 Marks - Centralized Exam
(5 out of 7) x 10=50 Marks
ESE - 50 Marks - Centralized Exam
(5 out of 7) x 10=50 Marks
LAW148 - LEGAL DIMENSIONS OF MARKETING (2023 Batch)
Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:2
Course Objectives/Course Description
21st century is certainly an age of advertisements and consequent consumerism. Advertisements have occupied a large chunk of the daily lives of people, and are considered to be the major crowd-pullers for any marketing manager. Virtually, everything under the sky-- from pin to parenthood-- is within the grip of a marketing technique namely advertisements. However, with this shift in marketing strategy, complications in industry have also raised manifold. Many a time, the seemingly simple situations land up in legal disputes of vast ramifications. Hence, this Course is designed to address the various legal aspects that may arise out of marketing strategies pursued by managers. Issues pertaining to contracts, product liability, competition practices are dealt with, and legal aspects of marketing of various products and services are discussed.
Course Objective of this course are –
1.To give an understanding on the concept of Marketing vis-à-vis constitutional law
2.To explain requirement of contract law in marketing
3.To give an overview of law relating to protection Consumer and product liability
4.To familiarize students with law relating competition in marketing
5.To acquaint students with various laws for the prohibition and regulation of advertisement of products and services
Course Outcome
CO1: Explain general concept of marketing and also constitutional foundation of the same
CO2 : Describe existing contractual requirements in marketing
CO3: Assess the nature of law relating to consumer and product liability
CO4: Evaluate the concerns of competition law relating to marketing
CO5: Analyze the laws which permits advertisements of certain products and services
Unit-1
Teaching Hours:3
Unit 1
Introduction
Marketing's brush with law; expanding role of marketing managers; Freedom to advertise – Constitutional framework
Unit-2
Teaching Hours:3
Unit 2
Contracts
Fundamental Principles of Contract – Offer, acceptance, Consideration, Free Consent, Capacity of the parties. Specific Contracts - Dealership agreements; Principal and agency relationship; Legal requirements
Unit-3
Teaching Hours:3
Unit 3
Consumer and Product Liability
Unit-4
Teaching Hours:3
Unit 4
Legal Aspects of Competition
Introduction; Anti-competitive agreements; Abuse of dominant position under Competition Law
Unit-5
Teaching Hours:3
Unit 5
Other marketing Issues
Role of ASCI, Products and services banned from advertisements, Regulation of advertisement of Professions
Text Books And Reference Books:
PRINCIPLESOF MARKETING, by Kotler, Philip
Indian Constitutional Law by J.N.Pandey
Facets of Media Law by Madhavi Goradia Diwan
Indian Contract act by Avtar Sing
Consumer Protection Act, by Avtar Sing
Competition law in India: Policy, Issue and development
Essential Reading / Recommended Reading
Competition law in India: Policy, Issue and development
Evaluation Pattern
Evaluation Pattern
Assessment outline
CIA I- MCQ Quiz
CIA II: Research Paper
CIA III: Final Examination
100 Marks
25 Marks
25 Marks
50 Marks
LAW149 - LEGAL ASPECTS OF HUMAN RESOURCE MANAGEMENT (2023 Batch)
Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:2
Course Objectives/Course Description
Human resource management encompasses a wide range of responsibilities and functions within an organization. In order to practically avoid mistakes several HR managers makes due to limited knowledge of their legal responsibility. This course is designed to provide a comprehensive understanding of the legal framework governing human resources management. The course will explore key statutes, regulations, and case law that impact various aspects of HR functions.
From the above premise, The course is divided into six (6) units:
Unit 1 deals with overview of the historical development of labour laws in India and understanding the constitutional and statutory foundations of labour laws. Unit 2 willdeals illuminate the legal issues involved in strikes and lockouts. Unit 3deals on HR Contracts and Policies align with Labour Law and contract law. Unit 4 will provide the understanding of the Right and duties of the trade unions. Unit 5 covers sexual harassment and discrimination on the work place and how HR plays a huge role in dealing with this challenges. Unit 6 will make the students understand the resolution process in an industrial conflict as well as alternative dispute resolution mechanisms.
Course Outcome
CO1: Identify and describe the concept of labour law and its implication on HR role
CO2: Apply the concepts in the present socio legal scenario
CO3: Analyse the judicial pronouncements and their effectiveness.
C04: Evaluate the current labour legislations and analyse it in accordance with the existing labour issues.
Unit-1
Teaching Hours:3
General Introduction
Historical evolution of labour laws in India; constitutional and statutory foundations; Understanding the legal implications of the HR function.
Unit-2
Teaching Hours:3
Introduction of Strikes and Lock-outs
Reasons for Strikes and Lock-outs; Ramifications; Legal Issues involved Strikes and Lock-out.
Unit-3
Teaching Hours:3
Ensure HR Contracts and Policies align with Labour Law and contract law:
Introduction :standing order; manifestations of misconduct and Principles of natural justice;
Introduction : The legal procedures to follow when trying to dismiss an employee who is incompetent or underperforming.
Unit-4
Teaching Hours:6
Introduction: Evolution of trade unionism
Collective Bargaining; Rights and immunities of trade unions; Impact of trade unions on Indian industries.
Unit-5
Teaching Hours:6
Lay-off, Retrenchment and Closure
Introduction - Legal Provisions; Employment ;Unfair labour practices
Unit-5
Teaching Hours:6
Defining the forms of Harassment and Discrimination
Introduction of Sexual Harassment (Prevention, Prohibition and Redressal) Act, 2013) and Article 25(2) of the Indian Constitution on discrimination.
- Richard Mitchell, Petra Mahy & Peter Gahan, The Evolution of Labour Law in India: An Overview and Commentary on Regulatory Objectives and Development
- Labour and Industrial Law by H.L.Kumar
- Administrative Law, by IP Massey
- Industrial Jurisprudence: A Critical Commentary by Dr EM Rao
Essential Reading / Recommended Reading
1.Administrative Law, by IP Massey published by EBC Edition 2014 Pg 200-300
2.Indian Contract Act, 1872 (Termination of contract)
5. Principle of Natural Justice (Article 14 and Article 21 of the Indian Constitution.
Evaluation Pattern
Assessment outline
CIA I- MCQ Quiz
CIA II: Research Paper
CIA III: Final Examination
100 Marks
25 Marks
25 Marks
50 Marks
LAW150C - CORPORATE SOCIAL RESPONSIBILITY AND HUMAN RIGHTS (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
Corporate Social Responsibility or CSR, as it is popularly referred to, is a combination of ethical, philanthropic, legal and economic responsibilities of a corporate organization towards the social transformation by addressing the social issues in collaboration with Government and NGOs. The corporate entities are more into profit making business and in this race, they often forget that their activities are causing harm to and not protecting the environment as well as human rights of the people.
This course, thus, has been specifically designed for the non-law people. It aims to address the linkages between the corporate and the human rights in the form of CSR. It critically analyses one significant question – whether the issues of human rights should be addressed by the corporate sector mandatorily or voluntarily, in different social contexts? The strengths and weaknesses of the CSR initiatives in India and other countries are analysed. Also, the international commitments, with special reference to the role of United Nations are seen.
Course Outcome
CO1: The students will be able to understand the meaning and origin of Corporate Social Responsibility (CSR) and human rights and establish the linkage between the two.
CO2: The students will be able to understand the legal regime of CSR in India and its impact on protection of human rights.
CO3: The students will be able to analyze the CSR initiatives in India and the International commitments thereof, with special reference to the role played by the UN.
CO4: The students will be able to evaluate the strengths and weaknesses of the CSR initiatives in terms of promotion of Human rights, in India as well as globally.
CO5: The students will be able to suggest the various ways and methods to eliminate the lacunas or at least improve the CSR initiatives for better protection of human rights in India and globally as well.
Unit-1
Teaching Hours:9
INTRODUCTION
Meaning and origin of CSR; Meaning of human rights; Linkage between human rights and CSR
Unit-2
Teaching Hours:9
INDIA AND OTHER COUNTRIES
CSR by companies in India affecting human rights; CSR and the provisions of the Companies Bill, 2012; CSR by companies in other countries affecting human rights
Unit-3
Teaching Hours:9
INTERNATIONAL LEGAL REGIME
United Nations commitments on CSR relating to human rights; other international commitments on CSR affecting human rights
Unit-4
Teaching Hours:9
CONTEMPORARY POSITION
Strengths and weakness of CSR in terms of promotion of human rights in India as well as globally
Unit-5
Teaching Hours:9
RECOMMENDATIONS
Suggestions to improve upon the weaknesses of the CSR for the protection of human rights
Text Books And Reference Books:
1.Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause by Philip Kotler and Nancy Lee
2.Who’s Responsible for Corporate Social Responsibility? By Christine Bader
3.Making Sustainability Work: Best Practices in Managing and Measuring Corporate Social, Environmental and Economic Impacts by Marc J. Epstein and Adriana Rejc Buhovac
4.Social-Impact Efforts That Create Real Value by George Serafeim
5.Corporate Social and Human Rights Responsibilities- Global, Legal and Management Perspectives by Karin Buhmann, Lynn Roseberry and Mette Morsing
6.Corporate Social Responsibility in India by Sanjay Kr. Agarwal
7.Human Rights and Indian CSR Laws by Dr. Commander Bhushan Dewan
8.Universal Declaration of Human Rights, 1948
9.Constitution of India, 1950
10.Companies Act (Including all recent amendments)
Essential Reading / Recommended Reading
1.Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause by Philip Kotler and Nancy Lee
2.Who’s Responsible for Corporate Social Responsibility? By Christine Bader
3.Making Sustainability Work: Best Practices in Managing and Measuring Corporate Social, Environmental and Economic Impacts by Marc J. Epstein and Adriana Rejc Buhovac
4.Social-Impact Efforts That Create Real Value by George Serafeim
5.Corporate Social and Human Rights Responsibilities- Global, Legal and Management Perspectives by Karin Buhmann, Lynn Roseberry and Mette Morsing
6.Corporate Social Responsibility in India by Sanjay Kr. Agarwal
7.Human Rights and Indian CSR Laws by Dr. Commander Bhushan Dewan
8.Universal Declaration of Human Rights, 1948
9.Constitution of India, 1950
10.Companies Act (Including all recent amendments)
Evaluation Pattern
CIA I - 25%
CIA II - 25%
CIA III -50%
PHY141A - INTRODUCTION TO ASTRONOMY AND ASTROPHYSICS (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This course presents an introduction to basic concepts in astronomy and astrophysics. The course is designed for non-science students with strong interest in astronomy, physics and mathematics. The course details some of the primary physical concepts relevant to astronomy and astrophysics and also lays the foundation for more advanced coursework in astrophysics. More importantly, to appreciate the realization that “We are all made of stardust”.
Course Outcome
CO1: Compare and contrast the various ?exotic objects? in the cosmos (Neutron Stars, Black Holes, etc.)
CO2: Differentiate between different stellar types, and describe their life cycles.
CO3: Compare and contrast the types of galaxies, their distribution and possible evolution.
Unit-1
Teaching Hours:15
Solar system
Astronomical coordinate systems, Kepler’s Laws of planetary motion, Newton’s Law of gravitation, Ancient astronomers, Solar system formation, Planets and associated moons, Comets and asteroids; Meteoroids, Meteors, and Meteorites; Telescopes, Multi-wavelength astronomy, Astronomy with space observatories.
Unit-2
Teaching Hours:15
Stars
Discussion of measurable physical quantities in astronomy, Distance measurement techniques, Luminosity, Brightness of stars and relation between luminosity and brightness (flux), Magnitude of a star, Filter system, Hertzsprung Russell diagram, Binary stars and measurements, Spectral type of stars, Surface temperature of stars, Star Formation: Molecular clouds, Stellar evolution- birth to death, White dwarfs, Neutron stars, and black holes.
Unit-3
Teaching Hours:15
Galaxies
The Milky Way galaxy, Structure of the Milky way, Motion of Stars in the Milky Way, Types of galaxies: Hubble tuning fork diagram, Formation and evolution of galaxies, Quasars and active galaxies, Hubble’s law and Expanding Universe, Gravitational waves, Dark Matter, Dark Energy.
Text Books And Reference Books:
[1].Carroll, B. W., & Ostlie, D. A. (2007). An Introduction to Modern Astrophysics, 2nd Edn: Pearson Addison-Wesley. [2]. Pasachoff , J. M. (1998): Astronomy, from the Earth to the Universe: Saunders College Publishing. [3]. Kaler, J. B. (2016): From the Sun to the Stars: World Scientific
Essential Reading / Recommended Reading
1. Zeilik & Gregory, S. A. (1998): Introductory Astronomy and Astrophysics, Saunders College Publication.
2. Harwit, M. (1988): Astronomy Concepts: Springer-Verlag.
Evaluation Pattern
Assessment outline:
CIA I will be a objective-type exam to evaluate the understanding of the students from topics in Units 1 and 2. This carries 10 marks and administered in the last week of January.
CIA-II will be based on presentations on specified topics. It carries 25 marks
CIA III includes a written assignment on specified topics. It carries 10 marks and will be conducted during second week of February.
End Semester Examination will be the descriptive exam for 50 marks. The students will be given 120 minutes to complete the exam.
Assessment will be based on the knowledge, problem solving capability and their wider in-depth perspective about the subject and presentation skills.
PHY141B - RENEWABLE ENERGY (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
The course Renewable energy deals with the importance of sustainable and environmentaaly friendly energy source. It gives a glimpse about various types of
reneawble enery and its importance. The course also highlight the recent develoments in the sustainable energy.
Course Outcome
CO1: Students will develop a comprehensive understanding of the significance of sustainable and environmentally friendly energy sources in addressing global energy needs.
CO2: Gain knowledge about various types of renewable energy sources, including solar, wind, hydro, and geothermal, and comprehend their respective technologies and applications.
CO3: Acquire a fundamental understanding of emerging energy research techniques.
Unit-1
Teaching Hours:15
Solar Energy, Wind and Ocean Energy
Review of energy resources, solar energy estimation of intensity of terrestrial radiation, solar radiation on inclined plane surface, estimation of monthly average, daily total radiation and diffused radiation on horizontal surface, solar collectors. Origin of winds, Major applications of wind power, Wind turbine, Energy available in wind- power extraction- Wind turbine operation and power versus wind speed characteristics, Ocean Thermal Energy-OTEC.
Unit-2
Teaching Hours:15
Biomass and geo-thermal energy
Biomass resources-Biomass conversion Technologies. Urban waste to energy conversion. Biomass gasification. Biomass to Ethanol production. Biogas from waste Biomass. Biogas plants and operational parameters-Constant pressure and constant volume type Biogas plantsComparison. Origin and distribution of Geothermal energy. Types of Geothermal resources. Hydro-thermal resources-dry steam system-wet steam system Environmental aspects.
Unit-3
Teaching Hours:15
Fuel Cells
Fuel cell- Classification of fuel cells – Phosphoric acid Fuel cell(PAFC), Alkaline Fuel Cell(AFC) –Solid polymer Fuel cell(SPFC) Molten carbonate Fuel cell(MCFC) Solid oxide Fuel cell (SOFC)( Qualitative only) efficiency of a fuel cell Chemical polarization- resistance polarization- concentration polarization- Fuel cell power plant hydrogen energy- production- Batteries-storage conversion to energy sources and safety issues
Text Books And Reference Books:
[1] B. H. Khan: Non-conventional energy resources, Tata Mc Graw-Hill, 2006.
Essential Reading / Recommended Reading
[1] Rai G. D.: Non-conventional energy sources, Khanna Pub., 4 Edn, 2000.
[2] Rao S. and B. B. Parulekar: Energy Technology, Non-Conventional, Renewable and Conventional, Khanna Publications, 3 edn., 1999.
[3] Gupta B. R., Generation of electrical energy, Eurasia Publishing house, 1998.
Evaluation Pattern
Evaluation is based on CIA-I, CIA-2 and CIA-3.
Weightage of CIA-1 -20 marks
Weightage of CIA-2 -20 marks
Weightage of CIA-3 -50 marks
Weightage of attendance -10 marks
Total equivalent weightage- 100 marks
CIA 1 and CIA 2 will be based on multiple choice Question/Assignments/Written test.
CIA-3 will be through presentation/ written test.
POL144 - INDIA AND THE WORLD (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:2
Course Objectives/Course Description
This is a survey course on India and its engagement with the World .
Objective of this course is to introduce analytical and empirical aspects on the genesis,
evolution and practice of India’s foreign policy. Students will study key relations and
important themes in India’s Policy on various global issues to understand the changing
positions and development of India’s role as a global player.
Course Outcome
CO1: At the end of this course students will be able to
Demonstrate a basic understanding of the trajectory of Indian foreign policy identifying important changes and factors responsible for the change.
CO2: Identify the key issues in Indian foreign policy and India?s national interests.
CO3: Understand and appreciate India?s relations with major powers, role in global governance, India?s regional polices and Nuclear issues.
Unit-1
Teaching Hours:15
Introduction
Foreign Policy: Meaning, Making of FP, National Interest
Determinants of Indian Foreign Policy: Domestic and External
Principles, Objectives and Evolution of India’s Foreign Policy
Unit-2
Teaching Hours:15
Key Foreign Relations
India’s Neighborhood Policy
India’s Relations with US
Indian’s Relations with Russia
India Relations with China
Unit-3
Teaching Hours:15
Key Issues
Look(Act) East Policy
India and Global Governance
India’s Nuclear Posture
India’s emergence as a Global Power
Text Books And Reference Books:
S. Ganguly and M. Pardesi, (2009) ‘Explaining Sixty Years of India’s Foreign Policy’, in India Review, Vol. 8 (1), pp. 4–19.
J. Bandhopadhyaya, (1970) The Making Of India’s Foreign Policy, New Delhi:Allied Publishers.
S. D.Muni, (2003) ‘Problem Areas in India’s Neighbourhood Policy’, in South Asian Survey,Vol. 10 (2), pp. 185-196.
V. Sood, (2009) ‘India and regional security interests’, in Alyssa Ayres and C. Raja Mohan(eds), Power realignments in Asia: China, India, and the United States, New Delhi: Sage.
H. Pant, (2011) ‘India’s Relations with China’, in D. Scott (ed.), Handbook of India’s International Relations, London: Routeledge, pp. 233-242.
GulshanSachdeva (2011), India’s relations with Russia, in in David Scott (ed.), Handbook of India’s International Relations, London: Routeledge
David Scott (2011), India’s relations with the USA, in in David Scott (ed.), Handbook ofIndia’s International Relations, London: Routeledge
David Scott (2011), India’s relations with Pakistan, in in David Scott (ed.), Handbook ofIndia’s International Relations, London: Routeledge
PoorviChitalkar and David M. Malone (2015), “India and Global Governance”, in David M.Malone et.al. (ed) The Oxford Handbook of Indian Foreign Policy, New Delhi: OUP
Manu Bhagavan (2015), “India and the United Nations- or Things Fall Apart”, in David M.Malone et.al. (ed) The Oxford Handbook of Indian Foreign Policy, New Delhi: OUP
Essential Reading / Recommended Reading
C. Rajamohan, (2013) ‘Changing Global Order: India’s Perspective’, in A. Tellis and S. Mirski (eds.), Crux of Asia: China, India, and the Emerging Global Order, Carnegie Endowment for International Peace: Washington.
Chris Ogden (2011), “India and nuclear weapons” in David Scott (ed.), Handbook of India’s International Relations, London: Routledge
Ashley J.Tellis (2003), Toward a ‘Force-in-Being’: The Logic, Structure, and Utility of India’s Emerging Nuclear Posture, in SumitGanguly (ed.) India as an Emerging Power, London: FRANK CASS PUBLISHERS, pp. 58-103
Ch. Ogden, (2011) ‘International ‘Aspirations’ of a Rising Power’, in David Scott (ed.), Handbook of India’s International Relations, London: Routeledge, pp.3-31
Evaluation Pattern
CIA 1-25 marks
CIA 2-25 marks
CIA 3-50 marks
PSY144 - BASICS OF CONSUMER BEHAVIOUR (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This course is offered as a marketing elective in the second semester. It is a three-credit course that helps students understand the behavior of consumers before and after purchase. The course helps students gain valuable conceptual knowledge of how the concepts of motivation, perception, personality and other behavioral studies influence the consumer in making purchase decisions. It also gives an insight to the students about the decision-making process and the growing significance of the consumer behavior study in various other areas of marketing
Course Outcome
1: Explain the scope and current trends in Consumer Psychology
2: Understand the application of consumer behavior knowledge and consumer decision making model
3: Evaluate the concepts related to consumer behaviour and the factors that influence consumer behavior
Unit-1
Teaching Hours:15
Unit 1
Definition, Significance,
Applying consumer behaviour knowledge, Consumer decision-making model
Unit-2
Teaching Hours:15
Unit 2
Market segmentation, bases of market segmentation,
Product positioning and repositioning
Unit-3
Teaching Hours:15
Unit 3
Personality and self-concept, Motivation
Information processing, Learning in understanding consumer behaviour
Influence of groups and social media, online consumer behaviour
Text Books And Reference Books:
Loudon, D. L., & Della, B. A. J. (2010). Consumer behavior: Concepts and applications. McGraw-Hill.
Essential Reading / Recommended Reading
Blackwell,Roger D. (2000). Consumer Behavior / By Roger D.Blackwell - New Delhi: Cengage Learning, - 784p
Evaluation Pattern
Total Credits: 03
Total Teaching Hours: 45
Attendance marks will be added as per the attendance policy
SN
CIA Details
Marks Details
1
CIA I
20
2
CIA II
20
3
CIA III
50
THE144 - ACTING FOR MEDIA (2023 Batch)
Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3
Course Objectives/Course Description
This programme is designed for Students who want to explore various acting career opportunities in Media. The course includes practice-based training blended with a challenging range of acting practice possibilities in different Media platforms. A wide range of production and performance prospects enhances the scope of this programme. The course is grounded in basic acting training methods constructed with theatre techniques and applied in different visual media contexts like Stage/ Film/TV/New Media and other Communicative visual contexts. It encompasses different interactive and participatory sessions for cultivating body, voice, and mind through creativity.
Additionally, the programme provides insights into personality makeovers through costume, make-up, and styling and prepares you for auditions and building your actors' portfolio.
Objectives:
To introduce the concept of Acting for Media.
To provide an overview of the different media and its various components.
To provide practical training and exercises to help to gain hands-on experience in Acting for Media.
To equip learners with a solid foundation in Acting for Media.
Course Outcome
CO1: To understand the concept of Acting for Media and its importance.
CO2: To articulate a comprehensive understanding of the media and its various components.
CO3: Apply practical skills and techniques to create compelling performances for media.
CO4: Develop a greater appreciation for the art of Acting for Media.
CO5: Exhibit the learning experiences through practical, creative work.
Unit-1
Teaching Hours:5
Learning to Act
Everyone can Act- Developing acting skills through relaxation, movements, improvisation, space exploration and empowering self through evaluation and challenges.
Unit-2
Teaching Hours:8
Acting for Theatre.
Actor preparation and training: Improvisation, role, character, scene and creative body movement, Yoga, Kalari, modern dance movements.
Unit-3
Teaching Hours:12
Acting in front of the Camera.
Introduction to film acting, Actor-creator, Visual life and language, scene work for the camera and acting techniques. Art of auditioning, projection and intonation of character. The Inner Discipline of Camera Acting, Four Types of Outer Action, Blocking for the Camera.
Unit-4
Teaching Hours:10
Acting for TV and other digital media.
Introduction to TV/Media, developing skills for the Media, Specific scene work and evaluation. Anchoring and media presentation skills, Dialogue and speech, and voice culture. Other skills –Sight reading, accents and dialects, safe voice practice, Dubbing for the roles and animation, Rhythm and movement skills.
Unit-5
Teaching Hours:5
Personality makeover: through costume, make-up and styling.
It is understanding the basic makeover through make-up and costume. Body language involves gestures, mannerisms, and other bodily signs—transforming oneself into a star.
Unit-6
Teaching Hours:5
Acting as a profession.
Preparing for Audition, Actors' workbook, Actors' portfolio.
Text Books And Reference Books:
Konstantin Stanislavsky - An actor prepares-Routledge (1989)
Cathy Haase - Acting for Film-Allworth Press (2003)
Essential Reading / Recommended Reading
Janet Wilcox - Mastering Monologues and Acting Sides_ How to Audition Successfully for Both Traditional and New Media-Skyhorse Publishing (2011)
Benedetti, Jean_Stanislavsky, Konstantin - An actor's work on a role-Routledge (2010)
John Sudol - Acting Face to Face 2_ Emotional Alignment_ _ How to Create Genuine Emotion For TV and Film (2015)
Evaluation Pattern
Evaluation CIAs:
Assignments, including television commercials, films, voiceover work, scene work/reels/standup comedy/camera work/writing/portfolio
Evaluation ESE :
The end Semester Examination will create a different media presentation and submit a portfolio.
VCE281 - UNDERSTANDING GIG WORK AND ECONOMY (2023 Batch)
Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:0
Course Objectives/Course Description
This course delves into gig work, addressing its evolution, health challenges, and media influence. Students explore communication strategies and socioeconomic factors affecting gig workers. Understanding gig work is crucial amidst evolving job markets. This course equips students with insights into health dynamics and communication strategies, essential for navigating the gig economy's impact on workers well-being.It provides an introduction to gig work and health communication, exploring the evolving gig economy impact on traditional jobs. Students will examine mass media's role in shaping health-seeking behaviour, diverse forms of gig work, and associated health challenges. The course emphasises communication strategies for health promotion in gig settings.
Course Outcome
CO1: Define and analyse various forms of gig work and their impact on the traditional job
market.
CO2: Recognize the role of mass media in shaping public health awareness and perceptions of gig work.
CO3: Identify diverse types of gig work and the unique health challenges faced by workers in different sectors.
CO4: Analyze studies on mental and physical health issues in gig work, considering algorithmic management practices.
CO5: Evaluate the influence of mass media on gig work coverage and assess communication strategies for health promotion in gig settings.
Unit-1
Teaching Hours:10
Introduction to Gig Work and Health Communication
1: Defining Gig Work and the Gig Economy
Overview of gig work, its evolution, and key characteristics
Introduction to health communication in the context of gig work
Understanding the gig economy's impact on the traditional job market
2: Impact of Mass Media on Health-Seeking Behavior
Introduction to key concepts in health communication and their relevance to gig workers
Understanding the role of mass media in shaping public health awareness
Importance of mass media in shaping public perceptions
Role of communication technologies in influencing health communication
Exploring how communication technologies influence health-seeking behaviour
Unit-2
Teaching Hours:10
Types of Gig Work and Health Challenges
Diverse Forms of Gig Work
Exploring various types of gig work (delivery professionals, ridesharing, etc.)
Identifying the unique health challenges faced by gig workers in different sectors
Understanding how gig work contributes to the broader economy
4: Mental and Physical Health Issues in Gig Work
Overview of studies on stress, mental health, and physical well-being of gig workers
Discussion on the impact of algorithmic management practices on worker health
Introduction to the concept of work-related health risks in gig employment
Unit-3
Teaching Hours:10
Media Coverage and Communication Strategies
5: Role of Mass Media in Gig Work
Reviewing literature on how media covers gig work, with a focus on delivery professionals
Discussing the impact of news coverage and social media on public perception of gig work
Introduction to the role of media in shaping public discourse on gig economy issues
6: Communication Strategies for Health Promotion
Understanding the significance of health communication strategies
Analysing the effectiveness of advertisements in shaping health-seeking behaviour
Introduction to practical communication tools for promoting health in gig work settings
Text Books And Reference Books:
"Gigged: The End of the Job and the Future of Work" by Sarah Kessler
"Digital Nomads: In Search of Freedom, Community, and Meaningful Work in the New Economy" by Rachael Woldoff and Robert Litchfield
Select scholarly articles and case studies from health communication journals (limited to foundational readings)
Essential Reading / Recommended Reading
"Gigged: The End of the Job and the Future of Work" by Sarah Kessler
"Digital Nomads: In Search of Freedom, Community, and Meaningful Work in the New Economy" by Rachael Woldoff and Robert Litchfield
Select scholarly articles and case studies from health communication journals (limited to foundational readings)
Evaluation Pattern
Participation and engagement in class discussions
Midterm examination covering key concepts
Group project: Analyzing a health communication campaign with a simplified focus
Final research paper: A comprehensive analysis of gig workers' health-seeking behaviour and well-being